News items tagged with "internet-marketing"
While OIC Group has strived to become the leading Peoria web design company over the last couple decades, the company is restructuring approach to now focusing primarily on SEO and Internet marketing solutions. In doing so, OIC has partnered with Facet Tech (one central Illinois' leading technology companies,) specifically - Facet Web Tech - the branch for web design in Peoria, IL.
Having worked together over the years on many different projects, Facet Tech and OIC Group have a long-standing reputation in the Peoria Area stemming from their association in the Prairie Tech Alliance. Both members of Prairie Tech, Facet Tech and OIC have served as valuable assets to each other in referring new client leads and sharing specialized needs for IT and web design in Peoria. Now, the dynamic duo plans to create more synergy in Peoria's web world by sharing expertise in both website design and various Internet marketing channels, like SEO, PPC advertising, social media marketing, and content marketing.
Facet Web Tech's Peoria Web Design Solutions
Facet Web Tech, the newest branch of Facet and web design company in Peoria, offers custom web development, software development, and other specialized digital solutions. Drawing the diverse skill-sets of the Facet Tech family, Facet Web Tech provides solutions that touch on areas of enterprise IT solutions, recovering hacked websites, removing malware and computer viruses, and web presence optimization services.
Through Facet Web Tech, the company's expanded service offerings include website development and re-design services as well as custom software development services, such as upgrading out-dated proprietary in-house programs and establishing new web-based solutions for companies. The Peoria web design company is excited to offer an experienced and professional development team to execute client goals with enthusiasm and expertise.
Acquiring New Web Design Leads in Peoria, IL
OIC Group's partnership with Facet Web Tech plays a two-fold role. First, OIC is in the process of unveiling a new SEO and Internet marketing program to promote Facet Web Tech's Peoria web design and software development solutions. The program is just getting started as the on-site SEO process is currently under construction.
The second role that OIC has in helping to grow Facet Web Tech and acquire new web design leads in Peoria, IL is acting as a referral source. As Peoria area companies still reach out to OIC for web design services, the company will pass this business along to Facet Web Tech. Conversely, the SEO and Internet marketing needs of future Facet Web Tech clients will passed over to OIC's team. Together, the partnership will create value, not only for OIC Group and Facet Web Tech, but for the greater Peoria web design community.
To learn more about the new Peoria web design branch of Facet, visit:Read More
As OIC Group helps local equipment dealer German Bliss grow its business with a comprehensive SEO and Internet marketing program, the need for a new web design was vital for its online parts store.
The old and out-dated design of the former online parts store received a facelift last week as OIC unveiled the curtain behind the new site. Featuring a cleaner and more modern look and feel, the new design provides users with greater ease and functionality for finding parts and replacement components for their equipment.
Improvements Parallel With Performance
It has been almost 6 months since German Bliss started the Internet marketing program with OIC Group, and traffic to the company's online store as increased almost 120% (with seasonal traffic at over 200% increases.) Combining both organic SEO and PPC advertising, the Internet marketing has been highly successful in helping to grow online sales of German Bliss.
With the new growth has spawned the need to enhance the conversion rate optimization efforts of the new online store. With a sharper design, a more fluid conversion funnel, and an easy-to-use parts look-up option, OIC is confident the new site will help translate the increase in traffic to an increase in sales.
Responsive, Conversion-Oriented Website
In addition to providing more conversion touch points, the new design emerged as a need to ensure the site is responsive on all devices. This initiative came parallel with Google's mobile-friendly search engine update which awards responsive website with better search engine rankings in Google mobile search.
This focus also centers on compelling data that shows more than 50% of all Google users are performing search queries on a mobile device. For this reason alone, the influx of mobile search traffic could not go overlooked.
More About German Bliss
Although German Bliss is locally-focused dealer with three locations in central Illinois (Springfield, Princeville, and East Peoria), a significant amount of the companies sales stem from its online parts store. Locally, the company provides sales, rentals, and service on a wide range of landscaping equipment, lawn mowers, tractors, and much more.
