News items tagged with "illinois"
After taking short break to restructure and reallocate marketing dollars, Illinois warehousing and 3PL (third part logistics) company United Facilities, Inc. has commenced a new marketing program with OIC Group.
United Facilities, Inc. (dubbed "UniFac,") is a nation-wide, full-service supply chain management and 3PL provider with 12 distribution centers strategically positioned throughout the U.S. The third party logistics service provider is experiencing tremendous growth and plans to open a thirteenth warehouse and distribution center just outside of Los Angeles, California next year.
Helping UniFac Becoming a Nationally-Recognized 3PL Company
The marketing program prior to this new plan remained focal to search marketing and expanding UniFac's visibility in Google via AdWords Pay Per Click (PPC) advertising as well as organic search engine optimization (SEO). This previous effort generated several new customers seeking warehouse space, freight forwarding, supply chain management, and 3PL. The new marketing program, however, will encompass all of the latter elements, and more.
In addition to increasing visibility for UniFac's primary service areas in which its warehouses and distribution centers are located, the marketing plan moving forward takes a more aggressive approach. Together with the team at OIC, the program centers on positioning UniFac has nationally-recognized authority among 3PL logistics companies throughout the U.S.
Taking a More Comprehensive & Strategic Approach
Further, new marketing strategies are being implemented to take a more cohesive and comprehensive approach to achieving the latter objectives. In addition to search engine marketing, UniFac's marketing program will also be focal to social media marketing, content marketing, and reputation management.
OIC is working intensely with key members of the 3PL company to cultivate industry-related news and blog content to publish on the website. Additionally, the Illinois-based warehouse management and logistics company is taking a more proactive approach to being active of social media sites like LinkedIn, Facebook, Google+, and Twitter.
While the competitive playing field is fierce for supply chain management and 3PL providers, OIC is confident that with its talent and resources, it can help make UniFac a national leader in the logistics industry.Read More
Endeavoring toward increase search engine exposure, greater local authority, and overall business growth, Walz Label & Mailing Systems of central Illinois has joined forces with OIC Group to pursue a comprehensive marketing program.
Complete with all aspects of organic and paid search marketing, Walz Label & Mailing Systems seeks to grow all areas of its business with expanded search engine visibility and website conversion rate optimization (CRO). The marketing team of OIC has set out to provide all that, and more.
Making Walz Label The Authority in Mailing Machines
With a mission to help make Walz Label & Mailing Systems the authority for postage meters, mailing machines, and related products (both locally in Illinois and throughout the U.S.), the marketing program offered by OIC tackles a number of key weaknesses and turns to them as strategic opportunities.
Among the most important elements is conversion rate optimization. Because the website of Walz Label & Mailing Systems of Illinois uses a lead-based contact submission conversion touchpoint (unlike a "Buy Now" option equipped with an online store), refining the conversion funnel was paramount.
In optimizing the conversion funnel, OIC suggested various additions and modifications to the contact form, as well as integrated different pop-up contact options on product pages, a clear call to action in the form of a "Request a Quote" button, as well as online chat functionality to facilitate leads and average time on site.
A Multi-fold Marketing Program
With both organic search marketing and paid search marketing making up the core lead-generation components of the marketing plan, the complexities stem into hyper-local targeting for specific brand manufacturers that Walz Label & Mailing Systems offers.
While focusing its mailing division on a local level, which encompasses the bulk of the company's mailing machines, postage meters, address printers, and various other mailing machines and postage meters, Walz Label & Mailing Systems presents a unique targeting challenge to OIC. As a result, both the paid and organic strategies in this division are specifically targeted to areas throughout central Illinois.
The labeling and automation divisions of Walz Label & Mailing Systems takes a different approach. Here OIC will leverage an aggressive national marketing strategy that sets to generate leads from all areas of the United States. These divisions include a wide range of products and solutions, such as mobile computers, barcode scanners and readers, printers, RFID readers, checkweighers, conveyors, dimensional weighing and cubing systems, picking systems, sortation systems, and other shipping and distribution systems.
The marketing program commenced at the start of October of 2015 and many strategies are in full force. Stay on the look out for Walz Label & Mailing Systems to soon be the online authority for all things mailing, shipping, lableing, and business automation. After all, their slogan is the business automation specialists.Read More
As a pioneer in the central Illinois area for lawn mowers, tractors, agricultural equipment, utility vehicles, and other related products and services, German-Bliss Equipment is making a grander statement by expanding its regional scope to a national level. With the help of OIC's web marketing team, German-Bliss Equipment has unveiled an online store to offer an extensive inventory of replacement parts for high-demand brands and manufacturers like Bush Hog, Gehl, McMillen, SnowEx, Bradco, Befco, and more.
