Blog items tagged with "website-optimization"
Tags: rich snippets , webmaster tools , markup , keywords , content , google , website optimization
Spanning from SEOs to website developers, many different specialists utilize Google Webmaster Tools (GWT) for website optimization. But before we dive into "GWT", what truly defines "website optimization?"
Many believe website optimization is synonymous with SEO, specifically on-page SEO. But the process of optimizing a website can go much deeper than that.
A complete website optimization campaign will also emphasize website performance (both from a technical and usability perspective) that extends far beyond attaining top rankings in Google. Such considerations will center on how well Google bots access, crawl, and index a website, as well as how a website is interpreted.
So, to embark on your journey into the perplexing platform known as Google Webmaster Tools, let's dive into 5 ways to improve your website optimization efforts using some its features.
Content Keywords: Understanding the Contextual (Keyword) Relevancy of Your Site
Under Google Index, click into content keywords. Here you can get a view of how Google perceives your site from a contextual standpoint. That is, the keywords shown in the list reflect the terms for which your site is most relevant.
This will help you assess how well your on-page SEO efforts are working. If your keyword is "discount luggage sets" but you're lacking relevancy on the word "discount", then perhaps you should create more content (or tweak existing) pages so that they include the word "discount" more frequently in the Page Titles, Meta description, and/or page copy.
HTML Improvements: Essential Insights for Website Optimization
HTML Improvements is a powerful tool for both SEO and website optimization. Found under Search Appearance, HTML Improvements in Google Webmaster Tools will tell you the specific ULRs for your website that have issues with the Page Titles and Meta Descriptions (two very critical elements for SEO.)
Specifically, here you will want to pinpoint any pages on your site that have duplicate Page Titles and Meta Descriptions. Duplication of these content elements will diminish the SEO value of the conflicting pages. And if one of these pages is a 'money page' in which you're trying to get ranking, then it's imperative that you make it unique.
Structured Data: Assessing Effectiveness of Markup
If you're using any structured data markup on your site (i.e. Google Authorship) Structured Data (also found under Search Appearance) will help you determine how effectively it's being applied. If you are using, structured data markup, Google Webmaster Tools will show the specific type of structured data that Google was able to identify on your site. You can also view the specific URLs that contain each type of structured data.
Structured Data Markup Helper: Tag Your Pages for Markup
Interested in structured data markup, but not exactly sure where to begin? Well, the Structured Data Markup Helper tool (under Other Resources) can help with that. In essence, this too enables you tag your site pages with specific markup, given the nature of each page (i.e. article, product, local business.) This will enhance the page's Google search listing with certain rich snippets.
The best part about the Structured Data Markup Helper tool is that you are not required to perform any HTML changes specifically to the website. Through the tool, you can easily highlight and tag the essential data on the page to integrate the necessary markup.
Sitemaps: Optimizing How Your Site Communicates With Google Bots
The Sitemaps section of GWT allows you to view the different types of sitemaps in which you have on your site. In addition to the HTML sitemap, the other important sitemap to have is the XML sitemap. XML sitemaps should be updated and uploaded regularly to your site, especially as fresh content and new pages are added.
In Sitemaps (found under Crawl), you can submit updated XML sitemaps. This will notify Google bots that your site has been revised and is ready for a fresh crawl. Not only does this help accelerate the SEO process, but for website optimization, you can assess data (i.e number of pages indexed vs. number of pages submitted) to ensure your site is being properly crawled and indexed.
If you (or your SEO provider) is not using Google Webmaster Tools, then it's about time to start. It's a powerful platform that offers a wealth of insights as to how well your site is performing from both a technical and contextual perspective.
About the Author
Tyler Tafelsky is the Internet marketing manager here at OIC Group. Tyler is highly engaged in various aspects of SEO, social media, and content marketing. Feel free to email him directly at Tyler(at)oicgroup.net or follow him on Twitter.
Tags: tips , social media , website optimization , seo
If you're seeking website optimization services to help your site perform better, there's a number of considerations to keep top of mind.
