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News items tagged with "seo"

Ranking for Peoria Chiropractic Keywords Outside of Peoria, IL

Jun 18, 2016

Eastside Wellness Chiropractic in Peoria, Illinois has recently recruited the talented team of digital marketing experts of Online Innovative Creations to handle their Internet marketing efforts. OIC's new project for Eastside Wellness Chiropractic is a unique effort that centers on local SEO and organic search marketing. eastside wellnss chiropractic peoria il

The overall SEO and Internet marketing program is challenged by the location of Eastside Wellness Chiropractic. The practice is actually based in Creve Coeur, IL, adding a layer of SEO difficulty in getting Eastside Wellness Chiropractic well-positioned in Google search for Peoria-centric keywords like chiropractors in Peoria IL and Peoria chiropractic. Further, the site's domain www.eastsidewellnesschiro.com, is relatively young. This makes building domain authority and cultivating some SEO juice critical for success.

About Eastside Wellness Chiropractic

Like the chiropractic clinic's unique Internet marketing program, Eastside Wellness Chiropractic is a unique and specialized health facility that offers a number of treatments and services that help clients improve overall mobility and physical functioning (while eliminating and minimizing future pain.) Going beyond traditional chiropractic care, Eastside Wellness Chiropractic provides a full spectrum of treatments and therapies, including:

  • Active Release Techniques® (ART)
  • Cox Flexion Distraction
  • Dynamic Neuromuscular Stabilization (DNS)
  • McKenzie Method
  • Functional Movement Screen (FMS)
  • Selective Functional Movement Assessment (SFMA)
  • Impulse Adjusting Technique
  • Sports chiropractic
  • Nutrition

All of these services and treatments are provided by the Eastside Wellness Chiropractic's professional team of Peoria IL chiropractors and its specialized/certified team of health and wellness experts. You can learn more about these services by visiting the official website of Eastside Wellness Chiropractic.

About the Internet Marketing Program for Eastside Wellness Chiropractic

The internet marketing program for Eastside Wellness Chiropractic is focal to local SEO, however involves a number of comprehensive strategies to help optimize the search engine visibility for this particular Peoria Area chiropractic office.

One of the primary goals centers on building domain authority. To achieve this goal, the experts at OIC apply a wide range of link popularity strategies to help generate an influx of quality and relevant links to the site. A portion of these strategies focus on citation optimization, and cleaning-up/populating various directory listings for Eastside Wellness Chiropractic.

For instance, by clean-up or building new listings/citations on sites like Yelp.com, Bing.com, Superpages.com, etc., the site can also earn good links to help increase its domain authority and overall ranking potential.

Further, the citation optimization component will to align and increase the mentions of Eastside Wellness Chiropractic on these directory listings. This, in turn, can help to increase the practice's potential to rank in Google Local Search. Given that Eastside Wellness Chiropractic is not centrally located in Peoria, the odds are against the SEO team at OIC. However, the experts are optimistic and plan to employ all resources possible make it happen.

Eastside Wellness Chiropractic
351 Rusche St,
Creve Coeur, IL 61610
309.694.3565
eastsidewellnesschiro.com

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OIC Partners With Facet's New Peoria Web Design Branch

Mar 19, 2016

While OIC Group has strived to become the leading Peoria web design company over the last couple decades, the company is restructuring approach to now focusing primarily on SEO and Internet marketing solutions. In doing so, OIC has partnered with Facet Tech (one central Illinois' leading technology companies,) specifically - Facet Web Tech - the branch for web design in Peoria, IL.Facet Web Tech Website Design Peoria IL

Having worked together over the years on many different projects, Facet Tech and OIC Group have a long-standing reputation in the Peoria Area stemming from their association in the Prairie Tech Alliance. Both members of Prairie Tech, Facet Tech and OIC have served as valuable assets to each other in referring new client leads and sharing specialized needs for IT and web design in Peoria. Now, the dynamic duo plans to create more synergy in Peoria's web world by sharing expertise in both website design and various Internet marketing channels, like SEO, PPC advertising, social media marketing, and content marketing.

Facet Web Tech's Peoria Web Design Solutions

Facet Web Tech, the newest branch of Facet and web design company in Peoria, offers custom web development, software development, and other specialized digital solutions. Drawing the diverse skill-sets of the Facet Tech family, Facet Web Tech provides solutions that touch on areas of enterprise IT solutions, recovering hacked websites, removing malware and computer viruses, and web presence optimization services.