While still standing strong as the trusted local dealer for lawn and agircultural equipment, support, and service (primarily in tractor and lawn mower repair in East Peoria, Springfield, and Princeville), German-Bliss Equipment has been the professional landscaper and estate owner's choice for a wide range of needs.
Now the German-Bliss Equipment parts store is lending to a new level of business by leveraging the advanced ecommerce solutions provided by OIC. A new online store platform coupled with a complete web marketing program, has enabled German-Bliss Equipment to expand its capabilities, and its sales potential, outside the boundaries of its local central Illinois market.
The new online parts store is seeing tremendous success as sales are beginning to increase and online visibility is starting to expand. The marketing program has been a key facilitator in generating great results thus far, as the heightened Google search engine exposure for the store has produced a wealth of new traffic and sales over the the past couple months.
Successfully competing for highly-competitive search terms like Bush Hog mower blades and Gehl parts, there's no question that OIC-fueled online parts store of German-Bliss Equipment is national contender and a force to be reckon with. While the overall program is a just a couple months fresh, the website is gaining incredible traction and is starting to see a great deal of success.
Recognized as central Illinois Customer's Choice for over 74 years, German-Bliss Equipment provides convenient access to the best selection of equipment and parts with its three locations in Princeville, East Peoria, and Springfield, IL. To learn more and stay connected with German-Bliss Equipment, encircle the company on Google+.Read More
The Illinois calibration services and consulting company, OQ International, recently teamed-up with the search marketing specialists of OIC Group to launch at state-focused SEO campaign. In seeking to attract a very wide spectrum of prospects interested in calibration consulting and calibration services in Illinois, OQ International sought the help of OIC Group for an SEO program to do just that.
The SEO program for this Illinois calibration company is broken-down into two primary components: on-page optimization and off-page optimization. The website, OQInternational.com, is a simple simple site with only a few primary pages emphasizing the company's calibration services and its expertise in calibration consulting. This made the on-page component rather easy for OIC's SEO team.
Currently, members of OQ International are working with OIC to develop more content for the website. Adding more depth to the copy, and perhaps rolling-out a few more pages, will further improve the overall SEO potential of the domain.
The off-page SEO component for OQ International focuses primarily on link generation. Leveraging OIC's expansive network of authoritative web properties, the search marketing professionals are publishing various articles and press releases to naturally generate link popularity to the website. Because the website is new and lacks domain authority and longevity, the off-page component will be vital in achieving the goals of the SEO campaign.
Other essential elements of the OQ International's SEO program include basic integration with Google Analytics, Webmaster Tools, and ongoing tracking and analysis. Although these aspects come standard in most programs offered by OIC's SEO branch, the intelligence gained from analytics data will offer insights for long-term expansion of the overall program.
The search marketing team is very confident in helping OQ International attain top keyword rankings. The competition for calibration services Illinois and other related keywords is mild, and the website has already been crawled and indexed by Google. OIC anticipates a couple of months before they can get OQ International in the top 3 search engine listings for these primary keyword targets. Stay tuned to learn more about the progression of this project.Read More
The website for the Village of Morton, IL serves a central hub for locals living in Morton, as well as a resource for visitor and tourism information. Additionally, the Village of Morton website also provides commercial-related information for prospective businesses, existing companies in the area, and entrepreneurs considering starting a business in Morton, IL.
Spanning from local residents looking to pay their utility bills online, to prospective business looking for vacant buildings to do business, visitors of the site are as diverse as the area's forefathers who established the economic foundation of the Peoria and greater central Illinois regions.
The core purpose of the local search marketing campaign is intended to direct the latter-mentioned audiences to the website when they search Google (and other respective search engines) for relevant keywords. This has resulted in the creation of an interesting campaign for OIC's search marketing team. Because the Village of Morton's website is so diversified in its target search markets, the optimization process has required a slightly more unique approach.
In an effort to educate prospective residents about the area's fine education facilities, a major focus for the website was to highlight Morton, IL schools and education, namely the area's highly acclaimed Morton District 709. With the help of OIC, the website showcases a well of information in the category and should help attract interested families to the area.
To learn more about the Morton, Illinois area, visit the OIC Group-designed website, www.Morton-IL.gov, for more information.Read More