In some cases, website optimization services can focus solely on usability and conversion rate optimization (CRO,) whereas in other situations, website optimization can include organic search engine optimization (SEO), social media, and other inbound marketing techniques.
Depending on your company's needs, you'll want to be a bit picky in the website optimization services you choose. There's a number of companies that offer more usability-based website optimization programs, and others that focus more on SEO and inbound marketing.
Below a simple checklist of considerations that you can use as questionnaire or resource when scouting for a proficient website optimization company:
- Design and Aesthetics - In today's digital age, you need an attractive web design that symbolizes your brand. Only full-service website optimization companies offer design and creative services. These firms are typically a bit more expensive than more marketing-focused firms, but they offer a lot of efficiencies for large projects.
- Development and Coding - The HTML structure or mark-up of the website can ultimate determine how search engine friendly the site will be. It's good to know how adept a provider is with web development when inquiring about website optimization. Strong developers can optimize the HTML code as it stands, whereas other providers support using a CMS. Just be sure that the CMS being used is SEO friendly.
- Structure and Navigation - The organization of pages throughout the website (also known as the site "architecture" or "blueprints") showcases the navigation paths and overall structural layout of the site. Not only is the important for usability, but also for SEO and website optimization. In short, the structure of your website's navigation can influence on-page SEO and establishing greater keyword relevancy.
- Copywriting - Writing great copy is both time consuming and sometimes costly. You'll want to know if your prospective website optimization company provides copywriting services. And if so, ask for examples of the copywriter's work. In some cases, it's best if you or someone of your company writes the page copy.
- Social Media Marketing - Very few website optimization specialist provide ongoing social media marketing services. Firms that offer services in social media are ahead of the curve and know that social integration is paramount for future web marketing success.
- SEO and Inbound Marketing - Some website optimization companies only provide on-site services designed to make your website perform faster and more efficiently for users. Some website optimization companies only focus on conversion rate optimization (CRO) and post-click activity. And then there's a few who only specialize in SEO and inbound marketing. Be sure to learn the core competencies of your prospects and ensure they align with your company's best interests.
Very seldom will you find a SEO and website optimization company that specializes in all of these facets. The definition of "website optimization" is too broadly interpreted for there to be a clear-cut definition and perspective.
I hope this checklist educates you on finding the ideal provider for website optimization services that will meet your company's objectives.
About the Author
Tyler Tafelsky has over five years of experience as a SEO expert. Beyond SEO, Tyler offers skills in Pay Per Click (PPC) advertising, content marketing, copywriting, and social media engagement. You can learn more by connecting with Tyler on Google+, or following Tyler on Twitter.
Tags: sitemaps , cta , authority , keywords , website optimization , linking , seo
This checklist is designed to help you and your company's marketing team tailor a results-oriented website optimization strategy. Whether for better website usability, visibility, or conversion potential, there are a number of elements that go into the website optimization process. Below we outline several ways in which your company can improve its website for better performance.
Optimize the Website's Navigation
A critical component of having a well-optimized website is its navigation. Navigation focuses on the structure and organization of pages, as well as how pages are linked together throughout the website.
Optimizing the navigation of your company's website addresses both SEO and CRO (conversion rate optimization.) In many respects, the emphasis is similar to structuring a textbook. Think of each primary category of the website as a main chapter, and the site's sub-categories (or individual pages) as sections that support each chapter.
From an on-site SEO perspective (and to strengthen a website's "domain authority") having more sub-categories and individual pages supporting a chapter will help bolster keyword relevancy and overall domain-level authority. A cohesive and logically-structured navigation can also help to ensure visitors can efficiently make their way around the website.
Optimize the Website's "Focal Pages"
Keyword optimization is a primary aspect of the SEO process. In order for your company's website to attain its fullest SEO potential, the "focal pages" of the website must include keywords in the proper places. Focal pages are core pages of your website that will bolster SEO value, such as the product and service pages.
