News items tagged with "web-design"
While OIC Group has strived to become the leading Peoria web design company over the last couple decades, the company is restructuring approach to now focusing primarily on SEO and Internet marketing solutions. In doing so, OIC has partnered with Facet Tech (one central Illinois' leading technology companies,) specifically - Facet Web Tech - the branch for web design in Peoria, IL.
Having worked together over the years on many different projects, Facet Tech and OIC Group have a long-standing reputation in the Peoria Area stemming from their association in the Prairie Tech Alliance. Both members of Prairie Tech, Facet Tech and OIC have served as valuable assets to each other in referring new client leads and sharing specialized needs for IT and web design in Peoria. Now, the dynamic duo plans to create more synergy in Peoria's web world by sharing expertise in both website design and various Internet marketing channels, like SEO, PPC advertising, social media marketing, and content marketing.
Facet Web Tech's Peoria Web Design Solutions
Facet Web Tech, the newest branch of Facet and web design company in Peoria, offers custom web development, software development, and other specialized digital solutions. Drawing the diverse skill-sets of the Facet Tech family, Facet Web Tech provides solutions that touch on areas of enterprise IT solutions, recovering hacked websites, removing malware and computer viruses, and web presence optimization services.
Through Facet Web Tech, the company's expanded service offerings include website development and re-design services as well as custom software development services, such as upgrading out-dated proprietary in-house programs and establishing new web-based solutions for companies. The Peoria web design company is excited to offer an experienced and professional development team to execute client goals with enthusiasm and expertise.
Acquiring New Web Design Leads in Peoria, IL
OIC Group's partnership with Facet Web Tech plays a two-fold role. First, OIC is in the process of unveiling a new SEO and Internet marketing program to promote Facet Web Tech's Peoria web design and software development solutions. The program is just getting started as the on-site SEO process is currently under construction.
The second role that OIC has in helping to grow Facet Web Tech and acquire new web design leads in Peoria, IL is acting as a referral source. As Peoria area companies still reach out to OIC for web design services, the company will pass this business along to Facet Web Tech. Conversely, the SEO and Internet marketing needs of future Facet Web Tech clients will passed over to OIC's team. Together, the partnership will create value, not only for OIC Group and Facet Web Tech, but for the greater Peoria web design community.
To learn more about the new Peoria web design branch of Facet, visit:Read More
As OIC Group helps local equipment dealer German Bliss grow its business with a comprehensive SEO and Internet marketing program, the need for a new web design was vital for its online parts store.
The old and out-dated design of the former online parts store received a facelift last week as OIC unveiled the curtain behind the new site. Featuring a cleaner and more modern look and feel, the new design provides users with greater ease and functionality for finding parts and replacement components for their equipment.
Improvements Parallel With Performance
It has been almost 6 months since German Bliss started the Internet marketing program with OIC Group, and traffic to the company's online store as increased almost 120% (with seasonal traffic at over 200% increases.) Combining both organic SEO and PPC advertising, the Internet marketing has been highly successful in helping to grow online sales of German Bliss.
With the new growth has spawned the need to enhance the conversion rate optimization efforts of the new online store. With a sharper design, a more fluid conversion funnel, and an easy-to-use parts look-up option, OIC is confident the new site will help translate the increase in traffic to an increase in sales.
Responsive, Conversion-Oriented Website
In addition to providing more conversion touch points, the new design emerged as a need to ensure the site is responsive on all devices. This initiative came parallel with Google's mobile-friendly search engine update which awards responsive website with better search engine rankings in Google mobile search.
This focus also centers on compelling data that shows more than 50% of all Google users are performing search queries on a mobile device. For this reason alone, the influx of mobile search traffic could not go overlooked.
More About German Bliss
Although German Bliss is locally-focused dealer with three locations in central Illinois (Springfield, Princeville, and East Peoria), a significant amount of the companies sales stem from its online parts store. Locally, the company provides sales, rentals, and service on a wide range of landscaping equipment, lawn mowers, tractors, and much more.
However on the online store, the core focus is replacement parts. And German Bliss is among few online retailers that offers hard to find replacement parts for brands like Bush Hog, Sweepster, SnowEx, Servis Rhino, Land Pride, Gehl, and various other manufacturers. As a result of the company's unique marketing strategies and consistent growth, German Bliss is a thriving entity and role model for local businesses everywhere.Read More
Just last month in May, the Peoria Area Convention and Visitors Bureau (PACVB) of Peoria, IL launched a new web design with OIC Group.
