Eastside Wellness Chiropractic in Peoria, Illinois has recently recruited the talented team of digital marketing experts of Online Innovative Creations to handle their Internet marketing efforts. OIC's new project for Eastside Wellness Chiropractic is a unique effort that centers on local SEO and organic search marketing.
The overall SEO and Internet marketing program is challenged by the location of Eastside Wellness Chiropractic. The practice is actually based in Creve Coeur, IL, adding a layer of SEO difficulty in getting Eastside Wellness Chiropractic well-positioned in Google search for Peoria-centric keywords like chiropractors in Peoria IL and Peoria chiropractic. Further, the site's domain www.eastsidewellnesschiro.com, is relatively young. This makes building domain authority and cultivating some SEO juice critical for success.
About Eastside Wellness Chiropractic
Like the chiropractic clinic's unique Internet marketing program, Eastside Wellness Chiropractic is a unique and specialized health facility that offers a number of treatments and services that help clients improve overall mobility and physical functioning (while eliminating and minimizing future pain.) Going beyond traditional chiropractic care, Eastside Wellness Chiropractic provides a full spectrum of treatments and therapies, including:
- Active Release Techniques® (ART)
- Cox Flexion Distraction
- Dynamic Neuromuscular Stabilization (DNS)
- McKenzie Method
- Functional Movement Screen (FMS)
- Selective Functional Movement Assessment (SFMA)
- Impulse Adjusting Technique
- Sports chiropractic
All of these services and treatments are provided by the Eastside Wellness Chiropractic's professional team of Peoria IL chiropractors and its specialized/certified team of health and wellness experts. You can learn more about these services by visiting the official website of Eastside Wellness Chiropractic.
About the Internet Marketing Program for Eastside Wellness Chiropractic
The internet marketing program for Eastside Wellness Chiropractic is focal to local SEO, however involves a number of comprehensive strategies to help optimize the search engine visibility for this particular Peoria Area chiropractic office.
One of the primary goals centers on building domain authority. To achieve this goal, the experts at OIC apply a wide range of link popularity strategies to help generate an influx of quality and relevant links to the site. A portion of these strategies focus on citation optimization, and cleaning-up/populating various directory listings for Eastside Wellness Chiropractic.
For instance, by clean-up or building new listings/citations on sites like Yelp.com, Bing.com, Superpages.com, etc., the site can also earn good links to help increase its domain authority and overall ranking potential.
Further, the citation optimization component will to align and increase the mentions of Eastside Wellness Chiropractic on these directory listings. This, in turn, can help to increase the practice's potential to rank in Google Local Search. Given that Eastside Wellness Chiropractic is not centrally located in Peoria, the odds are against the SEO team at OIC. However, the experts are optimistic and plan to employ all resources possible make it happen.
Eastside Wellness Chiropractic
351 Rusche St,
Creve Coeur, IL 61610
While OIC Group has strived to become the leading Peoria web design company over the last couple decades, the company is restructuring approach to now focusing primarily on SEO and Internet marketing solutions. In doing so, OIC has partnered with Facet Tech (one central Illinois' leading technology companies,) specifically - Facet Web Tech - the branch for web design in Peoria, IL.
Having worked together over the years on many different projects, Facet Tech and OIC Group have a long-standing reputation in the Peoria Area stemming from their association in the Prairie Tech Alliance. Both members of Prairie Tech, Facet Tech and OIC have served as valuable assets to each other in referring new client leads and sharing specialized needs for IT and web design in Peoria. Now, the dynamic duo plans to create more synergy in Peoria's web world by sharing expertise in both website design and various Internet marketing channels, like SEO, PPC advertising, social media marketing, and content marketing.
Facet Web Tech's Peoria Web Design Solutions
Facet Web Tech, the newest branch of Facet and web design company in Peoria, offers custom web development, software development, and other specialized digital solutions. Drawing the diverse skill-sets of the Facet Tech family, Facet Web Tech provides solutions that touch on areas of enterprise IT solutions, recovering hacked websites, removing malware and computer viruses, and web presence optimization services.
