Why Your Small Business Needs an Optimized WebsitePosted by oicadmin on 06/27/12
Tags: ppc , link building , website optimization , small business , web design , seo
Every year the small business landscape is becoming more and more competitive, especially in major metropolitan areas. With commercial interaction becoming even more digital, the need for a website is imperative to stay afloat.
Most small business marketers realize this need and already own a website. Yet, many fail to acknowledge their website's core purpose. Sure there are the essential contact information and core product or service pages, but more often than not, there’s an untapped opportunity.
Some small business websites are simply out-dated and visually appalling to visitors. Most sites could be locally optimized for great search engine visibility (SEO). Depending on the status of your company's website, an optimized website could offer a game changing marketing opportunity.
What's an Optimized Website?
An optimized website addresses two primary aspects:
- The mark-up language of a site's code
- The keyword relevancy of a site's content Building a well optimized website involves a wide array of skill-sets.
The website design and development team must build the site so that the back-end code or (mark-up language) is search engine friendly. This typically involves the use of certain technologies as well as coding techniques. As a result, the website will be crawled and indexed more efficiently. The second fulfillment of an optimized website centers on establishing keyword relevancy in the site's content.
Otherwise known as on-page SEO, this is a process that includes researching the right keywords or search phrases, and creatively blending them in the proper places throughout the website. The requires copywriting and strategy web marketing skills. There are many resources on the web for SEO services, and the on-page component is the primary aspect of optimizing a website.
Benefits of an Optimized Website
Having a professionally optimized website can pay major dividends for your small business. A well developed, keyword optimized website can increase your business's chances of being found in the search results, especially if you utilize the link building resources that a website optimization company can offer.
A polished up website can also serve as prime candidate for Pay Per Click advertising. Local PPC for small businesses is a highly effective means for more website traffic. You can also utilize the potential of blogging. By building an on-site blog, you can write and share compelling articles about your company. This can further lead to more inbound web traffic.
In today's digital age, these are some of the most important considerations for small business marketers. The marketing platforms are changing, and only strong local companies are surviving. Whether it's pursuing a new web design for your small business or considering the options for search engine marketing, there's immense potential to grow your web presence.
This article written by Tyler Tafelsky, one of our Internet marketing specialists here at OIC Group, Inc.