The Value of Local SEO for Your Peoria Marketing StrategyPosted by oicadmin on 03/08/14
Tags: peoria , seo , local seo , google , marketing , search marketing
According to Google, 97% of customers search online to find local businesses in their neighborhoods and communities. For local businesses in Peoria, this means growing your online presence is more important now, than ever before.
One way of doing this is by implementing a local SEO in your Peoria marketing strategy. Since anything and everything can be found online, competition (even in Peoria, IL) is tough, and will only continue to increase as time goes on. This is why a local SEO strategy is massive game changer for small to medium sized businesses.
As a local business in Peoria, your marketing budget might not be that great. But given the ambiguity and lack of analytics offered by traditional forms of marketing and advertising, SEO is no brainer. At as little as a few hundred dollars per month, you can increase your business's search engine rankings and start experiencing an influx of web traffic. In addition, you'll be able to track and assess how the SEO strategy is working, and thus calculate the true ROI of your expenditure.
Drive Local, In-market Traffic to Your Site
Local SEO drives relevant, in-market traffic to your website, which could easily turn into paying customers. Because search engine users who search local or geo-modified keywords (like "dry cleaners in Peoria,") they are often seeking an immediate solutions to their needs. Being on the top of page 1 in Google's search results will help to drive those leads to your local business.
Consumers use the Internet to find items such as appliances, services, restaurants and more, right in their local neighborhoods. For example, it would benefit a local custom cabinet-maker in Peoria to focus their marketing efforts on local SEO in Peoria, and optimize their website accordingly. If someone is searching online for custom cabinets in Peoria, search engines will provide the most relevant and authoritative websites. The local custom cabinet maker can make their presence known with the right approach to local SEO.
Integrating Local SEO in Your Marketing Plan
The local search feature will populate businesses meeting the specific search criteria. This allows the customer to choose from a number of businesses in their community, instead of selecting a business located several miles away. As you see, a local marketing strategy not only benefits businesses by ensuring they show up in local search results, it benefits the consumer by returning the most relevant search results first.
Aside from the obvious benefits of driving targeted traffic to your website with a local marketing strategy, another perk is mobile users can easily find your business while on the go and conveniently get your business phone number & directions. Also a local marketing strategy creates a customized search experience which improves the customer search experience.
By optimizing your website for your city and surrounding areas, you give your business an edge over local competitors, get more quality leads and create authority within your community. When done correctly using the right resources, optimizing your business website for local SEO in Peoria brings added value to your business and should be part of any solid website optimization plan.