Through Facet Web Tech, the company's expanded service offerings include website development and re-design services as well as custom software development services, such as upgrading out-dated proprietary in-house programs and establishing new web-based solutions for companies. The Peoria web design company is excited to offer an experienced and professional development team to execute client goals with enthusiasm and expertise.
Acquiring New Web Design Leads in Peoria, IL
OIC Group's partnership with Facet Web Tech plays a two-fold role. First, OIC is in the process of unveiling a new SEO and Internet marketing program to promote Facet Web Tech's Peoria web design and software development solutions. The program is just getting started as the on-site SEO process is currently under construction.
The second role that OIC has in helping to grow Facet Web Tech and acquire new web design leads in Peoria, IL is acting as a referral source. As Peoria area companies still reach out to OIC for web design services, the company will pass this business along to Facet Web Tech. Conversely, the SEO and Internet marketing needs of future Facet Web Tech clients will passed over to OIC's team. Together, the partnership will create value, not only for OIC Group and Facet Web Tech, but for the greater Peoria web design community.
To learn more about the new Peoria web design branch of Facet, visit:Read More
Though the company's sister brand that specializes in SEO for surgeons, Optimized Surgeons, OIC Group has acquired New Jersey spine surgeon Dr. Joshua Rovner of Progressive Spine & Orthopaedics in Englewood, NJ.
As the first official lead and converted client of Optimized Surgeons and OIC Group, the team is excited put its resources and strategic skill sets to good use for this particular client.
The Dr. Joshua Rovner found Optimized Surgeons in Google search seeking to increase his organic search engine visibility and acquire new spine surgery patients across the state of NJ. Having previously invested in surgeon SEO and Internet marketing services in the past, the New Jersey spine specialists realized modest results in Google search.
The SEO Strategy
Owning several different web properties (with www.ProgressiveSpine.com being his main website), Dr. Rovner employed Optimized Surgeons/OIC Group to start the SEO strategy by focusing on one of his microsites, NewJerseySpineSurgeon.com. Although this domain does not rank quite as high as is main site in organic search for Dr. Rovner's primary keywords around New Jersey spine surgeon and New Jersey spine surgery, www.NewJerseySpineSurgeon.com holds great potential for SEO (as it currently ranks on page 2 and 3 of Google for many target keyword phrases.)
With proven success with similar SEO programs, OIC Group anticipates achieving top rankings for this domain within a few months of getting started. In addition to increasing the organic search visibility of NewJerseySpineSurgery.com, the program works parallel to improve the ranking Dr. Rovner's practice, Progressive Spine & Orthopaedics, in the Google local 3-pack listings.
The overall SEO strategy will include a mix of on-site SEO and off-site SEO, with an emphasis on aggressive link building (in an effort to increase domain authority and increase rankings in organic search) as well as citation building/NAP optimization (to increase the practice's position in the Google local listings.)
The targeted keywords will include a wide spectrum of top-level targets (i.e. "spine surgeons New Jersey" and "New Jersey spine center"), as well as specific spinal surgery terms (i.e. "lumbar spinal fusion"). The SEO program with also focus on hyper-local keywords central the practice's location in Englewood, NJ and surrounding cities and counties.
While the current focus is SEO of NewJerseySpineSurgery.com and Progressive Spine & Orthopaedics, the program may incorporate other means of search and Internet marketing in the future. Dr. Rovner may recruit the specialists of OIC Group to take over his Pay Per Click (PPC) advertising account, as well as test the waters with social media advertising.
For more information about OIC Group's surgeon SEO branch, visit OptimizedSurgeons.com. Or see more information about New Jersey spine surgeon, Dr. Joshua Rovner of Progressive Spine & Orthopaedics in Englewood, NJ, at:
Progressive Spine & Orthopaedics
440 Curry Avenue Suite A
Englewood, NJ 07631
Among the newest SEO clients on the OIC roster is Retro Image Apparel Two (Retro2Ride), a supplier and custom design shop for novelty and classic vintage cycling jerseys and cycling clothing for men and women. The SEO campaign is 3 month program uniquely tailored as a trial run for Retro2Ride to test the waters with OIC and the company's SEO capabilities.
With the initial research and planning complete and the SEO work underway, the search marketing specialists of OIC are confident that they'll be able to generate more organic search traffic to the site, help to produce more custom cycling jersey leads and product sales.