Web Design Peoria IL

Through Facet Web Tech, the company's expanded service offerings include website development and re-design services as well as custom software development services, such as upgrading out-dated proprietary in-house programs and establishing new web-based solutions for companies. The Peoria web design company is excited to offer an experienced and professional development team to execute client goals with enthusiasm and expertise.

Acquiring New Web Design Leads in Peoria, IL

OIC Group's partnership with Facet Web Tech plays a two-fold role. First, OIC is in the process of unveiling a new SEO and Internet marketing program to promote Facet Web Tech's Peoria web design and software development solutions. The program is just getting started as the on-site SEO process is currently under construction. Peoria Web Design Company

The second role that OIC has in helping to grow Facet Web Tech and acquire new web design leads in Peoria, IL is acting as a referral source. As Peoria area companies still reach out to OIC for web design services, the company will pass this business along to Facet Web Tech. Conversely, the SEO and Internet marketing needs of future Facet Web Tech clients will passed over to OIC's team. Together, the partnership will create value, not only for OIC Group and Facet Web Tech, but for the greater Peoria web design community.

To learn more about the new Peoria web design branch of Facet, visit:

Facet Web Tech
2103 Court Street
Pekin, IL 61554
(309) 353-4727
website: FacetWebTech.com
email: web@facettech.com

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OIC Signs New Jersey Spine Surgeon for SEO

Feb 24, 2016

Optimized Surgeons SEOThough the company's sister brand that specializes in SEO for surgeons, Optimized Surgeons, OIC Group has acquired New Jersey spine surgeon Dr. Joshua Rovner of Progressive Spine & Orthopaedics in Englewood, NJ.

As the first official lead and converted client of Optimized Surgeons and OIC Group, the team is excited put its resources and strategic skill sets to good use for this particular client.

Dr. Rovner New Jersey Spine SurgeonThe Dr. Joshua Rovner found Optimized Surgeons in Google search seeking to increase his organic search engine visibility and acquire new spine surgery patients across the state of NJ. Having previously invested in surgeon SEO and Internet marketing services in the past, the New Jersey spine specialists realized modest results in Google search.

The SEO Strategy

Owning several different web properties (with www.ProgressiveSpine.com being his main website), Dr. Rovner employed Optimized Surgeons/OIC Group to start the SEO strategy by focusing on one of his microsites, NewJerseySpineSurgeon.com. Although this domain does not rank quite as high as is main site in organic search for Dr. Rovner's primary keywords around New Jersey spine surgeon and New Jersey spine surgery, www.NewJerseySpineSurgeon.com holds great potential for SEO (as it currently ranks on page 2 and 3 of Google for many target keyword phrases.)

With proven success with similar SEO programs, OIC Group anticipates achieving top rankings for this domain within a few months of getting started. In addition to increasing the organic search visibility of NewJerseySpineSurgery.com, the program works parallel to improve the ranking Dr. Rovner's practice, Progressive Spine & Orthopaedics, in the Google local 3-pack listings.


Search Spine Surgeons Englewood NJ

The overall SEO strategy will include a mix of on-site SEO and off-site SEO, with an emphasis on aggressive link building (in an effort to increase domain authority and increase rankings in organic search) as well as citation building/NAP optimization (to increase the practice's position in the Google local listings.)

The targeted keywords will include a wide spectrum of top-level targets (i.e. "spine surgeons New Jersey" and "New Jersey spine center"), as well as specific spinal surgery terms (i.e. "lumbar spinal fusion"). The SEO program with also focus on hyper-local keywords central the practice's location in Englewood, NJ and surrounding cities and counties.

Moving Forward

While the current focus is SEO of NewJerseySpineSurgery.com and Progressive Spine & Orthopaedics, the program may incorporate other means of search and Internet marketing in the future. Dr. Rovner may recruit the specialists of OIC Group to take over his Pay Per Click (PPC) advertising account, as well as test the waters with social media advertising.

New Jersey Spine CenterFor more information about OIC Group's surgeon SEO branch, visit OptimizedSurgeons.com. Or see more information about New Jersey spine surgeon, Dr. Joshua Rovner of Progressive Spine & Orthopaedics in Englewood, NJ, at:

Progressive Spine & Orthopaedics
440 Curry Avenue Suite A
Englewood, NJ 07631
Phone: 201-227-1299
Website

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OIC Signs Retro Image Apparel Two for SEO

Jan 30, 2016

Among the newest SEO clients on the OIC roster is Retro Image Apparel Two (Retro2Ride), a supplier and custom design shop for novelty and classic vintage cycling jerseys and cycling clothing for men and women. The SEO campaign is 3 month program uniquely tailored as a trial run for Retro2Ride to test the waters with OIC and the company's SEO capabilities.retro vintage cycling jerseys

With the initial research and planning complete and the SEO work underway, the search marketing specialists of OIC are confident that they'll be able to generate more organic search traffic to the site, help to produce more custom cycling jersey leads and product sales.

