News items tagged with "peoria"
Eastside Wellness Chiropractic in Peoria, Illinois has recently recruited the talented team of digital marketing experts of Online Innovative Creations to handle their Internet marketing efforts. OIC's new project for Eastside Wellness Chiropractic is a unique effort that centers on local SEO and organic search marketing.
The overall SEO and Internet marketing program is challenged by the location of Eastside Wellness Chiropractic. The practice is actually based in Creve Coeur, IL, adding a layer of SEO difficulty in getting Eastside Wellness Chiropractic well-positioned in Google search for Peoria-centric keywords like chiropractors in Peoria IL and Peoria chiropractic. Further, the site's domain www.eastsidewellnesschiro.com, is relatively young. This makes building domain authority and cultivating some SEO juice critical for success.
About Eastside Wellness Chiropractic
Like the chiropractic clinic's unique Internet marketing program, Eastside Wellness Chiropractic is a unique and specialized health facility that offers a number of treatments and services that help clients improve overall mobility and physical functioning (while eliminating and minimizing future pain.) Going beyond traditional chiropractic care, Eastside Wellness Chiropractic provides a full spectrum of treatments and therapies, including:
- Active Release Techniques® (ART)
- Cox Flexion Distraction
- Dynamic Neuromuscular Stabilization (DNS)
- McKenzie Method
- Functional Movement Screen (FMS)
- Selective Functional Movement Assessment (SFMA)
- Impulse Adjusting Technique
- Sports chiropractic
All of these services and treatments are provided by the Eastside Wellness Chiropractic's professional team of Peoria IL chiropractors and its specialized/certified team of health and wellness experts. You can learn more about these services by visiting the official website of Eastside Wellness Chiropractic.
About the Internet Marketing Program for Eastside Wellness Chiropractic
The internet marketing program for Eastside Wellness Chiropractic is focal to local SEO, however involves a number of comprehensive strategies to help optimize the search engine visibility for this particular Peoria Area chiropractic office.
One of the primary goals centers on building domain authority. To achieve this goal, the experts at OIC apply a wide range of link popularity strategies to help generate an influx of quality and relevant links to the site. A portion of these strategies focus on citation optimization, and cleaning-up/populating various directory listings for Eastside Wellness Chiropractic.
For instance, by clean-up or building new listings/citations on sites like Yelp.com, Bing.com, Superpages.com, etc., the site can also earn good links to help increase its domain authority and overall ranking potential.
Further, the citation optimization component will to align and increase the mentions of Eastside Wellness Chiropractic on these directory listings. This, in turn, can help to increase the practice's potential to rank in Google Local Search. Given that Eastside Wellness Chiropractic is not centrally located in Peoria, the odds are against the SEO team at OIC. However, the experts are optimistic and plan to employ all resources possible make it happen.
Eastside Wellness Chiropractic
351 Rusche St,
Creve Coeur, IL 61610
While OIC Group has strived to become the leading Peoria web design company over the last couple decades, the company is restructuring approach to now focusing primarily on SEO and Internet marketing solutions. In doing so, OIC has partnered with Facet Tech (one central Illinois' leading technology companies,) specifically - Facet Web Tech - the branch for web design in Peoria, IL.
Having worked together over the years on many different projects, Facet Tech and OIC Group have a long-standing reputation in the Peoria Area stemming from their association in the Prairie Tech Alliance. Both members of Prairie Tech, Facet Tech and OIC have served as valuable assets to each other in referring new client leads and sharing specialized needs for IT and web design in Peoria. Now, the dynamic duo plans to create more synergy in Peoria's web world by sharing expertise in both website design and various Internet marketing channels, like SEO, PPC advertising, social media marketing, and content marketing.
Facet Web Tech's Peoria Web Design Solutions
Facet Web Tech, the newest branch of Facet and web design company in Peoria, offers custom web development, software development, and other specialized digital solutions. Drawing the diverse skill-sets of the Facet Tech family, Facet Web Tech provides solutions that touch on areas of enterprise IT solutions, recovering hacked websites, removing malware and computer viruses, and web presence optimization services.
