Building Citations for Google Places SEOPosted by oicadmin on 05/17/12
Tags: citations , local seo , google places
In today's digital age, there are few alternative to improving your business's online visibility if you want great marketing ROI. SEO and Internet marketing have evolved, and now Google Places is taking the hot seat for online advertising exposure. As a result, Google Places SEO (or Google Places optimization) has become a high demand marketing solution for local businesses.
Google Places Optimization via Citations
One of the most effective ways of improving a business's ranking in Google Places is by citations. Many interested in search engine marketing often confuse Google Places citations with links, but the two are not the same. Google Places citations help local businesses earn higher ranking in Google Places results.
A citation refers to an external listing (outside of the Google Places page) of company's name, address and phone number (NAP). In essence, Google will compare the citation of a business's Google Place page with that of the business's citations on other websites. The more citations that exactly match the NAP of the Google Places page, the greater potential to rank higher in the Google Places listings.
The Righteous Path to Building Citations
There are several ways and resources for building citations. As you begin to build citations on other websites, it is absolutely imperative that you keep your NAP's consistent. You should note that using multiple phone numbers often hurts your ranking, as does changing the name of your business in the heading.
Additionally, be as specific as possible in your NAP, as to include suite #'s and other details that might conflict your NAP with that of another business. So remember, the same NAP in every citation is critical. Some of the best places to build citations are through local directory listing sites other than Google Places. Google pulls a lot of information from these directories. You could try such directories as Open Table, Yelp, Urban Spoon, Kudzu.com, YP.com, CitySearch.com, Merchantcircle.com, and Superpages.com.
Simply establish your business's listings in these directories that apply to your company. This alone can drastically increase your chances of earning a higher ranking in Google Places. These directories and Google Places combined show the world that you are credible, legitimate business with an actual place on the planet and that benefits your local SEO optimization strategy.
There are also many other variable that go into the Google Places optimization process. Most of these factors surround the word choice of your business's description, the images and videos that you use, and the "offers" you post on your Google Places page. The www.webpresencegroup.net offers valuable services and resources that focus specifically on Google Places SEO. You can visit the website optimization company to learn more.
This article written by Tyler Tafelsky, one of our Internet marketing specialists here at OIC Group, Inc.