Blog items tagged with "web-presence"
Tags: seo , ppc , local seo , web marketing , web presence , internet marketing , social media
OIC Group, Inc. has recently raised the curtains on a new website project. The new project is dedicated to providing highly-specialized organic SEO for plastic surgeons and related medical practitioners.
The website is www.OptimizedSurgeons.com, and the purpose is to develop a well-optimized website that caters to the SEO needs of plastic surgeons. The new project runs parallel to OIC's efforts in building an authoritative network of blogs and websites geared for link generation - many of which are related to health, medical, surgical topics.
In short, Optimized Surgeons is a unique brand that's focal to providing search marketing and SEO for surgeons. Not only is the market vast for quality SEO services, but the opportunities available for surgeons are plentiful.
Practice Focused SEO for Surgeons
Many individuals are using Google and other search engines to find surgeons for breast augmentation, rhinoplasty, cardiovascular surgery, and so on. In other words, no longer are individuals searching Google for "Grand Rapids surgeon," but they're getting more specific by searching long-tails like "breast augmentation surgeons in Michigan".
This presents a valuable opportunity for surgeons to capitalize on SEO. A surgeon who can rank at the top of the search results for their surgical specialty and geographic area can define his or her practice as the authority.
For instance, breast surgery is a common category that only select surgeons offer. If a surgeon in Grand Rapids chooses to invest in an SEO program with Optimized Surgeons, they can attain top keyword rankings for many different keywords that reflect their offering, like "breast implants Grand Rapids" or "breast augmentation Grand Rapids, MI".
As a result, this particular surgeon in Grand Rapids can acquire many valuable leads and potential new patients. This begs the question to any medical professional: what value to does SEO and web marketing have to my practice?
If a new patient yields over $4k for your practice, then a $750/month SEO program would be an obvious marketing investment. But beyond the rankings achieved from organic SEO, Optimized Surgeons can help clients realize much more with their marketing investment.
Building More Than Just Rankings, Optimized Surgeons Builds Brands
Through the use of other web marketing channels like social media and Pay Per Click (PPC) advertising, Optimized Surgeons can also be considered a digital branding firm. Together, these elements not help to supplement plastic surgeon SEO programs, but they help define the local online brand for their client's surgical practice. The value gained from such comprehensive programs help build the reputation and credibility of one's surgical practice for years.
Tags: web presence management , organic search , web presence , social media , content marketing , seo
Have you heard the new buzzword web presence management? It is getting tossed around like frisbee and it's becoming quite the bee's knees in the web marketing arena. And for good reason.
If you're savvy with Internet marketing, then you'll love the idea of web presence management. In a nutshell, web presence management is a more holistic way to look at a company's image on the web. The concept couples digital brand building and marketing into one cohesive approach. But what exactly is the "approach" to web presence management?
Well, it's different for each company. To effectively manage a company's web presence, it's best to first look at the various touchpoints, or online marketing and advertising channels a brand is engaged in. After defining these touchpoints, a company can then focus on optimizing and creating synergy through each channel by managing the brand's entire web presence as a whole.
How exactly do you do that?
Below we provide a very basic framework of how you can shift your mindset from doing Internet marketing to optimizing and managing your brand's web presence.
Look at the Relationship Between SEO, Social Media, & Content Marketing
Really smart Internet marketers are well aware of the commonalities and correlations between SEO, social media, and content marketing. Because each of these pillars helps to support one another, it's best NOT to view them as mutually exclusive.
Sure, you need to focus on each component individually (at times) like:
- SEO - optimizing your website, producing keyword relevant content, and generating links
- Social Media - establishing a presence on relevant social networks, sharing content, and growing your audience
- Content Marketing - producing relevant and valuable content and marketing it toward your target audience
However, when you view these components through the scope of web presence management, you can start to create cohesive strategies that bring positive impact to SEO, social media, and content marketing as one unit.
Let's pretend we're managing the web presence of an online business that makes and sells kale chips (baked kale snacks, if you will.)
Starting with the most basic, SEO, we'll want to ensure our website performs optimally (both technically for search engines and for user experience.) Additionally, we'll want to ensure our website is keyword relevant on terms related to "kale chips." The link generation, which is the tricky part, can be done manually (which we'd then call "link building,") but we can also generate links by earning them.
This is where the social media and content marketing comes into picture.
Leveraging Brilliant Content & Social Media to Earn Authority for SEO
Producing brilliant, viral-worthy content doesn't happen in one swoop. The best content that goes viral is not only well researched, but takes time to produce. For our kale chips brand, we want to create a video - something that will really resonate with our audience, grab their attention, and compel them to share the video with their friends.
Fast forward a few weeks ahead: our creative team put together a hilarious video about kale chips. Not only is video very funny, but it puts our kale chips in the spotlight as a new healthy snack. Thing of this video as the fuel that will ignite our brand's web presence.
After writing a little teaser copy and publishing the video on our site's blog, it's time to let it rip. We share the video on our social media accounts (and we have invest some money in Facebook and Twitter advertising just to give a little boost.)
Within a few days, the video has earned thousands of Likes, Shares, +1's, Tweets, Re-Tweets, and so on. The fire has ignited and we now have 1,420 new followers on Facebook, and several hundred new people added us in their circles. Beautiful.
Even better are the links we earned from all the health-nut bloggers who published write-ups about our kale chips after discovering our video and brand. Boom! Our keyword rankings for "kale chips" jumped from #76 in Google to #9.
Now are you seeing how the holistic approach of web presence management makes sense?