With a primary emphasis of "Come Play in Peoria, Illinois," the core of Peoria.org is to make it easy for both visitors and locals to find information about events, lodging, attractions, activities, and things to do in the Peoria area. The new website was designed to help facilitate visitors in finding exactly what they are looking for.
The Peoria web design team of OIC Group focused on a few primary elements in creating the new look and feel of the site: an intuitive user interface and navigation, flawless functionality, and an SEO-friendly framework both on the front-end and back-end.
With the homepage getting most of the love, the new web design features primary points of interest among Peoria visitors, such as the area's festivals, wildlife and scenery, museums, wineries, hotels and restaurants, among others.
Another unique aspect that is included on the new and improved Peoria.org are the "My Itinerary" feature that enables visitors to create their own customized itinerary of various places or events they'd like to visit during their future trip.
The top section of the website also features the weather in Peoria, IL, making it easy for individuals to see the 5-day forecast. For international visitors of Peoria.org, the language setting on the website can be adjusted to virtually any language. This handy little tool is also right near the top of the web design, just above the Search option.
Beyond just the web design, Peoria.org also experienced a technical SEO overhaul. The search marketing professionals of OIC Group integrated structured data markup (otherwise known as Schema mircodata) to better communicate the website's content to Google, Yahoo, and Bing search engines.
This new on-site SEO integration has OIC's search marketing team excited, as it the highly-authoritative Peoria.org domain provides the ideal experiment for structured data markup.
To experience the revamped website yourself, pop on over to Peoria.org and click around. If you have any feedback, we'd love to hear about it.Read More
Just recently, the Peoria Area Convention Center & Visitors Bureau (PACVB) has teamed-up with the experts of OIC Group to advance its web presence to the next level. The PACVB and OIC have developed a cohesive strategy that centers on social media marketing, search engine optimization, and a website re-design that includes a mobile-friendly website.
The PACVB, which is a reputable source for Peoria area tourism, entertainment, sporting events, business resources, and other local interests, has set out to build greater online brand awareness of the core services of the bureau, all while generating more traffic to the website.
With the creation of a mobile-friendly website, the PACVB will better cater to both local and tourist web traffic. This will be of immense benefit as we get closer to the warm summer weather in Peoria which draws an influx of visitors as well as activities throughout the central Illinois area.
The Peoria Area Convention Center & Visitors Bureau, along with the help of OIC Group's integrated web teams, has already commenced its holistic strategy of driving more website traffic while providing the optimal user experience through all devices. Expect to see significant progression in this project over the next few months.
To learn more, visit the official website of the Peoria Area Convention Center & Visitors BureauRead More
OIC Group, Inc., is proud to unveil a new member of our family of website service providers. Our newest subsidiary company is ClickCentric SEO a sector of OIC that focuses specifically on the specialties of ecommerce marketing, search engine optimization, website design, development, and more.
Along with website optimization company the Web Presence Group, OIC Group's addition of ClickCentric SEO now makes for a trifecta of web expertise.
With the increasing popularity of online shopping and selling, even for small to medium sized businesses, the demand for ecommerce services is skyrocketing. OIC's response is to this is dedicated a group of specialists to provide ecommerce optimization, design, development, and all other website services that center on e-retail.
More Than Just Ecommerce Search Engine Optimization
ClickCentric SEO was recently taken live to the Web last week. The site offers a wealth of information from ecommerce reviews for content management systems to articles about all things ecommerce. In addition to providing services in ecommerce SEO and Internet marketing, ClickCentric SEO also offers strategy development consulting and conversion optimization expertise.
The group is highly flexible in its skill-sets as well as the service packages in which it provides. Some of the areas that ClickCentric SEO emphasize are: Ecommerce Search Engine Optimization (SEO) Ecommerce Pay Per Click (PPC) Advertising Ecommerce Social Media Marketing Ecommerce Email Marketing Ecommerce Website Design Ecommerce Web Development Ecommerce Strategy & Consulting.
With primary focus in ecommerce SEO, social media marketing, and other select Internet marketing services, the well-versed ecommerce SEO company delivers an abundance of expertise in ecommerce web marketing. From designing websites from the ground-up, to optimizing existing online stores, ClickCentric SEO offers powerful ecommerce services for all types of needs.
What's often times more important that getting web traffic from SEO or PPC is converting it. That is, after a visitor lands on a webpage, the site must function in such a way that compels the visitor to take action (whether that be subscribing to an email list, participating in a survey, or buying a product.)
Similar to expertise of website optimization company Web Presence Group, ClickCentric SEO centers its efforts on post-click activity that takes place on the site. The company specializes specifically in on-site optimization and ecommerce usability. This helps to promote greater conversion potential for ecommerce sites and more sales as a result.Read More