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Video SEO: If You're Not Doing It, You're Missing Out

The power of SEO for businesses that want to reach their targeted consumers is undeniable, and the methodologies that respectable SEO companies should use to help their clients achieve their goals is similarly certain.

One aspect of search engine marketing that often goes overlooked by even the most ethical search engine optimization companies is the usage of Video marketing or Video SEO as part of their clients' strategy.

Why is Video SEO Important?

Statistically, attention span statistics found that around 17 percent of internet users with scour an article or webpage full of text for an average of 4 seconds. But when the same people landed on a video regarding the same subject, they were willing to spend 2.7 minutes watching that video.

With that statistic in mind, it's no surprise that Dr. JamesMcQuivey of Forrester Research says that if a picture is worth a thousand words, a one-minute video contains 1.8 million words.

Over the years, the SEO industry has seen an influx of videos ranking highly in the organic search results. This is referred to as “blended search results," where Google produces multiple types of results for search queries on the search engine results page alongside the normal paid and organic listings. The blended results might include images, news, and of course videos.

video seo

Aside from the great visibility and traffic potential that videos can acquire from the search results, another reason to SEO your videos is the brand personalization that you can establish with viewers. You can easily give your company a “face" that establishes a higher level of credibility and trust, which should lead to higher rates of conversion.

So how do you get your video to rank high on the search engine results page?

Video Optimization Elements

What some companies don't know about video marketing is much like their websites, videos can be optimized for the organic search results.

Google and other search engine still scour the Internet's popular video sites such as YouTube, DailyMotion, Vimeo, etc., for video content. To properly optimize your video for organic search, there are several elements that need to be keyword optimized including:

  • The actual video file name
  • The title of the video
  • The video description fields
  • The video transcript files
  • The tags associated with the video

optimize videos for seo

A video sitemap is also a necessity for any video SEO strategy. Video materials that are mapped well are more visible to search engine spiders compared to those that don't have a sitemap.

The sitemap will tell Google about all the pertinent meta data (that you've already keyword optimized) regarding the video. Google has a sitemap generator that will produce your video sitemap that you can submit to your webmaster tools. Video sharing sites such as Youtube and Vimeo also offer sitemap tools for users.

Video SEO has a huge potential as a content marketing strategy for companies online. If your company hasn't yet added video to your ongoing SEO strategy, you're missing out on a huge opportunity.

 

About the Author

This video SEO article was contributed by organic SEO consultant Chris J. Everett of Captivate Search Marketing, an Internet marketing firm serving Atlanta, GA and Jacksonville, FL. To learn more about Captivate Search Marketing or Chris' services, Connect with Chris on Google+.

 

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