Why Articles Are Still Righteous for SEOPosted by oicadmin on 08/11/12
Tags: articles , relevancy , content , backlinks , google , article marketing , content marketing , seo
For those who think articles are big waste of time for SEO, it's time to get real. An online article, just like any webpage, can have authority. Also like any good webpage, a good article is typically filled with valuable content.
As a result of that valuable content, people link to the article and it earns PageRank (or "PR" - the primary measure of webpage authority.) In the SEO profession, we call this "link bait." We all know that backlinks are sources of higher keyword rankings.
Authoritative, contextually relevant articles are a great addition to any website's backlink portfolio. What exactly do I mean by that? It's really quite simple.
Value & Relevancy are Key
To offer value in your content you have inform or educate your readers. In doing so, you must very specific in how you communicate your ideas. That is, focus on a narrow topic and reveal all goods that you can (or find appropriate.) Focusing on a very specific topic correlates to being very relevant.
Contextual relevancy is simply content that highlights a similar theme with that of what a business is offering. So if your business provides ecommerce software (and your SEO keyword targets center on 'ecommerce software,') then the most contextually relevant articles will be about ecommerce software. This concept is significant to ensure the backlinks in your articles offer the most value. To reiterate, the main idea is offer something of value about a narrow topic or niche.
When you produce superb content that offers a specific audience valuable takeaways, your articles can offer many advantages beyond SEO. This is why the articles you see ranking highly in the search results are about "tips" and "strategies." In a sense, the more you give, the more you gain.
Organize Your Ideas
Before you get to writing, take some time to organize your ideas. If you're a lawyer, you probably already plan to produce articles about your legal practice and areas of specialty. Think about your approach from the reader's point of view.
If you specialize in criminal defense law, what types of articles are going to hit home with your audience? Perhaps map out a few potential articles about 'how to fight a DUI' or 'steps to take when faced with drug charges.'
What kind of information is your target market (or a potential client) seeking? Being an educator will not only up the value of your articles (authority,) but will position you or your brand as knowledgeable, trustworthy resource. Instilling such advocacy can result in quality leads (especially if you articles rank in the search results.)
So who's to say solid articles are no good for SEO?
Like blogging and other forms of content marketing, awesome articles can:
- gain authority, which passes along to any backlinks in your articles.
- rank in the search engine results, maximizing your marketing exposure.
- inbound traffic to your website and position your business are reputable and trustworthy.
And lastly, (with respect to changes in Google's search that target overly-optimized websites) article backlinks can help to make your off-page SEO efforts appear more natural. Having a diverse backlink portfolio is key in today's SEO best practices, and articles are great contribution to achieve just that.
This article written by Tyler Tafelsky, one of SEO Specialists here at OIC Group, Inc. Visit Tyler on Google+