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Google Local SEO Strategies for Medical Professionals

Search Engine Optimization is one of the most effective and fruitful strategies to attract more traffic to your website and generate more leads. Most marketing-proactive medical professionals have realized the significance of Google local SEO. However, when it comes to ever-changing practice of search engine optimization, there are always new techniques, resources, and strategies made available.

In this post, we discuss a few unique SEO strategies, elements, and resources that will help set course for successful Google local SEO strategy for your medical practice.

Google SEO surgeons

Clean-up Citations

Conducting a citation audit is extremely important for your medical website. You need to focus on ensuring your business' citation profile (mentions of contact details on other websites) is completely accurate and consistent. The name, address, and phone number (NAP, or "citation") of your business, on all listings throughout the web (Yelp, Facebook, Yahoo, etc.) must be aligned.

This a Google ranking signal for the local listings associated with Google Maps. So if you're a plastic surgeon in San Francisco, you'll want to ensure your citations are clean and plentiful. An easy way to check is to scan your business at Yext.com. If find the services of Yext to be of value, here at OIC Group we are a Yext reseller and can offer you an affordable monthly subscription, so hit us up!

Invest in Local Directories 

When it comes to local SEO for surgeons and medical practices, getting listed on local directories is one of the most important steps you can take to jump start your efforts. While you could use Yext, you can also go out and find opportunities to build trusted directory listings on the web. A great place to start is the Moz Local tool.

In addition to getting a citation from local directory listings, you business also often times gets a backlink to your website. If you don't already know, backlinks are vital to determining

a site's authority, keyword relevancy, and overall ranking potential. Although most local directories provide a NoFollow backlink (which is less powerful than a DoFollow,) having a number of NoFollow backlinks helps to naturalize your backlink profile (particularly if you're engaged in more aggressive link building strategies.)

Also scout for health and medical directories for high quality listings. Sometimes paying for a listing or membership (which gets you a great listing) is well worth it, especially if the site is closely aligned with your practice (i.e. plastic surgery or chiropractic). Generating citations and backlinks from more trusted and exclusive directories will work magic for you local SEO program.

Produce Long-form Content

Medical Practice SEO Google ListingsTo truly position your medical practice as an authority brand in the surgical services it offers, producing completely original content that's valuable to your target patients. Informative, educational, evergreen content (particularly long-from copy) defines your credibility and expertise, all while serving as a powerful marketing tool for both SEO and social media.

Choose topics or think of common questions that patients ask you about certain surgical procedures. Perhaps if specialize in breast surgery, you could share your opinion about some of the better types of breast implants that are available. Likewise, a rhinoplasty surgeon could educate curious readers on the entire surgical procedure and how to properly prepare.

There's a lot that goes into a successful SEO program, especially if you're a medical practitioner located in a competitive metro market. Certainly there are more things you can invest in, such as link building, but these are few strategies that your competitors may or may not be employing. For surgery specialists, be sure to check out our exclusive solutions in Google local SEO for plastic surgeons at the website OptimizedSurgeons.com.

Five 10-Minute Tasks to Jump Start Your Company's Peoria SEO Strategy

local seo peoria ilAre you somewhat familiar with SEO, but not sure where to begin? If so, then this blog post is for you.

Whether you're a self-employed professional or a marketing manager for a large firm here in central Illinois, SEO can offer immense marketing value to all types of organizations.

SEO is not as technical as it may seem. In fact, it's often more creative and right brained than it is technical and left brained.

There are some simple yet highly effective ways to ignite your company's Peoria SEO strategy; and many of these tasks take less than 10-minutes to complete. When executed correctly, these quick tasks can offer incredible value to your company's overall marketing efforts, in addition to SEO and higher keyword rankings.

1. Claim & Optimize Your Company's Google+ Local Page

Peoria Google Plus PINOne of the first things you should do for your company is claim and optimize its Google+ Local page. Aside from the website, the Google+ Local page is the secondary foundation of your company's web presence (and greatly impacts your local Peoria SEO strategy.)