Custom Cycling Jerseys
As the bread and butter to Retro2Ride's unique selling proposition is custom cycling jersey design. The company offers skilled designers who are able to craft unique and custom cycling jerseys, performance tees, and other bicycle clothing to meet the individual needs and style of its customers.
While most of the custom design projects have consisted of novelty, vintage, and classic cycling jerseys, Retro2Ride has also created a few "Design Collections" to embody specific projects and purposes, such as pop culture, brewery and winery jerseys, and "The High Road," which encapsulates the legalization of marijuana in select states and various cannabis strains to represent each custom jersey design.
Classic & Vintage Cycling Jerseys
In addition to custom cycling jersey design, Retro2Ride also offers a wide selection of short sleeve and long-sleeve cycling jerseys for men and women. The store also carries a wide range of sleeveless cycling jerseys, short and long sleeve performance tees, casual bicycling wear, caps, and more.
With the help of OIC, the objective is to broaden the company's organic search engine visibility for a number of different keywords in various categories. Spanning from classic and vintage cycling jerseys to novelty and funny cycling apparel that you won't find anywhere else, Retro2Ride provides a complete spectrum of cycling clothing for all walks of life.
To learn more about Retro2Ride, the online cycling apparel brand behind Retro Image Apparel Two visit them online at Retro2Ride.com.Read More
Morton Community Bank, also well-known in the Peoria and central Illinois area as Hometown Community Banks (which is a division of Morton Community Bank), has teamed-up with OIC Group to expand its web presence.
The reputable financial institution is exploring a number of digital and web marketing channels with OIC with a focus in local search engine optimization (SEO) and geographically-targeted display ad targeting. With over 30 locations throughout the Peoria and central Illinois region, the local SEO program for Morton Community Bank focuses on citation generation, which will help to boost the bank's presence in the ever-powerful Google's local 3-pack.
Further, OIC has implemented a strategic link building program into the mix to help boost domain authority and organic search engine rankings for more specialize financial services (that do not always render the Google 3-pack,) such as home mortgage loans, rewards credit cards, personal checking accounts, and much more.
The display ad campaign for Morton Community Bank is powerhouse behind expanding the bank's web presence. With display ads running on many trusted financial website, as well as general sites like Weather.com, Morton Community Bank seeks to increase brand awareness and web traffic by grabbing the eye's of interested home buyers, as well as individuals seeking a more incentivizing credit card or checking account.
Already one of the leading banks in Peoria, Morton Community Bank may soon grow into the financial sector's authority throughout central Illinois. Whether you're in need of personal or business banking services, check out Morton Community Bank as locally-trusted source for a wide range of financial solutions.Read More
After taking short break to restructure and reallocate marketing dollars, Illinois warehousing and 3PL (third part logistics) company United Facilities, Inc. has commenced a new marketing program with OIC Group.
United Facilities, Inc. (dubbed "UniFac,") is a nation-wide, full-service supply chain management and 3PL provider with 12 distribution centers strategically positioned throughout the U.S. The third party logistics service provider is experiencing tremendous growth and plans to open a thirteenth warehouse and distribution center just outside of Los Angeles, California next year.
Helping UniFac Becoming a Nationally-Recognized 3PL Company
The marketing program prior to this new plan remained focal to search marketing and expanding UniFac's visibility in Google via AdWords Pay Per Click (PPC) advertising as well as organic search engine optimization (SEO). This previous effort generated several new customers seeking warehouse space, freight forwarding, supply chain management, and 3PL. The new marketing program, however, will encompass all of the latter elements, and more.
In addition to increasing visibility for UniFac's primary service areas in which its warehouses and distribution centers are located, the marketing plan moving forward takes a more aggressive approach. Together with the team at OIC, the program centers on positioning UniFac has nationally-recognized authority among 3PL logistics companies throughout the U.S.
Taking a More Comprehensive & Strategic Approach
Further, new marketing strategies are being implemented to take a more cohesive and comprehensive approach to achieving the latter objectives. In addition to search engine marketing, UniFac's marketing program will also be focal to social media marketing, content marketing, and reputation management.