Whether your website has 2 or 200 focal pages, the process is the same per page. The actual "optimization" of these pages consists of mentioning targeted keywords in the right places. These include:
- the URL (e.g. www.domain.com/keyword-target/)
- the page title (or "Meta title")
- the Meta description
- the page copy
It's important to note that a high keyword density is not the way to go. In fact, keyword stuffing is a risk that can get your website penalized (with respect to Google Panda.) Based on the best practices of on-page SEO, the optimal keyword density is about 2-3%.
Lastly, focal pages should only be optimized for 1 or 2 closely related keyword targets. Attempting to optimize a page for 3 or more keywords is inefficient and wasted effort. Instead try to create dedicated pages whenever possible.
Optimize the Website's Internal Linking
In short, optimized internal linking is the art and practice of linking one relevant page of your website with another. The art comes in how you balance the anchor text of internal links for keyword relevancy.
The primary purpose of internal linking is for better usability. For this reason, it's best to approach this practice with a logical and user-focused mindset.
However, optimized internal linking can also aid SEO. Similar to an inbound (or "external") link, the anchor text used for the link can help a search engine spider determine its keyword relevancy. So in addition to usability, you can implement internal linking with keyword-optimized anchor text.
You’ll want to be careful not to go over-board in using keyword-optimized (exact phrase match) anchor text. In light of Google's algorithm updates ("Penguin") that penalizes sites that overuse keyword-targeted anchor text (both internally and externally,) keep your linking as natural as possible, and only use keyword-relevant anchor text when it makes logical sense.
Optimize the Website's CTA's
An important component of your company's website optimization efforts is the use of calls-to-action, or "CTA’s." By testing the appearance and placement of CTA’s, you can maximize the conversion potential of your company's website traffic.
The CTA’s of your company’s website should be well aligned with its online conversion goals. If your optimizing an ecommerce website, the goal of your CTA’s will center on immediate purchases and newsletter sign-ups. As a result, you'll want to leverage sales promotions and customer incentives to get people to register on your site, or buy a product.
To determine the most effective call-to-action, testing multiple variations is key. Whether it’s the copy, graphic design, or the placement of the CTA, you’ll want to try-out and keep track of split-tests to ensure you know what's working effectively.
Optimize the Website's Back-end
The load speed of your website can directly correlate to its back-end, or HTML code structure. If you’re company is using a content management system (CMS) that generates a back-end structure of nestled tables and other robust coding structures, the load speed of the website may be hindered.
The coding structure of your company's website can indicate of how efficiently it gets crawled and indexed by search engine spiders. In short, a website takes several seconds to load (using a high-speed connection) may not be reaching its full SEO potential. To determine the approximate load speed of your company's website, try using this handy tool. If it takes several seconds for the website to load, you may need to optimize the HTML, or flip your company's website to a different, more SEO-friendly CMS.
Optimize the Website's Sitemaps
Next to the homepage, the sitemap of your company's website is one of the most important pages. The sitemap should withhold the entire navigation of the site, containing links to all primary pages.
In essence, the sitemap brings everything together like an index and it serves as a roadmap for search engine spiders. For deep websites with hundreds and thousands of pages, creating segmented sitemaps is a great website optimization technique.
Segmented sitemaps are essentially as the name implies. You simply break-down and segment a lengthy sitemap into relevant groupings for their own dedicated sitemap. For instance, if your company has a blog that publishes posts weekly or every other day, you can create segmented blog sitemap to contain links to all of you blog posts.
After you've created a sitemap, or segmented sitemaps, you can then generate XML versions of each sitemap. XML sitemaps are submit individually to your website’s Google Webmaster Tools account. This tells Google the pages of your website that are ready to be crawled and indexed.
About the Author:
Tyler Tafelsky is a SEO and Internet marketing specialist at the Web Presence Group, a professional website optimization company and branch of OIC Group.
Tyler offers over 5 years of experience in the SEO profession and has handled a spectrum of campaigns on both a global and local level. You can contact him directly via email at firstname.lastname@example.org or you can connect with Tyler on Google+.
Tags: web presence , web presence optimization , seo , website optimization
There's no doubt that the best practices of search engine optimization (SEO) are evolving. In essence, SEO is being redefined as a more holistic approach known as web presence optimization.