Custom Cycling Jerseys Classic Vintage Cycling Jerseys

As the bread and butter to Retro2Ride's unique selling proposition is custom cycling jersey design. The company offers skilled designers who are able to craft unique and custom cycling jerseys, performance tees, and other bicycle clothing to meet the individual needs and style of its customers.

While most of the custom design projects have consisted of novelty, vintage, and classic cycling jerseys, Retro2Ride has also created a few "Design Collections" to embody specific projects and purposes, such as pop culture, brewery and winery jerseys, and "The High Road," which encapsulates the legalization of marijuana in select states and various cannabis strains to represent each custom jersey design.

Classic & Vintage Cycling Jerseys

In addition to custom cycling jersey design, Retro2Ride also offers a wide selection of short sleeve and long-sleeve cycling jerseys for men and women. The store also carries a wide range of sleeveless cycling jerseys, short and long sleeve performance tees, casual bicycling wear, caps, and more.

With the help of OIC, the objective is to broaden the company's organic search engine visibility for a number of different keywords in various categories. Spanning from classic and vintage cycling jerseys to novelty and funny cycling apparel that you won't find anywhere else, Retro2Ride provides a complete spectrum of cycling clothing for all walks of life.

To learn more about Retro2Ride, the online cycling apparel brand behind Retro Image Apparel Two visit them online at Retro2Ride.com.

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Morton Community Bank Expands Web Presence With Peoria's OIC Group

Oct 22, 2015

morton community banksMorton Community Bank, also well-known in the Peoria and central Illinois area as Hometown Community Banks (which is a division of Morton Community Bank), has teamed-up with OIC Group to expand its web presence.

The reputable financial institution is exploring a number of digital and web marketing channels with OIC with a focus in local search engine optimization (SEO) and geographically-targeted display ad targeting. With over 30 locations throughout the Peoria and central Illinois region, the local SEO program for Morton Community Bank focuses on citation generation, which will help to boost the bank's presence in the ever-powerful Google's local 3-pack.

banks in peoria il

Further, OIC has implemented a strategic link building program into the mix to help boost domain authority and organic search engine rankings for more specialize financial services (that do not always render the Google 3-pack,) such as home mortgage loans, rewards credit cards, personal checking accounts, and much more.

The display ad campaign for Morton Community Bank is powerhouse behind expanding the bank's web presence. With display ads running on many trusted financial website, as well as general sites like Weather.com, Morton Community Bank seeks to increase brand awareness and web traffic by grabbing the eye's of interested home buyers, as well as individuals seeking a more incentivizing credit card or checking account.

Already one of the leading banks in Peoria, Morton Community Bank may soon grow into the financial sector's authority throughout central Illinois. Whether you're in need of personal or business banking services, check out Morton Community Bank as locally-trusted source for a wide range of financial solutions.

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Illinois Warehousing & 3PL Company Revives Marketing Program With OIC

Oct 16, 2015

3PL Logistics Company UniFacAfter taking short break to restructure and reallocate marketing dollars, Illinois warehousing and 3PL (third part logistics) company United Facilities, Inc. has commenced a new marketing program with OIC Group.

United Facilities, Inc. (dubbed "UniFac,") is a nation-wide, full-service supply chain management and 3PL provider with 12 distribution centers strategically positioned throughout the U.S. The third party logistics service provider is experiencing tremendous growth and plans to open a thirteenth warehouse and distribution center just outside of Los Angeles, California next year.

Helping UniFac Becoming a Nationally-Recognized 3PL Company

The marketing program prior to this new plan remained focal to search marketing and expanding UniFac's visibility in Google via AdWords Pay Per Click (PPC) advertising as well as organic search engine optimization (SEO). This previous effort generated several new customers seeking warehouse space, freight forwarding, supply chain management, and 3PL. The new marketing program, however, will encompass all of the latter elements, and more.

In addition to increasing visibility for UniFac's primary service areas in which its warehouses and distribution centers are located, the marketing plan moving forward takes a more aggressive approach. Together with the team at OIC, the program centers on positioning UniFac has nationally-recognized authority among 3PL logistics companies throughout the U.S.

