Five 10-Minute Tasks to Jump Start Your Company's Peoria SEO StrategyPosted by oicadmin on 04/16/14
Tags: yext , peoria seo , nap , links , sitemaps , google+ , directories , citations , local seo , seo
Are you somewhat familiar with SEO, but not sure where to begin? If so, then this blog post is for you.
Whether you're a self-employed professional or a marketing manager for a large firm here in central Illinois, SEO can offer immense marketing value to all types of organizations.
SEO is not as technical as it may seem. In fact, it's often more creative and right brained than it is technical and left brained.
There are some simple yet highly effective ways to ignite your company's Peoria SEO strategy; and many of these tasks take less than 10-minutes to complete. When executed correctly, these quick tasks can offer incredible value to your company's overall marketing efforts, in addition to SEO and higher keyword rankings.
1. Claim & Optimize Your Company's Google+ Local Page
One of the first things you should do for your company is claim and optimize its Google+ Local page. Aside from the website, the Google+ Local page is the secondary foundation of your company's web presence (and greatly impacts your local Peoria SEO strategy.)
Hop on over to plus.google.com and do a quick search for your company's name. If you see a page for your company, claim it so you can begin populating the page to it's fullest potential. For specific information on how to do this, check out this blog post that explains the simple process.
2. Make Your Primary Pages Keyword Relevant
An important step to "optimizing" your company's website is to ensure certain pages are keyword relevant (i.e. the homepage and select product/service pages.) This simple process centers on including your keywords in all the right places.
For example, lets say we're doing SEO for local computer repair shop in Peoria. We'll want to include the company's primary keyword targets in the homepage's page title, meta description, and page copy. As a general rule of thumb, we keep the page title concise and under 70 characters, and the meta description under 155. This is simply SEO best practices and ensures all of the text shows in Google's search results without being cut off.
For the page copy, there's no need to butcher the text with heavy keyword usage. By simply mentioning the keywords a few times throughout the page, we'll establish sufficient keyword relevancy.
Apply the latter techniques to all pages on your company's website with SEO value. The homepage happens to be the most important and should be optimized for your the golden (primary) keyword target of interest.
3. Ensure Your NAP (Citation) is Complete & Accurate
Also known as a citation, the NAP (Name, Address, and Phone Number) of your business is a critical element of local SEO that defines the tangible legitimacy of your company. It's important to ensure that your company's NAP is entirely accurate and complete.
Additionally, it's equally important that the NAP is mentioned in text-based form (not in an image) so that search engine spiders can crawl, index, and compare the NAP with other citations of your business mentioned throughout the web. A site-wide header or footer is a perfect place to put the NAP.
4. Create a HTML Sitemap (and Link to it Site-wide)
From a technical, non-user perspective, the HTML sitemap is often acclaimed the second most important page of a website (with the homepage being tops.) Unfortunately, many company's fail to create an HTML sitemap, and those who do often do not link to it properly.
Building an HTML sitemap is pretty simply. It's essentially an index page that contains links to all pages of your website. You can create one manually if you have the right resources and direction, or you can use tools like XML-Sitemaps.com to generate one for you.
Once you have created a sufficient sitemap, it's important that you link to it on all pages of your website. Like the company's NAP, the perfect location for a sitemap link is in a header or footer.
5. Jump Start Link Generation & Create a Yext Account
Aside from the first task of claiming and optimizing your company's Google+ Local page, most of the work we've done thus far is considered on-site SEO. However, a large majority of the SEO juice needed to rank highly in Google comes from off-site elements, primarily links pointing to your company's website.
Link generation is an ongoing process that's approached in many different ways. For local companies, directories are a great source of links (and citations). In a competitive marketspace, getting listed on directories is imperative to be a contender.
You can go out and build directory listings manually, or you can use services like Yext to do all of the work for you. We suggest you choose the latter and invest in a Yext account. That, or contact us and we can include your business on our "Agency" Yext account for a sweet deal.
So, What Are You Waiting For?!
Keep in mind that most of these tasks you can do yourself with the capability to edit the content of your website.
After you have completed these simple tasks, you can explore various resources to further empower your site's authority and SEO value. Many of these resources take place off from your actual website, but will further help increase the credibility (and traffic) to your website.
If you need help or want further direction, we offer free SEO assessments for qualified Peoria companies, in addition to ongoing SEO consulting and service programs.
About the Author:
Tyler Tafelsky is the SEO and Internet marketing manager here at OIC Group, Inc. and created of Yisoo internet marketing training programs. Tyler offers over 5 years of experience in the SEO profession and has handled a wide range of search marketing campaigns on both a global and local level. You can contact him directly via email at tyler (at) oicgroup.net or you can connect with Tyler on Google+.