Web presence optimization is the cohesive effort of optimizing all online touch points a business or brand uses to connect with its audience. So in addition to optimizing a website for better search engine exposure (traditional SEO,) we also integrate various forms of social media and content marketing into the mix.
Search Authority Hinges on Social
There two primary ways in which social media is impacting search.
- Social signals (e.g. Likes, Shares, Tweets, and +1's) give content greater search engine value. Think of these signals as votes of credibility that tell Google that a page is worthy of better rankings. I like to think of this as "social authority," which can directly influence SEO.
- Social content itself appears in the organic search results. For example, Tweets, Google+ posts, and LinkedIn profiles can all be seen in the organic search results. These social properties can help increase a brand's search visibility.
Just look at the screenshot below of a Tweet that was ranking in the #3 spot in Google.
The fact of the matter is, Google finds value in socially favored content. It's legitimately trusted by real humans and not manipulatively promoted by building links. Social media is an essential aspect of any brand's web presence. And with search becoming more socially integrated, it's become a more unified approach (aka web presence optimization.) Just take a look at Google's Search plus Your World. It's a clear indication that social prowess will begin having a more profound impact on search engine visibility.
Google's SERPs Showcase Great Content
It's becoming more and more common to see great content appearing in the organic search results. That is, top-notch articles, blog posts, and videos are ranking in the top spots over highly optimized webpages. Take a look at the organic search results below for the keyword "granite refinishing." Notice how the first three listings are informative pieces of content that are not directly selling anything.
Again, this is Google ensuring the quality control of its search results by ranking more neutral and info-driven pieces of content. With respect to the latter focus of social signals, the top three listings shown above have probably earned a fair share of likes, tweets, and other social signals.
As a result, creating and marketing exceptional content is pivotal for any SEO strategy. Not only does great content have the capabilities to see top rankings (thus naturally inbounding traffic to a website,) but content marketing can also offer some degree of SEO link value when appropriate utilized.
Constructing a Cohesive Strategy
SEO become less of an effort of on-page website optimization via keywords and link building, and more an effort of real marketing. The new recipe for success hinges on superb content that facilitates social engagement. In short, brands should be focusing on web presence optimization - a means for online brand building, SEO, and website optimization practices as a whole. This foundation to this approach is content marketing coupled with social media. These two practices are paramount to achieve better rankings in the organic search results.
About the Author:
Tyler Tafelsky is a content manager and SEO specialist at the Web Presence Group, a web presence optimization firm based in Peoria, IL. Tyler offers over 5 years of experience in the SEO profession and stays abreast the latest changes in the industry and the best practices of organic search marketing. To learn more him and his expertise, you can connect with Tyler of Google Plus.
Tags: citation , meta description , page title , duplicate content , sitemap , tips , website optimization , local seo , seo
Many marketers have come to realize the immense advertising potential that organic SEO has to offer. This has made optimizing a website a marketing mission for many businesses.
But what many fail to realize is that search rankings are mostly determined based on factors that are off the website, primarily from inbound links and social signals (e.g. Google +1's, Facebook Likes, LinkedIn Shares, etc.)
So no matter how well you optimize your website, it's probably not going to rank until your do some off-site SEO work (which takes a lot of time and effort.) However, that doesn't discount the website optimization process from being important.
Website optimization is still incredibly essential for SEO, but more importantly conversion rate optimization (OIC's Marketing & Operations Manager, Chris Everett, explains it well in his article Why Top Rankings Just Don't Cut it Anymore. In short, a properly-optimized website "sets the stage" for SEO and the future influx of search engine visitors.
In this article, I want to share with you 3 common weaknesses that most marketers can address to better optimize their website. Unlike other tips that are more intricate on a specific aspect of website optimization, these weaknesses are big (but rather easy to fix,) and will have a momentous impact on you organic SEO efforts.
1. The Ever Important Sitemap
The HTML sitemap is considered the second most important page of a website (next to the homepage.) In essence, the sitemap is the search engine spider's roadmap to your website, directing the spider to crawl and index all of the optimized pages of your site.
