Local SEO Strategies You Can Do In-HousePosted by oicadmin on 05/23/12
Tags: directories , citations , link building , local seo , google places
As a local company, reaching out to new customers can be difficult. Gone are the days when most people would turn to the YellowPages to find a local solution to meet their needs. In today's digital age, people are using the Web to seek a reliable local business. This makes building an Internet presence for any virtually any local company a must. That doesn't mean you have to go out and hire a SEO or Internet marketing firm to get the ball rolling. A lot of ways local businesses are found can easily be done in-house. That is, if you have an office assistent, part-time intern, or complete marketing team, you can execute a number of local SEO strategies, in-house.
Local Online Directories
One way local organizations can be found on the Internet is via directories. Most directory listings are trusted sources for information by offering customers reviews and insights about local businesses. Additionally, many popular directories are popping up in the organic search results. So what's more than being found by a person using the actual directory, is being found be person searching Google who sees your directory listing in the search results. Creating a listing on these web directories is simple. However if your business is only listed on only a couple sites, you could be missing out on some good opportunities to get seen by local, in-market searchers.
The Local SEO Value
Each online directory that you submit your business to is one more opportunity to be found on the web. Thus it is very important that you take the time build as many directory listings as possible. In addition to the increased visibility your business can have, creating listings on these sites can have tremendous SEO value. Every individual directory listing is link back to your website. These backlinks signifiy greater authority to your site and can improve your search engine rankings as a result. Also, each directory listing represents a citation that can benefit your company when it comes to local search engine optimization.
The more citations your business has around the web, the better ranking your Google Places page can have. In essence, building citations for Google Places SEO via directories has become the new form of off-page optimization for local businesses. Below we have compiled 30 of the most popular directories for local businesses. It may seem like a lot of work to go out and create a listing for each of these sites. But all in all, the ROI of doing this in-house far exceeds that of hiring a local SEO company.
- Merchant Circle
This article written by Tyler Tafelsky, a local SEO and organic search marketing expert here at OIC Group, Inc.