OIC is working intensely with key members of the 3PL company to cultivate industry-related news and blog content to publish on the website. Additionally, the Illinois-based warehouse management and logistics company is taking a more proactive approach to being active of social media sites like LinkedIn, Facebook, Google+, and Twitter.
While the competitive playing field is fierce for supply chain management and 3PL providers, OIC is confident that with its talent and resources, it can help make UniFac a national leader in the logistics industry.Read More
Endeavoring toward increase search engine exposure, greater local authority, and overall business growth, Walz Label & Mailing Systems of central Illinois has joined forces with OIC Group to pursue a comprehensive marketing program.
Complete with all aspects of organic and paid search marketing, Walz Label & Mailing Systems seeks to grow all areas of its business with expanded search engine visibility and website conversion rate optimization (CRO). The marketing team of OIC has set out to provide all that, and more.
Making Walz Label The Authority in Mailing Machines
With a mission to help make Walz Label & Mailing Systems the authority for postage meters, mailing machines, and related products (both locally in Illinois and throughout the U.S.), the marketing program offered by OIC tackles a number of key weaknesses and turns to them as strategic opportunities.
Among the most important elements is conversion rate optimization. Because the website of Walz Label & Mailing Systems of Illinois uses a lead-based contact submission conversion touchpoint (unlike a "Buy Now" option equipped with an online store), refining the conversion funnel was paramount.
In optimizing the conversion funnel, OIC suggested various additions and modifications to the contact form, as well as integrated different pop-up contact options on product pages, a clear call to action in the form of a "Request a Quote" button, as well as online chat functionality to facilitate leads and average time on site.
A Multi-fold Marketing Program
With both organic search marketing and paid search marketing making up the core lead-generation components of the marketing plan, the complexities stem into hyper-local targeting for specific brand manufacturers that Walz Label & Mailing Systems offers.
While focusing its mailing division on a local level, which encompasses the bulk of the company's mailing machines, postage meters, address printers, and various other mailing machines and postage meters, Walz Label & Mailing Systems presents a unique targeting challenge to OIC. As a result, both the paid and organic strategies in this division are specifically targeted to areas throughout central Illinois.
The labeling and automation divisions of Walz Label & Mailing Systems takes a different approach. Here OIC will leverage an aggressive national marketing strategy that sets to generate leads from all areas of the United States. These divisions include a wide range of products and solutions, such as mobile computers, barcode scanners and readers, printers, RFID readers, checkweighers, conveyors, dimensional weighing and cubing systems, picking systems, sortation systems, and other shipping and distribution systems.
The marketing program commenced at the start of October of 2015 and many strategies are in full force. Stay on the look out for Walz Label & Mailing Systems to soon be the online authority for all things mailing, shipping, lableing, and business automation. After all, their slogan is the business automation specialists.Read More
With the help of OIC, Walz Scale further expands its web presence with its new line of dimensional weighing equipment. Featuring some of the industries most advanced dimensioning systems, spanning from in-motion cubing systems to package dimensional scanners, Walz has unveiled a new website to better market its new products geared toward shipping centers and logistics operations.
The new website featuring Walz line of dimensional weighing and cubing systems is DimensionalWeighing.com. Using a simple web design that highlights the primary four product categories of dimensioning systems, the new optimized web presence makes it easy for prospective customers to learn more about what each product model has to offer.
Because the website is image intensive, a significant amount of effort was invested in image optimization and ensuring these rich media files were optimized for faster load speed as well as keywords for search marketing. Having just been weeks since DimensionalWeighing.com has gone live, many of the images are appearing in Google's image results in the universal search engine results pages.
The website is also well-branded to focus specifically on its target market of shipping centers, logistics companies, and warehouse operations alike. Each page is carefully designed and optimized to reflect the specific product categories of dimensional weighing and cubing systems, which include:
- Dimensional Weighing Equipment - this area centers on the company's Static Package Scanner, or "SPS" technology. These are simple and affordable static dimensional scanning and weighing systems by Walz.
- In-motion Cubing Systems & Dimensioning - as one of the centerpieces behind the business, the In-motion package scanner, or "IMPS," is dynamic in-motion cubing system for conveyors and other volume operations that demand accurate and seamless dimensioning.
