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News items tagged with "marketing"

Walz Label & Mailing Systems Pursues Marketing Program With OIC

Oct 9, 2015

Endeavoring toward increase search engine exposure, greater local authority, and overall business growth, Walz Label & Mailing Systems of central Illinois has joined forces with OIC Group to pursue a comprehensive marketing program. Walz Label and Mailing Machines Systems

Complete with all aspects of organic and paid search marketing, Walz Label & Mailing Systems seeks to grow all areas of its business with expanded search engine visibility and website conversion rate optimization (CRO). The marketing team of OIC has set out to provide all that, and more.

Making Walz Label The Authority in Mailing Machines

postage mailing machines

With a mission to help make Walz Label & Mailing Systems the authority for postage meters, mailing machines, and related products (both locally in Illinois and throughout the U.S.), the marketing program offered by OIC tackles a number of key weaknesses and turns to them as strategic opportunities.

Among the most important elements is conversion rate optimization. Because the website of Walz Label & Mailing Systems of Illinois uses a lead-based contact submission conversion touchpoint (unlike a "Buy Now" option equipped with an online store), refining the conversion funnel was paramount.

In optimizing the conversion funnel, OIC suggested various additions and modifications to the contact form, as well as integrated different pop-up contact options on product pages, a clear call to action in the form of a "Request a Quote" button, as well as online chat functionality to facilitate leads and average time on site.

A Multi-fold Marketing Program

With both organic search marketing and paid search marketing making up the core lead-generation components of the marketing plan, the complexities stem into hyper-local targeting for specific brand manufacturers that Walz Label & Mailing Systems offers.Mailing System Machines Software

While focusing its mailing division on a local level, which encompasses the bulk of the company's mailing machines, postage meters, address printers, and various other mailing machines and postage meters, Walz Label & Mailing Systems presents a unique targeting challenge to OIC. As a result, both the paid and organic strategies in this division are specifically targeted to areas throughout central Illinois.

The labeling and automation divisions of Walz Label & Mailing Systems takes a different approach. Here OIC will leverage an aggressive national marketing strategy that sets to generate leads from all areas of the United States. These divisions include a wide range of products and solutions, such as mobile computers, barcode scanners and readers, printers, RFID readers, checkweighers, conveyors, dimensional weighing and cubing systems, picking systems, sortation systems, and other shipping and distribution systems.

The marketing program commenced at the start of October of 2015 and many strategies are in full force. Stay on the look out for Walz Label & Mailing Systems to soon be the online authority for all things mailing, shipping, lableing, and business automation. After all, their slogan is the business automation specialists.

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Central Illinois-based Computer Repair Company Teams-up With OIC for Web Marketing

Jun 13, 2013

Peoria IL Computer Repair

Nerds on Call, a central Illinois-based computer repair company with locations in Peoria, Bloomington, Farmington, Peru, and Pekin, have commenced an Internet marketing program with OIC Group, Inc.

In addition to providing a complete re-design of the computer repair company's website, OIC has put together a comprehensive search engine marketing program that entails local PPC advertising and organic SEO. Being in a competitive local market space in the computer repair profession, Nerds on Call is beginning to realize an influx of traffic as its website search exposure continues to magnify.

Peoria IL Computer Repair Services

In addition to generating web traffic, the search marketing experts at OIC are also aiding Nerds on Call in select social media marketing initiatives. By creating Google+ local pages for each computer repair store, Nerds on Call is better able to bolster it's Google local search rankings, as well as support customer inquiries. OIC is helping to manage all pages by providing on-going social media consulting services.

Nerds on Call, which is partnered with Facet Technologies, Inc., provides a number of computer solutions. Together, both brands offer PC and laptop repair, virus removal, iPod and video game repair, as well as business services in IT support, consulting, on-site IT staffing, and much more.

Both Nerds on Call and OIC Group are proud members of the Prairie Technology Alliance. This is a regional alliance of central Illinois companies that focus on serving the area with advanced technology and web-based solutions. Prairie Tech is a well-versed alliance that's proud to serve business throughout the area.

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OIC Unveils New Blog: (the "Play in Peoria" Blog)

Jun 11, 2013

Beyond the source for local website services, OIC Group is also community advocate for the area of Peoria, Illinois. In effort to increase awareness of the area's entertainment and activities scene, the team at OIC recently unveiled a new blog: ItPlaysInPeoria.comPlay in Peoria Illinois

Intended to help both locals and visitors enjoy the city of Peoria and surrounding areas, (or the "Play in Peoria" blog) will provide a wealth of ideas and creative insights to experience the area to its fullest. Spanning from central Illinois attractions and events to some of the most highly acclaimed restaurants in Peoria, the Play in Peoria blog will offer a wide range of interesting content.

The content marketing team of OIC plans to publish regular articles of interest. The team is also open to any feedback as well as content contributors.

If you'd like to share your ideas on the Play in Peoria blog, inquire to us by sending an email to marketing(at)

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Peoria Web Design Company Offices:
OIC Group, Inc.
Phone: (309) 680-5600

Mailing Address:
PO Box 1111
Peoria, IL 61653