Hop on over to plus.google.com and do a quick search for your company's name. If you see a page for your company, claim it so you can begin populating the page to it's fullest potential. For specific information on how to do this, check out this blog post that explains the simple process.

2. Make Your Primary Pages Keyword Relevant

An important step to "optimizing" your company's website is to ensure certain pages are keyword relevant (i.e. the homepage and select product/service pages.) This simple process centers on including your keywords in all the right places.

For example, lets say we're doing SEO for local computer repair shop in Peoria. We'll want to include the company's primary keyword targets in the homepage's page title, meta description, and page copy. As a general rule of thumb, we keep the page title concise and under 70 characters, and the meta description under 155. This is simply SEO best practices and ensures all of the text shows in Google's search results without being cut off.

For the page copy, there's no need to butcher the text with heavy keyword usage. By simply mentioning the keywords a few times throughout the page, we'll establish sufficient keyword relevancy.

Apply the latter techniques to all pages on your company's website with SEO value. The homepage happens to be the most important and should be optimized for your the golden (primary) keyword target of interest.

3. Ensure Your NAP (Citation) is Complete & Accurate

Also known as a citation, the NAP (Name, Address, and Phone Number) of your business is a critical element of local SEO that defines the tangible legitimacy of your company. It's important to ensure that your company's NAP is entirely accurate and complete.

Additionally, it's equally important that the NAP is mentioned in text-based form (not in an image) so that search engine spiders can crawl, index, and compare the NAP with other citations of your business mentioned throughout the web. A site-wide header or footer is a perfect place to put the NAP.

4. Create a HTML Sitemap (and Link to it Site-wide)

From a technical, non-user perspective, the HTML sitemap is often acclaimed the second most important page of a website (with the homepage being tops.) Unfortunately, many company's fail to create an HTML sitemap, and those who do often do not link to it properly. sitemap peoria seo tips

Building an HTML sitemap is pretty simply. It's essentially an index page that contains links to all pages of your website. You can create one manually if you have the right resources and direction, or you can use tools like XML-Sitemaps.com to generate one for you.

Once you have created a sufficient sitemap, it's important that you link to it on all pages of your website. Like the company's NAP, the perfect location for a sitemap link is in a header or footer.

5. Jump Start Link Generation & Create a Yext Account

citations local seo peoria

Aside from the first task of claiming and optimizing your company's Google+ Local page, most of the work we've done thus far is considered on-site SEO. However, a large majority of the SEO juice needed to rank highly in Google comes from off-site elements, primarily links pointing to your company's website.

Link generation is an ongoing process that's approached in many different ways. For local companies, directories are a great source of links (and citations). In a competitive marketspace, getting listed on directories is imperative to be a contender.

You can go out and build directory listings manually, or you can use services like Yext to do all of the work for you. We suggest you choose the latter and invest in a Yext account. That, or contact us and we can include your business on our "Agency" Yext account for a sweet deal.

So, What Are You Waiting For?!

Keep in mind that most of these tasks you can do yourself with the capability to edit the content of your website.

After you have completed these simple tasks, you can explore various resources to further empower your site's authority and SEO value. Many of these resources take place off from your actual website, but will further help increase the credibility (and traffic) to your website.

If you need help or want further direction, we offer free SEO assessments for qualified Peoria companies, in addition to ongoing SEO consulting and service programs.

About the Author:

Tyler Tafelsky is the SEO and Internet marketing manager here at OIC Group, Inc. and created of Yisoo internet marketing training programs. Tyler offers over 5 years of experience in the SEO profession and has handled a wide range of search marketing campaigns on both a global and local level. You can contact him directly via email at tyler (at) oicgroup.net or you can connect with Tyler on Google+.

 

Peoria Web Design Company Offices:
OIC Group, Inc.
Phone: (309) 680-5600

Mailing Address:
PO Box 1111
Peoria, IL 61653