Online Innovative CreationsLogo for Online Innovative Creations - a Peoria Web Design Company offering Web Design in Peoria Il.

Online Innovative Creations (OIC Group, Inc.) - Web Design & Web Development Company News

EXISTING CUSTOMERS:

 Email support@oicgroup.net
or click the icon below.

Pay Your Bill Online:

Sign Up for Our

SEO Tips Newsletter

 

News items tagged with "re-design"

German Bliss' Online Store Gets Web Design Revamp

Jun 10, 2015

German Bliss OIC News

As OIC Group helps local equipment dealer German Bliss grow its business with a comprehensive SEO and Internet marketing program, the need for a new web design was vital for its online parts store.

The old and out-dated design of the former online parts store received a facelift last week as OIC unveiled the curtain behind the new site. Featuring a cleaner and more modern look and feel, the new design provides users with greater ease and functionality for finding parts and replacement components for their equipment.

online store web design

Improvements Parallel With Performance

It has been almost 6 months since German Bliss started the Internet marketing program with OIC Group, and traffic to the company's online store as increased almost 120% (with seasonal traffic at over 200% increases.) Combining both organic SEO and PPC advertising, the Internet marketing has been highly successful in helping to grow online sales of German Bliss.

Increase Traffic German Bliss

With the new growth has spawned the need to enhance the conversion rate optimization efforts of the new online store. With a sharper design, a more fluid conversion funnel, and an easy-to-use parts look-up option, OIC is confident the new site will help translate the increase in traffic to an increase in sales.

Responsive, Conversion-Oriented Website

In addition to providing more conversion touch points, the new design emerged as a need to ensure the site is responsive on all devices. This initiative came parallel with Google's mobile-friendly search engine update which awards responsive website with better search engine rankings in Google mobile search.

This focus also centers on compelling data that shows more than 50% of all Google users are performing search queries on a mobile device. For this reason alone, the influx of mobile search traffic could not go overlooked.

More About German Bliss

Although German Bliss is locally-focused dealer with three locations in central Illinois (Springfield, Princeville, and East Peoria), a significant amount of the companies sales stem from its online parts store. Locally, the company provides sales, rentals, and service on a wide range of landscaping equipment, lawn mowers, tractors, and much more.

However on the online store, the core focus is replacement parts. And German Bliss is among few online retailers that offers hard to find replacement parts for brands like Bush Hog, Sweepster, SnowEx, Servis Rhino, Land Pride, Gehl, and various other manufacturers. As a result of the company's unique marketing strategies and consistent growth, German Bliss is a thriving entity and role model for local businesses everywhere.

Read More
 

Peoria Web Design Company Offices:
OIC Group, Inc.
Phone: (309) 680-5600

Mailing Address:
PO Box 1111
Peoria, IL 61653