Through Facet Web Tech, the company's expanded service offerings include website development and re-design services as well as custom software development services, such as upgrading out-dated proprietary in-house programs and establishing new web-based solutions for companies. The Peoria web design company is excited to offer an experienced and professional development team to execute client goals with enthusiasm and expertise.
Acquiring New Web Design Leads in Peoria, IL
OIC Group's partnership with Facet Web Tech plays a two-fold role. First, OIC is in the process of unveiling a new SEO and Internet marketing program to promote Facet Web Tech's Peoria web design and software development solutions. The program is just getting started as the on-site SEO process is currently under construction.
The second role that OIC has in helping to grow Facet Web Tech and acquire new web design leads in Peoria, IL is acting as a referral source. As Peoria area companies still reach out to OIC for web design services, the company will pass this business along to Facet Web Tech. Conversely, the SEO and Internet marketing needs of future Facet Web Tech clients will passed over to OIC's team. Together, the partnership will create value, not only for OIC Group and Facet Web Tech, but for the greater Peoria web design community.
To learn more about the new Peoria web design branch of Facet, visit:Read More
As OIC Group helps local equipment dealer German Bliss grow its business with a comprehensive SEO and Internet marketing program, the need for a new web design was vital for its online parts store.
The old and out-dated design of the former online parts store received a facelift last week as OIC unveiled the curtain behind the new site. Featuring a cleaner and more modern look and feel, the new design provides users with greater ease and functionality for finding parts and replacement components for their equipment.
Improvements Parallel With Performance
It has been almost 6 months since German Bliss started the Internet marketing program with OIC Group, and traffic to the company's online store as increased almost 120% (with seasonal traffic at over 200% increases.) Combining both organic SEO and PPC advertising, the Internet marketing has been highly successful in helping to grow online sales of German Bliss.
With the new growth has spawned the need to enhance the conversion rate optimization efforts of the new online store. With a sharper design, a more fluid conversion funnel, and an easy-to-use parts look-up option, OIC is confident the new site will help translate the increase in traffic to an increase in sales.
Responsive, Conversion-Oriented Website
In addition to providing more conversion touch points, the new design emerged as a need to ensure the site is responsive on all devices. This initiative came parallel with Google's mobile-friendly search engine update which awards responsive website with better search engine rankings in Google mobile search.
This focus also centers on compelling data that shows more than 50% of all Google users are performing search queries on a mobile device. For this reason alone, the influx of mobile search traffic could not go overlooked.
More About German Bliss
Although German Bliss is locally-focused dealer with three locations in central Illinois (Springfield, Princeville, and East Peoria), a significant amount of the companies sales stem from its online parts store. Locally, the company provides sales, rentals, and service on a wide range of landscaping equipment, lawn mowers, tractors, and much more.
However on the online store, the core focus is replacement parts. And German Bliss is among few online retailers that offers hard to find replacement parts for brands like Bush Hog, Sweepster, SnowEx, Servis Rhino, Land Pride, Gehl, and various other manufacturers. As a result of the company's unique marketing strategies and consistent growth, German Bliss is a thriving entity and role model for local businesses everywhere.Read More
As a pioneer in the central Illinois area for lawn mowers, tractors, agricultural equipment, utility vehicles, and other related products and services, German-Bliss Equipment is making a grander statement by expanding its regional scope to a national level. With the help of OIC's web marketing team, German-Bliss Equipment has unveiled an online store to offer an extensive inventory of replacement parts for high-demand brands and manufacturers like Bush Hog, Gehl, McMillen, SnowEx, Bradco, Befco, and more.
While still standing strong as the trusted local dealer for lawn and agircultural equipment, support, and service (primarily in tractor and lawn mower repair in East Peoria, Springfield, and Princeville), German-Bliss Equipment has been the professional landscaper and estate owner's choice for a wide range of needs.