However on the online store, the core focus is replacement parts. And German Bliss is among few online retailers that offers hard to find replacement parts for brands like Bush Hog, Sweepster, SnowEx, Servis Rhino, Land Pride, Gehl, and various other manufacturers. As a result of the company's unique marketing strategies and consistent growth, German Bliss is a thriving entity and role model for local businesses everywhere.Read More
Unlike most SEO campaign taken-on by OIC's web marketing team that focus on local and national markets, Walz Scale is targeting a global search market. By optimizing the website for Walz' unique line-up of industrial weighing equipment, software and service solutions, OIC plans to go abroad with its SEO efforts by taking-on major competitors in India, Europe, and South America.
"We're confident we can deliver top results for Walz Scale. The website offers an intuitive navigation and user experience, the domain has respectable authority, and the site is build using our Exponent CMS, which is highly SEO-friendly. We look forward to seeing some great rankings right out of the gate." claims OIC's SEO and Internet marketing manager, Tyler Tafelsky.
"However I was a bit surprised to see that the competition is a bit more fierce than I initially expected." Tafelsky adds.
Walz Scale provides a wide range of weigh scale products and services used for industrial, agriculture, mining, transportation, and recycling applications. In fact, the core business is segmented into three major categories for each application, including:
Walz Scale, which surrounds industrial weighing technologies like portable truck scales and axle scales.
Walz OnBoard/Pfreundt-na, which centers on mobile onboard scales and weighing equipment, onsite solutions and calibration services.
Walz Mining, which focuses on mining scales, onsite weighing services, wheel loader scales, and various specialty services for mining operations.
OIC's SEO team has just commenced the search marketing program and is excited to see the results. Keep an eye out for Peoria-based Walz Scale to start seeing global search visibility in Google and other search engines within the very near future.Read More
OIC Group, Inc., is proud to unveil a new member of our family of website service providers. Our newest subsidiary company is ClickCentric SEO a sector of OIC that focuses specifically on the specialties of ecommerce marketing, search engine optimization, website design, development, and more.
Along with website optimization company the Web Presence Group, OIC Group's addition of ClickCentric SEO now makes for a trifecta of web expertise.
With the increasing popularity of online shopping and selling, even for small to medium sized businesses, the demand for ecommerce services is skyrocketing. OIC's response is to this is dedicated a group of specialists to provide ecommerce optimization, design, development, and all other website services that center on e-retail.
More Than Just Ecommerce Search Engine Optimization
ClickCentric SEO was recently taken live to the Web last week. The site offers a wealth of information from ecommerce reviews for content management systems to articles about all things ecommerce. In addition to providing services in ecommerce SEO and Internet marketing, ClickCentric SEO also offers strategy development consulting and conversion optimization expertise.
The group is highly flexible in its skill-sets as well as the service packages in which it provides. Some of the areas that ClickCentric SEO emphasize are: Ecommerce Search Engine Optimization (SEO) Ecommerce Pay Per Click (PPC) Advertising Ecommerce Social Media Marketing Ecommerce Email Marketing Ecommerce Website Design Ecommerce Web Development Ecommerce Strategy & Consulting.
With primary focus in ecommerce SEO, social media marketing, and other select Internet marketing services, the well-versed ecommerce SEO company delivers an abundance of expertise in ecommerce web marketing. From designing websites from the ground-up, to optimizing existing online stores, ClickCentric SEO offers powerful ecommerce services for all types of needs.
What's often times more important that getting web traffic from SEO or PPC is converting it. That is, after a visitor lands on a webpage, the site must function in such a way that compels the visitor to take action (whether that be subscribing to an email list, participating in a survey, or buying a product.)
Similar to expertise of website optimization company Web Presence Group, ClickCentric SEO centers its efforts on post-click activity that takes place on the site. The company specializes specifically in on-site optimization and ecommerce usability. This helps to promote greater conversion potential for ecommerce sites and more sales as a result.Read More