Taking a More Comprehensive & Strategic Approach

Illinois warehousing 3PL providerFurther, new marketing strategies are being implemented to take a more cohesive and comprehensive approach to achieving the latter objectives. In addition to search engine marketing, UniFac's marketing program will also be focal to social media marketing, content marketing, and reputation management.

OIC is working intensely with key members of the 3PL company to cultivate industry-related news and blog content to publish on the website. Additionally, the Illinois-based warehouse management and logistics company is taking a more proactive approach to being active of social media sites like LinkedIn, Facebook, Google+, and Twitter.

While the competitive playing field is fierce for supply chain management and 3PL providers, OIC is confident that with its talent and resources, it can help make UniFac a national leader in the logistics industry.

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German Bliss' Online Store Gets Web Design Revamp

Jun 10, 2015

German Bliss OIC News

As OIC Group helps local equipment dealer German Bliss grow its business with a comprehensive SEO and Internet marketing program, the need for a new web design was vital for its online parts store.

The old and out-dated design of the former online parts store received a facelift last week as OIC unveiled the curtain behind the new site. Featuring a cleaner and more modern look and feel, the new design provides users with greater ease and functionality for finding parts and replacement components for their equipment.

online store web design

Improvements Parallel With Performance

It has been almost 6 months since German Bliss started the Internet marketing program with OIC Group, and traffic to the company's online store as increased almost 120% (with seasonal traffic at over 200% increases.) Combining both organic SEO and PPC advertising, the Internet marketing has been highly successful in helping to grow online sales of German Bliss.

Increase Traffic German Bliss

With the new growth has spawned the need to enhance the conversion rate optimization efforts of the new online store. With a sharper design, a more fluid conversion funnel, and an easy-to-use parts look-up option, OIC is confident the new site will help translate the increase in traffic to an increase in sales.

Responsive, Conversion-Oriented Website

In addition to providing more conversion touch points, the new design emerged as a need to ensure the site is responsive on all devices. This initiative came parallel with Google's mobile-friendly search engine update which awards responsive website with better search engine rankings in Google mobile search.

This focus also centers on compelling data that shows more than 50% of all Google users are performing search queries on a mobile device. For this reason alone, the influx of mobile search traffic could not go overlooked.

More About German Bliss

Although German Bliss is locally-focused dealer with three locations in central Illinois (Springfield, Princeville, and East Peoria), a significant amount of the companies sales stem from its online parts store. Locally, the company provides sales, rentals, and service on a wide range of landscaping equipment, lawn mowers, tractors, and much more.

However on the online store, the core focus is replacement parts. And German Bliss is among few online retailers that offers hard to find replacement parts for brands like Bush Hog, Sweepster, SnowEx, Servis Rhino, Land Pride, Gehl, and various other manufacturers. As a result of the company's unique marketing strategies and consistent growth, German Bliss is a thriving entity and role model for local businesses everywhere.

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Payload Pros Gets Optimization Overhaul with OIC

Dec 17, 2014

An aged and soon to be authoritative web property of Walz Scale is getting an optimization overhaul by the team of specialists at OIC. The site is PayloadPros.com, a division of Walz Scale that's dedicated to advanced payload management systems, like portable truck scales, rail scales, and load scanner systems, to name a few. But what's more to Payload Pros than other providers of truck scales for sale, is that the company offers most of its scales for rent.


payload pros

Spanning from in-motion rail scales to portable scales to weigh trucks, the website for Payload Pros is undergoing an optimization overhaul with the intention of drawing more in-market traffic of individuals looking for these solutions. Recruiting the SEO experts at OIC Group, Payload Pros is ramping up its search engine exposure for many keyword targets.

The first step in the SEO program is an on-site optimization overhaul that focused on refurbishing the site's content and structure. In doing so, new pages were written and optimized for rental truck scales, portable truck weigh scales, and portable in-motion rail scales. Completing the on-site SEO portion of the program was proper internal linking, sitemap integration, optimized images, and content expansion on the homepage.

The true fuel behind Payload Pro's SEO program is the link generation component. Because the domain already boasted a very natural link profile, OIC is able to focus on more optimized links that center on advanced keyword targeting and aggressively building the rankings of PayloadPros.com.

In addition to leveraging OIC's network of industrial and technology-related websites, Payload Pros is also able to generate links from various Walz Scale web properties like MiningScale.com, RoadWeigh.com, and AgWeigh.com, to name a few. Together these resources have been massively powerful at increasing the keyword rankings for Payload Pros and generating new search traffic to the website.