Now the German-Bliss Equipment parts store is lending to a new level of business by leveraging the advanced ecommerce solutions provided by OIC. A new online store platform coupled with a complete web marketing program, has enabled German-Bliss Equipment to expand its capabilities, and its sales potential, outside the boundaries of its local central Illinois market.
The new online parts store is seeing tremendous success as sales are beginning to increase and online visibility is starting to expand. The marketing program has been a key facilitator in generating great results thus far, as the heightened Google search engine exposure for the store has produced a wealth of new traffic and sales over the the past couple months.
Successfully competing for highly-competitive search terms like Bush Hog mower blades and Gehl parts, there's no question that OIC-fueled online parts store of German-Bliss Equipment is national contender and a force to be reckon with. While the overall program is a just a couple months fresh, the website is gaining incredible traction and is starting to see a great deal of success.
Recognized as central Illinois Customer's Choice for over 74 years, German-Bliss Equipment provides convenient access to the best selection of equipment and parts with its three locations in Princeville, East Peoria, and Springfield, IL. To learn more and stay connected with German-Bliss Equipment, encircle the company on Google+.Read More
Just last month in May, the Peoria Area Convention and Visitors Bureau (PACVB) of Peoria, IL launched a new web design with OIC Group.
With a primary emphasis of "Come Play in Peoria, Illinois," the core of Peoria.org is to make it easy for both visitors and locals to find information about events, lodging, attractions, activities, and things to do in the Peoria area. The new website was designed to help facilitate visitors in finding exactly what they are looking for.
The Peoria web design team of OIC Group focused on a few primary elements in creating the new look and feel of the site: an intuitive user interface and navigation, flawless functionality, and an SEO-friendly framework both on the front-end and back-end.
With the homepage getting most of the love, the new web design features primary points of interest among Peoria visitors, such as the area's festivals, wildlife and scenery, museums, wineries, hotels and restaurants, among others.
Another unique aspect that is included on the new and improved Peoria.org are the "My Itinerary" feature that enables visitors to create their own customized itinerary of various places or events they'd like to visit during their future trip.
The top section of the website also features the weather in Peoria, IL, making it easy for individuals to see the 5-day forecast. For international visitors of Peoria.org, the language setting on the website can be adjusted to virtually any language. This handy little tool is also right near the top of the web design, just above the Search option.
Beyond just the web design, Peoria.org also experienced a technical SEO overhaul. The search marketing professionals of OIC Group integrated structured data markup (otherwise known as Schema mircodata) to better communicate the website's content to Google, Yahoo, and Bing search engines.
This new on-site SEO integration has OIC's search marketing team excited, as it the highly-authoritative Peoria.org domain provides the ideal experiment for structured data markup.
To experience the revamped website yourself, pop on over to Peoria.org and click around. If you have any feedback, we'd love to hear about it.Read More
Just last month in April, OIC commenced a unique local SEO program for Peoria area retirement community Snyder Village. Based just outside Peoria in Metamora, IL, Snyder Village is a reputable retirement community and assisted living facility that hopes to attain top search engine exposure for keywords geographically-relevant to both Metamora and Peoria, IL.
Quite familiar with multi-location SEO, the Internet marketing team at OIC Group developed a simple program to help achieve the goals of Snyder Village. In addition to the primary keyword targets focusing on retirement communities and assisted living, the true challenge for Snyder Village was to capture search traffic from those seeking retirement communities in Peoria (even though the actual facility was based a short drive away in Metamora.)
Just weeks into the program, the optimized inside pages of SnyderVillage.com are already starting to appear on page one of Google search for primary keyword targets like retirement communities in Peoria, IL and related terms. The real challenge will come with keywords that site is not all too relevant on, like assisted living in Peoria, IL and similar variations.
Simple Yet Comprehensive Local SEO Program
- a complete citation audit
- creation of directory listings on 55 different directories (i.e. Google+ Local, Yahoo!, Yelp, etc.)
