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News items tagged with "local-business"

Ranking for Peoria Chiropractic Keywords Outside of Peoria, IL

Jun 18, 2016

Eastside Wellness Chiropractic in Peoria, Illinois has recently recruited the talented team of digital marketing experts of Online Innovative Creations to handle their Internet marketing efforts. OIC's new project for Eastside Wellness Chiropractic is a unique effort that centers on local SEO and organic search marketing. eastside wellnss chiropractic peoria il

The overall SEO and Internet marketing program is challenged by the location of Eastside Wellness Chiropractic. The practice is actually based in Creve Coeur, IL, adding a layer of SEO difficulty in getting Eastside Wellness Chiropractic well-positioned in Google search for Peoria-centric keywords like chiropractors in Peoria IL and Peoria chiropractic. Further, the site's domain www.eastsidewellnesschiro.com, is relatively young. This makes building domain authority and cultivating some SEO juice critical for success.

About Eastside Wellness Chiropractic

Like the chiropractic clinic's unique Internet marketing program, Eastside Wellness Chiropractic is a unique and specialized health facility that offers a number of treatments and services that help clients improve overall mobility and physical functioning (while eliminating and minimizing future pain.) Going beyond traditional chiropractic care, Eastside Wellness Chiropractic provides a full spectrum of treatments and therapies, including:

  • Active Release Techniques® (ART)
  • Cox Flexion Distraction
  • Dynamic Neuromuscular Stabilization (DNS)
  • McKenzie Method
  • Functional Movement Screen (FMS)
  • Selective Functional Movement Assessment (SFMA)
  • Impulse Adjusting Technique
  • Sports chiropractic
  • Nutrition

All of these services and treatments are provided by the Eastside Wellness Chiropractic's professional team of Peoria IL chiropractors and its specialized/certified team of health and wellness experts. You can learn more about these services by visiting the official website of Eastside Wellness Chiropractic.

About the Internet Marketing Program for Eastside Wellness Chiropractic

The internet marketing program for Eastside Wellness Chiropractic is focal to local SEO, however involves a number of comprehensive strategies to help optimize the search engine visibility for this particular Peoria Area chiropractic office.

One of the primary goals centers on building domain authority. To achieve this goal, the experts at OIC apply a wide range of link popularity strategies to help generate an influx of quality and relevant links to the site. A portion of these strategies focus on citation optimization, and cleaning-up/populating various directory listings for Eastside Wellness Chiropractic.

For instance, by clean-up or building new listings/citations on sites like Yelp.com, Bing.com, Superpages.com, etc., the site can also earn good links to help increase its domain authority and overall ranking potential.

Further, the citation optimization component will to align and increase the mentions of Eastside Wellness Chiropractic on these directory listings. This, in turn, can help to increase the practice's potential to rank in Google Local Search. Given that Eastside Wellness Chiropractic is not centrally located in Peoria, the odds are against the SEO team at OIC. However, the experts are optimistic and plan to employ all resources possible make it happen.

Eastside Wellness Chiropractic
351 Rusche St,
Creve Coeur, IL 61610
309.694.3565
eastsidewellnesschiro.com

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German Bliss' Online Store Gets Web Design Revamp

Jun 10, 2015

German Bliss OIC News

As OIC Group helps local equipment dealer German Bliss grow its business with a comprehensive SEO and Internet marketing program, the need for a new web design was vital for its online parts store.

The old and out-dated design of the former online parts store received a facelift last week as OIC unveiled the curtain behind the new site. Featuring a cleaner and more modern look and feel, the new design provides users with greater ease and functionality for finding parts and replacement components for their equipment.

online store web design

Improvements Parallel With Performance

It has been almost 6 months since German Bliss started the Internet marketing program with OIC Group, and traffic to the company's online store as increased almost 120% (with seasonal traffic at over 200% increases.) Combining both organic SEO and PPC advertising, the Internet marketing has been highly successful in helping to grow online sales of German Bliss.

Increase Traffic German Bliss

With the new growth has spawned the need to enhance the conversion rate optimization efforts of the new online store. With a sharper design, a more fluid conversion funnel, and an easy-to-use parts look-up option, OIC is confident the new site will help translate the increase in traffic to an increase in sales.

Responsive, Conversion-Oriented Website

In addition to providing more conversion touch points, the new design emerged as a need to ensure the site is responsive on all devices. This initiative came parallel with Google's mobile-friendly search engine update which awards responsive website with better search engine rankings in Google mobile search.

This focus also centers on compelling data that shows more than 50% of all Google users are performing search queries on a mobile device. For this reason alone, the influx of mobile search traffic could not go overlooked.

More About German Bliss

Although German Bliss is locally-focused dealer with three locations in central Illinois (Springfield, Princeville, and East Peoria), a significant amount of the companies sales stem from its online parts store. Locally, the company provides sales, rentals, and service on a wide range of landscaping equipment, lawn mowers, tractors, and much more.

However on the online store, the core focus is replacement parts. And German Bliss is among few online retailers that offers hard to find replacement parts for brands like Bush Hog, Sweepster, SnowEx, Servis Rhino, Land Pride, Gehl, and various other manufacturers. As a result of the company's unique marketing strategies and consistent growth, German Bliss is a thriving entity and role model for local businesses everywhere.

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Peoria Web Design Company Offices:
OIC Group, Inc.
Phone: (309) 680-5600

Mailing Address:
PO Box 1111
Peoria, IL 61653