Never Stop Exploring
As the slogan for uber-authoritative brand The North Face "Never Stop Exploring," you need to keep this top of mind for any and all forms of Internet marketing. For our kale chips brand, our creative team is working with graphic artists to create an infographic that compares "Kale Chips vs. Potato Chips" - another humorous content marketing ploy that generate more social signals and followers, as well as links for SEO.
So, my friend, with relentless creativity, the right content production resources, and web presence, what's stopping you from becoming the authority figure in your niche? And with the latter resources, who needs to build links for SEO?
With creative a team that embraces "web presence management", the possibilities are endless.
Tags: web presence , optimization , seo , social media , content marketing
A new buzzword in the Internet marketing is becoming increasingly popular. That word is "web presence optimization," and it's redefining the SEO and Internet marketing industry.
The definition of web presence optimization is a comprehensive strategy of optimizing all relevant touch points in an effort to help grow and sustain a better online brand.
Unlike traditional SEO practices that solely concentrate on keyword optimization, link popularity, and better rankings, web presence optimization blends other elements that are evolving the standards of SEO.
Now to be successful in SEO, many channels overlap in their core purpose and objective. For example, social indictors (or "signals") such as Google +1's, Facebook Likes, and Tweets can influence a pages ranking in the search results.
Furthermore, great content that integrates Google Authorship is more likely to be rank-able asset over a simple webpage trying to sell a product or services
As a result, social media, content marketing, and SEO are all interconnected in some way. This marriage has evolved the focus of search engine optimization into what we call "web presence optimization."
Other Elements of Web Presence Optimization
In addition to SEO, social and content marketing, there's more to achieving a powerful web presence. This includes marketing channels and touch points like:
- Pay Per Click (PPC) Advertising - another medium to maximize your brand's search engine visibility for profitable keywords
- Conversion Rate Optimization (CRO) - the interactive content and calls-to-action on your website that drives conversions
- Mobile Optimization - ensuring your brand's web presence is well-suited for mobile visitors
If you're seeking services for SEO and Internet marketing, this new buzzword is your leverage to pinpoint the right provider for these services. Ideally, a good SEO will incorporate social media and content marketing into their mix, (whether or not they've heard about web presence optimization.)
For the consultants, experts, and agencies who offer SEO and Internet marketing, this should your insight to evolve your optimization service programs. You'll look awfully smart and savvy when you say "SEO is really evolving. In essence, we're now optimizing brands' entire web presence, beyond search."
About the Author
Tyler Tafelsky has over five years of experience in the organic SEO profession. He offers a wealth of expertise in the Internet marketing industry and stays well abreast the latest changes in the profession. You can email him directly at Tyler(at)oicgroup.net or Follow Tyler on Google+.
Tags: web presence , web presence optimization , seo , website optimization
There's no doubt that the best practices of search engine optimization (SEO) are evolving. In essence, SEO is being redefined as a more holistic approach known as web presence optimization.
Web presence optimization is the cohesive effort of optimizing all online touch points a business or brand uses to connect with its audience. So in addition to optimizing a website for better search engine exposure (traditional SEO,) we also integrate various forms of social media and content marketing into the mix.
Search Authority Hinges on Social
There two primary ways in which social media is impacting search.
- Social signals (e.g. Likes, Shares, Tweets, and +1's) give content greater search engine value. Think of these signals as votes of credibility that tell Google that a page is worthy of better rankings. I like to think of this as "social authority," which can directly influence SEO.
- Social content itself appears in the organic search results. For example, Tweets, Google+ posts, and LinkedIn profiles can all be seen in the organic search results. These social properties can help increase a brand's search visibility.
Just look at the screenshot below of a Tweet that was ranking in the #3 spot in Google.
The fact of the matter is, Google finds value in socially favored content. It's legitimately trusted by real humans and not manipulatively promoted by building links. Social media is an essential aspect of any brand's web presence. And with search becoming more socially integrated, it's become a more unified approach (aka web presence optimization.) Just take a look at Google's Search plus Your World. It's a clear indication that social prowess will begin having a more profound impact on search engine visibility.
Google's SERPs Showcase Great Content
It's becoming more and more common to see great content appearing in the organic search results. That is, top-notch articles, blog posts, and videos are ranking in the top spots over highly optimized webpages. Take a look at the organic search results below for the keyword "granite refinishing." Notice how the first three listings are informative pieces of content that are not directly selling anything.
Again, this is Google ensuring the quality control of its search results by ranking more neutral and info-driven pieces of content. With respect to the latter focus of social signals, the top three listings shown above have probably earned a fair share of likes, tweets, and other social signals.
As a result, creating and marketing exceptional content is pivotal for any SEO strategy. Not only does great content have the capabilities to see top rankings (thus naturally inbounding traffic to a website,) but content marketing can also offer some degree of SEO link value when appropriate utilized.
Constructing a Cohesive Strategy
SEO become less of an effort of on-page website optimization via keywords and link building, and more an effort of real marketing. The new recipe for success hinges on superb content that facilitates social engagement. In short, brands should be focusing on web presence optimization - a means for online brand building, SEO, and website optimization practices as a whole. This foundation to this approach is content marketing coupled with social media. These two practices are paramount to achieve better rankings in the organic search results.
About the Author:
Tyler Tafelsky is a content manager and SEO specialist at the Web Presence Group, a web presence optimization firm based in Peoria, IL. Tyler offers over 5 years of experience in the SEO profession and stays abreast the latest changes in the industry and the best practices of organic search marketing. To learn more him and his expertise, you can connect with Tyler of Google Plus.