- on-site optimization of primary pages with SEO value
- site-wide image optimization
- basic link generation campaign focusing on a balanced and natural link portfolio
Other aspects of Snyder Village's local SEO program have been kept in-house (i.e. social media, content marketing, etc.) OIC was able to custom tailor the SEO program to stay within the budget restraints of Snyder Village, while still targeting mildly competitive keyword phrases. The experts of the Peoria SEO company anticipate top 3 Google rankings over the next couple months for the retire community's primary keyword targets.Read More
Under the wing of OIC's Internet marketing department, Leeway Ceramic Tile, one the Peoria area's more reputable tile dealers, has embarked on a new local search marketing program. The comprehensive program is composed of both a local SEO and local PPC campaign. Leeway Ceramic Tile has presented the challenge to OIC's SEO professionals in targeting three surrounding cities in central Illinois, in addition to Peoria.
Getting Exposure in "Areas We Serve"
"It's one thing to optimize a company's website for the city in which its located. However, it's far more difficult to gain local search exposure for cities that the company serves, but is not physically located in." claims Tyler Tafelsky, OIC's lead SEO analyst. "Multi-city SEO programs are always a bit of challenge, especially when presented with situations like Leeway Ceramic Tile."
In targeting Leeway Ceramic Tile's core geo-targets of Bloomington, Morton, Peru, and Peoria, OIC needed to establish keyword relevancy for these area, all while respecting the validity of each page and searcher intent. In doing so, OIC expanded upon the website and created new pages for "Areas We Serve."
This neutral means of establishing keywords relevancy was sufficient to communicate to both users and search engines that Leeway Ceramic Tile does indeed service customers in Bloomington, Morton, Peru, and Peoria without implying any false information or tangible locations that do not actually exist (a common issue in the local SEO profession among "black hats".)
So far, the both campaigns are gaining tread and Leeway Ceramic Tile is already realizing an influx of quality traffic to the website. All of the new pages have been crawled and indexed by Google, Bing, and Yahoo, and most of them are ranking on page one (some near the top.) OIC looks forward to a bright future with Leeway Ceramic Tile and helping the tile dealer gain increased visibility in the search engines.Read More
Beyond the source for local website services, OIC Group is also community advocate for the area of Peoria, Illinois. In effort to increase awareness of the area's entertainment and activities scene, the team at OIC recently unveiled a new blog: ItPlaysInPeoria.com.
Intended to help both locals and visitors enjoy the city of Peoria and surrounding areas, ItPlaysInPeoria.com (or the "Play in Peoria" blog) will provide a wealth of ideas and creative insights to experience the area to its fullest. Spanning from central Illinois attractions and events to some of the most highly acclaimed restaurants in Peoria, the Play in Peoria blog will offer a wide range of interesting content.
The content marketing team of OIC plans to publish regular articles of interest. The team is also open to any feedback as well as content contributors.
If you'd like to share your ideas on the Play in Peoria blog, inquire to us by sending an email to marketing(at)oicgroup.net.Read More
Just recently, the Peoria Area Convention Center & Visitors Bureau (PACVB) has teamed-up with the experts of OIC Group to advance its web presence to the next level. The PACVB and OIC have developed a cohesive strategy that centers on social media marketing, search engine optimization, and a website re-design that includes a mobile-friendly website.
The PACVB, which is a reputable source for Peoria area tourism, entertainment, sporting events, business resources, and other local interests, has set out to build greater online brand awareness of the core services of the bureau, all while generating more traffic to the website.
With the creation of a mobile-friendly website, the PACVB will better cater to both local and tourist web traffic. This will be of immense benefit as we get closer to the warm summer weather in Peoria which draws an influx of visitors as well as activities throughout the central Illinois area.
The Peoria Area Convention Center & Visitors Bureau, along with the help of OIC Group's integrated web teams, has already commenced its holistic strategy of driving more website traffic while providing the optimal user experience through all devices. Expect to see significant progression in this project over the next few months.
To learn more, visit the official website of the Peoria Area Convention Center & Visitors BureauRead More