Step 1: Make Your Website - Target Your Website Audience
| Target Your Website Audience |
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The most important objective to determine in the web development process is who your website target audience will be. We call this "User Centric" web design.
Your website and its content should cater to the target audience who will find it a useful tool, and not specifically to your company or organization.
When determining who your website target audience will be, ask yourself:
- Who do you want to visit your website? (e.g. Employees, New Customers, Current Customers You're Supporting)
- What information will those visitors be looking for when they visit your website?
These are important questions to answer in user centric web design. Answering these questions will help you Target Your Website Audience and Focus Your Website Message to that critical audience.
When you work with OIC, we'll help you determine your short and long term website goals to help you optimize your website target audience so you get the most out of your web presence!
