Blog items tagged with "yelp"
Tags: yelp , review generation , social media , google+ , reviews , local seo , seo
One of the most challenging and perplexing aspects of local SEO is review generation. Whether on Yelp, Google+, Foursquare, or Facebook, there's no question that reviews impact the authority and SEO-potential of your business.
However, earning positive reviews (and many of them) is no easy endeavor. In this brief post, we'll share some tips to help you generate reviews and ignite your local SEO strategy.
Evaluate Existing Reviews
Before you try to generate new reviews, take some time evaluate the nature of any existing reviews your business has throughout the web. Most websites and social platforms enable you to respond to reviews. A respectful response is vital to mitigate the negative nature of bad reviews. Additionally, you can leverage feedback from existing reviews to polish-up your operations or generate new marketing ideas.
Develop an In-store Incentive Program
If most of your customers are visiting your store's location, developing a post-purchase incentive program is great way to generate positive reviews. One great idea is invest in special business cards that are designed specifically to direct people to your company's social profiles or directory listings. Encourage them to leave a positive review, and in return, you can offer them something for their kindness.
Leverage Your Lists
If you've been building lists of your customers (e.g. an email list) you leverage these contacts to prompt review generation. Equally as effective as your lists is social media. For instance, if you have a 1,000 Facebook page likes, try sharing a post that directs users to your Google+ Local page asking them to leave a review. You can even get creative and pitch a prize like the best review will receive 50% off their next purchase.
Ask and You Shall Receive (In Most Cases)
One of the most legitimate ways to earn reviews for better SEO is to ask your customers how they feel about the experience they had with your company. Most customers will be honest in their response and will appreciate your respect for their satisfaction.
This approach for review generation is most effective when you ask customers and clients whom you know are happy with your products or services. These people are almost like friends (and maybe their are,) so don't be bashful to ask for their help.
These are just a few simple ideas to help you jump-start your online reputation. Review generation is imperative for local SEO, however many businesses fail to execute on these simple ideas.
Do you have any creative ideas to share? Please let us know in the comments section below!