Not having sitemap is like not having tire's on your car. It tries to move forward, but is inefficient at getting anywhere. The sitemap should contain links to all of the pages found on your website. Additionally, each link on the sitemap should use semi-optimized anchor text. For example, if you build a page on your site optimized for "Men's Road Bikes," it's wise to use that exact phrase as the link's anchor text when linking that page on your sitemap.
Lastly, make sure the sitemap itself is linked on all pages of the website, preferably in a set of footer links or navigation links.
2. Duplicate Website Content
Upon taking on a local SEO project, I was confused as to why this website was no where to be found in the search engines. It was decently optimized and offered great content, but the only page ranking was the "about our staff" page, and that was in the middle of page 3 on Google.
Come to find out, the owner of the site had another website. "Oh s**t," I thought to myself. "We got duplicate content." Sure enough, his other website was a complete mirror image of the site I was working on.
Duplicate content is a common issue that plagues a lot of websites. And it's not just an issue that involves duplicate content on other sites, but in most cases, it's having duplicate content on similar pages throughout the same site. This is especially common on ecommerce sites that have thousands of pages, many of which that overlap in relevancy.
Perhaps the most common culprit involving duplicate content stems from the page title and meta description. These are two elements that are both very important for organic SEO and can often become auto-generated based on CMS software. This auto-generation can cause duplicate content without the website owner even realizing it.
Fortunately, there's a pretty easy way to pinpoint duplicate content on your site by checking your website's Google Webmaster Tools. In the left hand navigation, click the option "Optimization," then "HTML Improvements." Here can you drill down on the specific pages that have either duplicate page titles and/or meta descriptions.
3. An Accurate Citation
The three pieces of information that define the citation of your business are its name, address, and phone number. The most essential place to mention the citation is your website's "contact us" page. However, I recommend including the citation in the footer so that it's present on all pages of your website.
Including your business's citation on your website is important to display credibility to Google. This is especially important if any of your search engine traffic derives from local search. In a nutshell, Google spiders will crawl the citation on your website and align the information with other citations found about your business on other sites (such as your Google+ page, LinkedIn page, YellowPages listing, and various other social sites and web directories.)
In summary, it's important to have an accurate citation on your website that exactly matches all other citations of your business found around the web. Any misalignment in citation information will cause Google confusion, and you definitely want to avoid that.
Well those are just three website optimization weaknesses that may be hindering your site's organic SEO performance. To discover more insights on how to make your site rank higher in Google, visit our branch of website optimization specialists and sign-up for a free organic SEO assessment. They will audit your site and provide you with honest recommendations to further optimize your website.
This article was produced by Tyler Tafelsky, Illinois SEO and Internet marketing manager here at OIC Group, Inc. You can contact Tyler Tafelsky directly via email at Tyler@oicgroup.net, or connect with Tyler on Google+.
Tags: ppc , link building , website optimization , small business , web design , seo
Every year the small business landscape is becoming more and more competitive, especially in major metropolitan areas. With commercial interaction becoming even more digital, the need for a website is imperative to stay afloat.
Most small business marketers realize this need and already own a website. Yet, many fail to acknowledge their website's core purpose. Sure there are the essential contact information and core product or service pages, but more often than not, there’s an untapped opportunity.
Some small business websites are simply out-dated and visually appalling to visitors. Most sites could be locally optimized for great search engine visibility (SEO). Depending on the status of your company's website, an optimized website could offer a game changing marketing opportunity.
What's an Optimized Website?
An optimized website addresses two primary aspects:
- The mark-up language of a site's code
- The keyword relevancy of a site's content Building a well optimized website involves a wide array of skill-sets.
The website design and development team must build the site so that the back-end code or (mark-up language) is search engine friendly. This typically involves the use of certain technologies as well as coding techniques. As a result, the website will be crawled and indexed more efficiently. The second fulfillment of an optimized website centers on establishing keyword relevancy in the site's content.
Otherwise known as on-page SEO, this is a process that includes researching the right keywords or search phrases, and creatively blending them in the proper places throughout the website. The requires copywriting and strategy web marketing skills. There are many resources on the web for SEO services, and the on-page component is the primary aspect of optimizing a website.
