Blog items tagged with "web-marketing"
Tags: seo , ppc , local seo , web marketing , web presence , internet marketing , social media
OIC Group, Inc. has recently raised the curtains on a new website project. The new project is dedicated to providing highly-specialized organic SEO for plastic surgeons and related medical practitioners.
The website is www.OptimizedSurgeons.com, and the purpose is to develop a well-optimized website that caters to the SEO needs of plastic surgeons. The new project runs parallel to OIC's efforts in building an authoritative network of blogs and websites geared for link generation - many of which are related to health, medical, surgical topics.
In short, Optimized Surgeons is a unique brand that's focal to providing search marketing and SEO for surgeons. Not only is the market vast for quality SEO services, but the opportunities available for surgeons are plentiful.
Practice Focused SEO for Surgeons
Many individuals are using Google and other search engines to find surgeons for breast augmentation, rhinoplasty, cardiovascular surgery, and so on. In other words, no longer are individuals searching Google for "Grand Rapids surgeon," but they're getting more specific by searching long-tails like "breast augmentation surgeons in Michigan".
This presents a valuable opportunity for surgeons to capitalize on SEO. A surgeon who can rank at the top of the search results for their surgical specialty and geographic area can define his or her practice as the authority.
For instance, breast surgery is a common category that only select surgeons offer. If a surgeon in Grand Rapids chooses to invest in an SEO program with Optimized Surgeons, they can attain top keyword rankings for many different keywords that reflect their offering, like "breast implants Grand Rapids" or "breast augmentation Grand Rapids, MI".
As a result, this particular surgeon in Grand Rapids can acquire many valuable leads and potential new patients. This begs the question to any medical professional: what value to does SEO and web marketing have to my practice?
If a new patient yields over $4k for your practice, then a $750/month SEO program would be an obvious marketing investment. But beyond the rankings achieved from organic SEO, Optimized Surgeons can help clients realize much more with their marketing investment.
Building More Than Just Rankings, Optimized Surgeons Builds Brands
Through the use of other web marketing channels like social media and Pay Per Click (PPC) advertising, Optimized Surgeons can also be considered a digital branding firm. Together, these elements not help to supplement plastic surgeon SEO programs, but they help define the local online brand for their client's surgical practice. The value gained from such comprehensive programs help build the reputation and credibility of one's surgical practice for years.