- LTL Dimensioning Systems - otherwise known as pallet and large freight systems, these heavy-duty dimensioning systems provide the ultimate solution for heavy cargo and large shipments.
- Volumetric Load Scanner - parallel to one of Walz Scale's other product lines (featured at its truck load scanner website,) this dimensioning technology is designed specifically to scan and measure loads of heavy-duty trucks and vehicles.
Lastly, all of these products are software integrated, providing users with turn-key installation and easy-to-use operation. Each cubing and dimensioning system from Walz Scale is dimensional weight compliant with UPS, FedEX, DHL, USPS, and most other shipping carriers. Keep on the look out for these advanced systems to become a new market leader in the industry.Read More
As OIC Group helps local equipment dealer German Bliss grow its business with a comprehensive SEO and Internet marketing program, the need for a new web design was vital for its online parts store.
The old and out-dated design of the former online parts store received a facelift last week as OIC unveiled the curtain behind the new site. Featuring a cleaner and more modern look and feel, the new design provides users with greater ease and functionality for finding parts and replacement components for their equipment.
Improvements Parallel With Performance
It has been almost 6 months since German Bliss started the Internet marketing program with OIC Group, and traffic to the company's online store as increased almost 120% (with seasonal traffic at over 200% increases.) Combining both organic SEO and PPC advertising, the Internet marketing has been highly successful in helping to grow online sales of German Bliss.
With the new growth has spawned the need to enhance the conversion rate optimization efforts of the new online store. With a sharper design, a more fluid conversion funnel, and an easy-to-use parts look-up option, OIC is confident the new site will help translate the increase in traffic to an increase in sales.
Responsive, Conversion-Oriented Website
In addition to providing more conversion touch points, the new design emerged as a need to ensure the site is responsive on all devices. This initiative came parallel with Google's mobile-friendly search engine update which awards responsive website with better search engine rankings in Google mobile search.
This focus also centers on compelling data that shows more than 50% of all Google users are performing search queries on a mobile device. For this reason alone, the influx of mobile search traffic could not go overlooked.
More About German Bliss
Although German Bliss is locally-focused dealer with three locations in central Illinois (Springfield, Princeville, and East Peoria), a significant amount of the companies sales stem from its online parts store. Locally, the company provides sales, rentals, and service on a wide range of landscaping equipment, lawn mowers, tractors, and much more.
However on the online store, the core focus is replacement parts. And German Bliss is among few online retailers that offers hard to find replacement parts for brands like Bush Hog, Sweepster, SnowEx, Servis Rhino, Land Pride, Gehl, and various other manufacturers. As a result of the company's unique marketing strategies and consistent growth, German Bliss is a thriving entity and role model for local businesses everywhere.Read More
Based in Arlington Heights, IL just outside of Chicago, Practice Management teams-up with OIC for a complete web marketing campaign to better advertise its highly-specialized medical billing services. The Illinois-based medical billing company has a wide range of specialty billing services that it offers on a nationwide scale. As a result, Practice Management is taking its marketing efforts online to better expose its wide range of medical billing services and further grow the the company's client base.
Since 1995, Practice Management has set out to continuously achieve a simple mission for various health care communities and organizations: to provide clients with the top medical billing services in the industry. The specialists at Practice Management have provided a wide range of doctors, physicians, and other medical and health professionals with billing solutions to better enable their practices to operate more effectively and and cost-efficiently.
At the core of Practice Management, the company's solutions are intended to help their clients obtain the highest return on their medical billing claims. In doing so, the company strives to provide client physicians, medical practices, and their patients with professional medical billing services. Among Practice Management's expertise include FQHC billing, surgery billing, pain management billing, pediatric billing, podiatry billing, and OB/GYN billing services, to name a few.
Together with OIC, Practice Management is making strides to attract new business to its website. With a comprehensive web marketing campaign launching this week, and the possibility of mobile optimization down the road, the medical billing company is taking it's online web presence to the next level.
After a year of success leveraging Google AdWords Pay Per Click (PPC) advertising with OIC, Practice Management is expanding its marketing strategies by investing in content marketing, website optimization, and organic search optimization with OIC. In the weeks to come, the complete program will be in full-force.Read More