Benefits of an Optimized Website
Having a professionally optimized website can pay major dividends for your small business. A well developed, keyword optimized website can increase your business's chances of being found in the search results, especially if you utilize the link building resources that a website optimization company can offer.
A polished up website can also serve as prime candidate for Pay Per Click advertising. Local PPC for small businesses is a highly effective means for more website traffic. You can also utilize the potential of blogging. By building an on-site blog, you can write and share compelling articles about your company. This can further lead to more inbound web traffic.
In today's digital age, these are some of the most important considerations for small business marketers. The marketing platforms are changing, and only strong local companies are surviving. Whether it's pursuing a new web design for your small business or considering the options for search engine marketing, there's immense potential to grow your web presence.
This article written by Tyler Tafelsky, one of our Internet marketing specialists here at OIC Group, Inc.
Tags: content , ppc , website optimization , web design , seo
Unlike SEO and Pay Per Click advertising that simple direct traffic to a website, conversion optimization goes one step further. Also commonly referred to as conversion rate optimization (for its focus in improving the conversion rate of a website), conversion optimization centers on post-click user activity and behavior. That is, the desired action a user takes after he or she lands on a webpage (primarily from the search engine results.)
So what exactly do you need to know about conversion optimization? A few things.
Conversion optimization is a big deal in today's website marketing arena. The definition of a 'well-optimized website' has evolved into more than just a site that's been strategically infused with keywords. Now, a well-optimized site is one that has a professionally planned conversional funnel, or a pre-meditated path that users will take once they land on a page, in addition to all of the necessary SEO elements involved.
Conversion Optimization is a lot Like SEO
Similarly to SEO, conversion optimization is not a hit-and-run project. Rather, it's ongoing process of testing, evaluating, and fine-tuning. The leaders of the optimization profession will do more than simply tune-up landing pages or implement A/B tests on different webpage variations. True conversion optimizers will roll-up their sleeves and uncover valuable insights based on user behavior. The force behind conversion optimization is information.
Website analytics are the source for such valuable data, and knowing how make sense of key on-site statistics is imperative. Approaches like segmentation analysis and assessing navigation pathways become even more essential. In both conversion optimization and search engine optimization, content reigns king.
Sure, website design and technicalities may seem significant (and they are,) but don't let these aspects overshadow what truly matters - meaningful experiences and valuable propositions. In world of SEO, success in these can earn you links. In conversion optimization, these elements result in paying customers. You dig?
Why Design and Technical Expertise Matter
Conversion optimization demands constant testing of various page concepts. Whether for SEO or PPC optimization, the conversion funnel must be well-planned, constantly analyzed, and respectfully modified.
The elements of a conversion funnel, although still focused on content will often hinge on the help of a creative website designer or code-friendly web developer. Flipping call-to-actions based on eye tracking studies or adding different visuals to a page are just a few examples.
In essence, the advantages of conversion optimization derive from offering something valuable as an incentive to convert. This is why strategic web marketing experience, coupled with creative and technical experience, can make for an effective website optimization team.
If you are search engine marketing efforts are becoming stagnant, perhaps it’s not matter of search engine visibility or getting traffic to your website. Rather, it could be matter of optimizing your website for great conversion potential.
This article written by Tyler Tafelsky, one of our Internet marketing specialists here at OIC Group, Inc.
Tags: over-optimization , best practices , link building , blogging , website optimization , seo
In today's digital age, blogs have become excellent marketing tools. Having a blog for your business can help to increase awareness about your brand or business as well as establish a greater online reputation. However what sparks the interests of many online marketers is the SEO value of building an External blog for their business.
What's an External Blog?
In essence, an external blog is a dedicated website to publish content. Unlike internal blogs that are a part of business's domain (e.g. www.businessname.com/blog), an external blog is separate domain outside of the company's website (e.g. www.businessblog.com). So what makes an external blog better than an internal blog? The answer to that question centers on the fundamentals of search engine optimization and SEO link building.