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New Website for Walz Load Scanner

Dec 17, 2014

A new website for the Walz Load Scanner system, an innovative load management product from Walz Scale, launched to showcase the system's advanced solutions and unique features. Media-rich and uber-informative, the new load scanner website, LoadScanner.com, captures incredible possibilities of the product.

truck scanner load

Beyond offering a conversion-oriented theme that educates and enlightens visitors of the load scanner system, LoadScanner.com is pursuing an advanced search marketing program with OIC Group. The search marketing program includes organic search engine optimization (SEO) as well as Google AdWords Pay Per Click (PPC) advertising. Together with these channels, OIC plans to bring greater awareness to the Walz Load Scanner by attain top search engine visibility for target keywords around load scanner" and "truck load volume scanner," to name a few.

For a brief look into the Walz Load Scanner, check out the video below that's also featured at LoadScanner.com. Or learn more below about the search marketing program for the site.

Advanced Search Marketing for LoadScanner.com

Although exact match domains (EMD's) are losing their touch in SEO best practice, the intention behind LoadScanner.com goes far beyond ranking #1 for primary keyword target "load scanner." OIC, along with LoadScanner.com's parent company, Walz Scale, are determined to make the Walz Load Scanner system the authority solution in the marketplace for volumetic load scanner technology.

Just a couple months into the organic SEO campaign for LoadScanner.com and the website already has multiple page one listings for the primary keyword "load scanner." Additionally, OIC is leveraging other web properties owned by Wal Scale to rank even more pages on first the page of Google search.

Also in full-force is the PPC advertising campaign for LoadScanner.com. Targeting similar keywords, the site is well-positioned at the top of Google's search results with paid search placement via AdWords. OIC has implemented a number of advanced PPC advertising techniques to make the stand-out on the Google SERP, such as Callout extensions, Site Links, Call extensions, and more.

Keep an eye on LoadScanner.com over the next few months as the company is set-out to dominate the search market for load scanner technology.

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OIC Provides SEO for Surgeons Through New Website

Oct 3, 2014

OIC recently unveiled a new project that focuses on SEO for surgeons and related medical specialists. The new surgeon SEO site is www.OptimizedSurgeons.com and it just launched last September.

The SEO team at OIC is excited about this new project, as they plan to leverage multiple channels for lead acquisition. Additionally, the team has also been developing a vast network of surgeon-related resources to help support future clients in this particular niche. Optimized SEO for Surgeons

Optimized Surgeons is a simple yet highly targeted website that's well-optimized for keywords like "SEO for surgeons" and "plastic surgeon SEO". With organic SEO a more long-term focus in attracting quality leads, OIC has been aggressively working to attain top rankings for these terms, and just recently broke page one of Google for the former keyword phrase SEO for surgeons.

Given how new the website is, it will take some time before OIC sees the top 3 of Google, but they're confident. In addition to SEO, the lead acquisition strategy behind Optimized Surgeons also includes a couple other approaches.

Targeting Surgeon SEO Clients With Paid Advertising

SEO Optimized SurgeonsWhen most marketing professional hear paid advertising, they often think Pay Per Click (PPC) advertising. And while PPC might be an option in the distant future for Optimized Surgeons, the first form of paid advertising that's focal to the program is Facebook advertising.

The incredibly targeted advertising capabilities on Facebook enable marketers to serve ads to individuals and professionals based on many different interests, demographics, affiliations, and accreditations. In short order, Optimized Surgeons can create ads targeting professionals with specific surgical specialties. Those prospects with an interest in local SEO for plastic surgeons might find these ads of great interest. Additionally, the cost per click (or engagement) using this advertising platform is far less than Google AdWords PPC advertising.

Organic Means to Market Optimized Surgeons

In addition to leveraging OIC's powerful capabilities in SEO, other organic means to market Optimized Surgeons include social media marketing and content marketing. These elements are still in-the-works, as the Google+ page for Optimized Surgeons was recently created, and Facebook, Twitter, and LinkedIn pages are next to come.

A blog was also recently added to the website of Optimized Surgeons and will serve as content publishing platform to share insightful and educational content with surgeons interested in SEO. The combination of producing valuable, relevant content and sharing it on social media will be integral component to the surgeon SEO company's branding and lead acquisition strategy. This activity will also help support the overall SEO strategy, as a strong active social media presence (combined with consistently fresh and updated content) can bolster credibility and authority for SEO.

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Peoria Web Design Company Offices:
OIC Group, Inc.
Phone: (309) 680-5600

Mailing Address:
PO Box 1111
Peoria, IL 61653