Blog items tagged with "technical-seo"
Tags: tracking , social media , backlinks , link building , cro , html , content marketing , content , sitemaps , seo strategy , technical seo , seo
While there are several ways to increase a website's search engine exposure, few SEO programs yield consistent and sustainable results. This is often because the focus of the program is too narrow (i.e. comprised of only on-site SEO or only link building,) or the SEO program is aimless and overreaching (i.e. expecting to rank #1 for a very competitive keyword like “luxury cruises.”)
The best SEO programs are data-driven and cohesive in that they target attainable keywords and leverage a combination of web marketing and branding strategies. In addition to basic on-site SEO implementations, a comprehensive program would include strategies involving: social media marketing and advertising, content development, public relations and guest blogging, link building, and conversion rate optimization (CRO).
What Defines a Solid SEO Program
Good SEO programs go far beyond optimizing pages for keyword relevancy. In fact, a solid SEO program is more comprehensive in that it includes a number of elements.
- Optimizing Pages - Includes directly modifying or providing suggestions for new page titles, Meta descriptions, page copy, and other SEO-related components of a page.
- Technical SEO - Focuses on coding the site for fluid crawling and indexing; website optimization for faster load speeds; URL naming, rewrites, and 301 redirects; usage of HTML/XML sitemaps and internal linking; image optimization; Schema markup when applicable.
- Content Marketing - Developing a content strategy and working with clients to produce new optimized pages, blog posts/articles, press releases, and other forms of content that can be optimized for SEO and shared/distributed across many platforms, particularly social media.
- Link Building - Generating link popularity using ethical, natural link building strategies. This takes a very mindful approach that should first include a thorough backlink SEO audit before starting.
- Conversion Rate Optimization - Directly implementing or providing suggestions for conversion funneling, calls-to-action, and helping improve the website's traffic potential to generate leads.
- Social media - Providing services in social media management, marketing consulting, and advertising (to boost and publicize optimized content for greater SEO potential.)
- Reporting and tracking - Define specific metrics and variable (i.e. keyword rankings, monthly traffic, conversions, etc.)
Blended SEO Is Winning SEO
There are a number of benefits to leveraging a cohesive SEO strategy that blends social media, content marketing, and SEO.
- The potential to generate highly-targeted inbound traffic to All-Travel.com directly from social platforms.
- Pages that earn social signals (i.e. Likes, Tweets, Pins, +1's, etc.) have significantly higher ranking potential for SEO (and links from those pages have greater SEO value to other pages of the website.)
- Creating and publishing content on a regular basis helps accelerate the crawling and indexing rate of the website (bonus for SEO).
- Quality content can earn links naturally, in addition influencing domain authority and other SEO-related performance metrics.
- Leverage SEO-friendly web design services and ensure your site is well-optimized for search.
- Bolster online brand building efforts.
An overwhelming number of SEO providers will focus their services on generating traffic to your website. But if that traffic does not translate to conversions, then what's the point? And how relevant or meaningful is that traffic?
Embracing the new form of SEO is ultimately the best way to build a prominent web presence and sustainable search engine rankings that yields meaningful results.
Tags: seo , spam , link building , social media , content , technical seo , usability , cro , conversions
In today's digital marketplace, there are thousands of SEO companies on the Web. Although each entity will claim to be adept in providing SEO services, only few are truly capable at generating substantial results and sufficient ROI.
In essence, the quality spectrum of SEO companies is incredibly vast. The majority of firms fall on the lower end of that spectrum, and as a result, interested businesses need to be careful who they invest their marketing dollar in.
There are some clear indictors that red-flag these spammy SEO companies. In this article, we'll highlight five warning signs that you should look for when seeking a credible SEO services provider.
Prides Link Building Service on Numbers (and Not Relevancy Nor Authority)
Many SEO companies advertise link build services in numbers. "We'll build 1,000 links to your website in the first month!" Now does that really seem natural through the eyes of Google?
Crap like that will only hurt your site's SEO potential. Links need to be built strategically and meticulously over time, using relevant and authoritative link sources. Additionally, link building must respect using a diverse and natural blend of anchor text. Unfortunately, only some SEO firms grasp this concept.
Preaches That "Content is King"
In the SEO profession, "content is king" is an overused statement that underlined keyword-rich page copy as the essence to higher search rankings. The fact is content was king when SEO starting gaining momentum. But over the last five years or so, that old adage has evolved.
In today's SEO era, traffic is the new king of search. You can spend countless hours creating content all day, but if it's failing to drive traffic to your website, content is meaningless. That's not say content has no purpose, but rather the context of using content has changed. The forms of content you produce (e.g. engaging videos, podcasts, and infographics) and where you promote that content (social media sites and high-traffic blogs) is what truly results in quality traffic.
Fails to Include Social Media in the Overall Strategy
SEO companies that still consider social media and SEO as mutually exclusive strategies are destined for failure. Social media is beginning to have an immense influence on search rankings, and without a socially-integrated SEO strategy, any decent keyword rankings will be short-lived.
Strong SEO companies will always factor-in Google+, and in most cases Twitter and Facebook. Although there's plenty more options depending on the client (e.g. Pinterest, LinkedIn, etc.,) the latter three are essential for SEO.
Neglects Website Usability
It's more than common for SEO companies to only focus on driving traffic without having any care or consideration toward usability and driving conversions. Without a solid website that promotes conversions, traffic potential is far from being fully realized.
Solid SEO firms will have a hand in their client's CRO (Conversion Rate Optimization) strategy. This includes fine-tuning the usability of the website, testing different calls-to-action, and setting-up various conversion goals. These types of SEO companies truly respect their clients' investment and overall success, and are role models for future of SEO.
Doesn't Address Technical SEO Issues
Another common situation is an SEO firm that has no clue what technical SEO means. This is the nuts and bolts of website optimization and ensuring a website is in prime SEO condition for crawling and indexing.
Some of the top SEO companies will place a high degree of emphasis on technical SEO elements, such as:
- making proper use proper mark-up language
- fixing broken links or mishandled redirects
- correcting issues of duplicate content
- minimizing HTML coding errors and warnings
- building and integrating complete HTML (and XML) sitemaps
Do you have any questions? We probably have the answers. Contact our SEO experts if you'd like to learn more.
About the Author
Tyler Tafelsky is the Internet marketing manager here at OIC Group, Inc. In addition to spearheading most of the SEO campaigns here at OIC, he also develops programs for Click Centric SEO, one of the top-ranked ecommerce SEO companies. You can follow with Tyler on Twitter to stay connected with his work.