Link Building via Blogging
In SEO, external links (otherwise known as "backlinks") directing to a site are like measures of popularity and website credibility to the search engines. A website with several backlinks pointing to its webpages will typically be considered popular, valuable, and trusted, and thus deserving of a top search engine ranking.
The key to remember is that these links are coming from an external source, ideally via relevant content in a blog post or an article. For this reason, managing your own external blog to feed your money site backlinks is one of the most effective strategies for SEO and website optimization. Building optimized backlinks from your own external business blog is one of the easiest and most cost-efficient methods to generate "link popularity" for search engine optimization.
Best Practices Tips
You may be familiar with some of the Google search engine algorithm updates that have recently occurred. In short, Google has been penalizing websites for "over-optimization." That is, sites that have far too many backlinks with exact keyword matching anchor text. As a result, you will want to build links from you blog carefully and in moderation. As tempting as it may be to use targeted keyword phrases in all of your backlink's anchor text, it is wise to mix it up a bit.
For example: let's say you're optimizing your money site for the keyword phrase "Dallas business lawyer." Instead of linking to your website with that exact phrase each time, try using variations like "business attorney in Dallas" or simply "business lawyers," without the geographic modifier. It is also smart to link to your money site using the URL address of the domain (e.g. www.DallasBizLawyers.com) - this will make your SEO link building appear as natural as possible, and will help avoid any risk of "over-optimization" penalties from Google.
The last best practices tip when link building from you external blog is to consider the importance of content relevancy (or "contextual" relevancy of the link). This is another important factor that search engines like Google consider while evaluating the quality of your backlinks.
The practice is simple: only build links that are relevant to the surrounding content. Using the latter example, a link with the anchor text "Dallas business lawyer" should be immersed in blog content all about business law. This contextual relevancy is imperative to ensure that your link building and website optimization efforts are sound.
When you begin developing an external blog for your business, remember to build your blog with a purpose. Have goals for your external blog, and continue to keep the content fresh and focused on specific theme or topic. Blog righteously, my friends.
This article written by Tyler Tafelsky, one of our Internet marketing & SEO Peoria IL specialists here at OIC Group, Inc.
Tags: conversion optimization , search engine optimization , organic seo , website optimization
Organic SEO is the process of optimizing a website to achieve higher rankings and greater website exposure in the natural search engine results. That is the primary objective for most search engine optimization companies: to help their clients reach a respectable search engine ranking. Website optimization takes organic SEO one step further.
Website Optimization Defined
Most people assume website optimization and SEO mean the same thing. Although there is some overlap in both processes, organic SEO and website optimization are slightly different. Organic SEO focuses to increase a websites rankings and promote a greater influx of traffic. The techniques used for search engine optimization include a combination of on-site work, such as SEO copywriting and web design, as well as off-site work, like link building and inbound marketing.
The process of website optimization includes the latter elements of SEO with greater emphasis in on-site navigation and conversion funneling. Strategies behind website optimization are often more intricate, research-based, and well-planned. In essence, a website optimization company will take into consideration the steps visitors take after they have click into your webpages from the search engine results. Important considerations to a powerful website optimization strategy are the nature of the target market, the products or services being offered on the website, and the overall best practices of website usability.
An Emerging Company for Website Optimization
Website optimization companies are often advocates of both SEO and conversion optimization. Conversion optimization takes into consideration the elements of a website that improve the post-click conversion rates of a website. In many cases, this applies to Pay Per Click (PPC) advertising and other forms of Internet marketing and website design.
One example of an emerging website optimization company that taking storm is OIC Group subsidiary: Web Presence Group (WPG). The experts of WPG offer more than just specialties in SEO Peoria IL and Internet marketing. They are composed of skilled team of designers, developers, copywriters, and website usability experts. The vast experience of Web Presence Group has distinguished this company as more than just a SEO provider, but full-service website optimization company.
Website optimization companies like WPG focus their efforts on making websites better for both SEO and users. To learn more about what the Web Presence Group is doing different, visit the website at www.webpresencegroup.net.
This article written by Tyler Tafelsky, one of our Internet marketing specialists here at OIC Group, Inc.