Blog items tagged with "social-media"
Tags: content strategy , web development , mobile web design , mobile , web design , usability , sitemaps , robots.txt , keywords , content , social media , links , backlinks , seo , competitive analysis
What’s the reason my competitor ranks high on Google than me? What’s missing in my SEO efforts?
These are few questions that linger when ranking high in organic SERPs is important for the health of your company.
In this post, we will provide you tips that will give you head start to find the answers to all these questions via a list of criteria that are vital when carrying out competitive SEO analysis. It’s the best approach for fresh, industry-specific, new strategies to boost your organic search rankings. You can also apply this criteria for development of your website to build a really strong foundation even before it is launched.
Now let’s have a close look at important competitive analysis SEO criteria:
Web Page Layout and Site Structure
Since Google released its page layout algorithm, it has affected four percent of search queries, and many websites now place high importance on page layout for SEO. For example, websites with good SERP position tend to have few above-the-fold ads. High ranked websites also use CSS grid systems and responsive design to enrich their user experience on the website on mobile devices.
Website structure is not limited to visual layout, but vital factors such as navigational structure, URL structure and internal linking structure. So list out all these page criteria and then compare your website to your competitor’s to find more on how well you’re doing.
Google gives higher ranking to websites that ensure rich user experience. If your competitor’s website has elements of usability that may affect their search rankings, this can be a good way to benchmark your website and somehow improve upon it.
You need to consider the following aspects of usability:
- Cross browser compatibility
- Page load time
- Custom 404 pages
- URL structure
- Broken links
- Trust elements on the site
- Call-to-action characteristics
- User-friendly navigation
Realizing some of these elements are missing your website can offer great opportunities for SEO. This may be as simple as fixing a few broken links, or more substantial, such as investing in mobile website design services in Peoria.
Test the Technology Used to Build the Website
Learn more about the CMS used or the web development platform your competitor’s website are built with. Many website platforms do a great job of optimizing most on-page SEO factors. Other technical elements, like hosting server, also have good effect on SEO to a certain extent. If website hosting server is unreliable, then user site experience is affected thus affecting overall Google SERP ranking as well.
Also, when web servers have quick access to a robust cloud infrastructure, website speed is increased, which also boosts SERP. Although this area of SEO is important, it's also highly-technical and requires proper training and expertise to execute effectively.
Check for Robots.Txt File and XML Sitemap
Check if your competitor has a robot.txt file and XML sitemap on their website. If there’s no sitemap this way you can have a close look at the robots.txt file. A well organized website will list their sitemap(s) in their robot.txt file as well.
These SEO elements help in efficient and fast indexing of a site. Though websites can be indexed even without them due to improved algorithms, but it’s best to provide information to the search engine bots. These elements are especially vital when doing SEO for ecommerce companies.
Check how frequently and consistently keywords are used on your competitor’s site compared to your own. Are their target keywords placed on main on-page elements, such as title, headers, description, and image alt attributes. The keyword density tool from SEO Book is a nice resource for this part of the competitive analysis.
Backlink and Traffic Analysis
Your competitors may be building links at many places. So discovering niche sites from your competitor’s back linking profile can be helpful, as this can help you get higher search rankings. An advanced competitor’s review will show you list of authoritative links that point to your site. Our SEO team prefers Majestic as the go-to tool for backlinks analysis. This is a huge aspect of analyzing competitors, and it's a good way to determine who the best plastic surgery SEO companies are.
There are many content based criteria that can help compare websites; the keyword density, the length of the content, grammar and language, images and videos, navigation, headings, whether the blog is associated with websites and how often it is updated, presence of promotional offers and social media connections.
Check number of ads displayed on the site, and also compare text-to-html ratio of their content as well. Also analyze the structure of the content used in metal descriptions and meta titles throughout the site. These are still vital aspects of today's SEO best practices.
Check keyword your competitor’s website ranks for. Research the:
- Volume of searches for the keywords.
- Top ranking keywords.
- Number of short-tail and long-tail keywords.
- SERP position for sets of ranking keywords.
- Number of location-specific keywords.
- Ad positioning on major search engines for top-ranking keywords.
Measure Social Media Reach
This is an important criteria that will provide you deeper insight into why your competition ranks higher than you in SERPs. Social signals contribute to any website ranking, especially when it comes to Google+ and Google local 3-pack SEO So check social media sites of your competition, their number of followers/fans, their level of engagement and number of times they interact with their followers.
These are the main criteria that you need to consider for competitive SEO analysis of your website. Once you get hold of comparative study data, determine all factors that are missing or can be improved, and then start implementing changes based on what might have most impact. This can lay a strong foundation for building a long-lasting and fantastic website structure.
Tags: tracking , social media , backlinks , link building , cro , html , content marketing , content , sitemaps , seo strategy , technical seo , seo
While there are several ways to increase a website's search engine exposure, few SEO programs yield consistent and sustainable results. This is often because the focus of the program is too narrow (i.e. comprised of only on-site SEO or only link building,) or the SEO program is aimless and overreaching (i.e. expecting to rank #1 for a very competitive keyword like “luxury cruises.”)
The best SEO programs are data-driven and cohesive in that they target attainable keywords and leverage a combination of web marketing and branding strategies. In addition to basic on-site SEO implementations, a comprehensive program would include strategies involving: social media marketing and advertising, content development, public relations and guest blogging, link building, and conversion rate optimization (CRO).
What Defines a Solid SEO Program
Good SEO programs go far beyond optimizing pages for keyword relevancy. In fact, a solid SEO program is more comprehensive in that it includes a number of elements.
- Optimizing Pages - Includes directly modifying or providing suggestions for new page titles, Meta descriptions, page copy, and other SEO-related components of a page.
- Technical SEO - Focuses on coding the site for fluid crawling and indexing; website optimization for faster load speeds; URL naming, rewrites, and 301 redirects; usage of HTML/XML sitemaps and internal linking; image optimization; Schema markup when applicable.
- Content Marketing - Developing a content strategy and working with clients to produce new optimized pages, blog posts/articles, press releases, and other forms of content that can be optimized for SEO and shared/distributed across many platforms, particularly social media.
- Link Building - Generating link popularity using ethical, natural link building strategies. This takes a very mindful approach that should first include a thorough backlink SEO audit before starting.
- Conversion Rate Optimization - Directly implementing or providing suggestions for conversion funneling, calls-to-action, and helping improve the website's traffic potential to generate leads.
- Social media - Providing services in social media management, marketing consulting, and advertising (to boost and publicize optimized content for greater SEO potential.)
- Reporting and tracking - Define specific metrics and variable (i.e. keyword rankings, monthly traffic, conversions, etc.)
Blended SEO Is Winning SEO
There are a number of benefits to leveraging a cohesive SEO strategy that blends social media, content marketing, and SEO.
- The potential to generate highly-targeted inbound traffic to All-Travel.com directly from social platforms.
- Pages that earn social signals (i.e. Likes, Tweets, Pins, +1's, etc.) have significantly higher ranking potential for SEO (and links from those pages have greater SEO value to other pages of the website.)
- Creating and publishing content on a regular basis helps accelerate the crawling and indexing rate of the website (bonus for SEO).
- Quality content can earn links naturally, in addition influencing domain authority and other SEO-related performance metrics.
- Leverage SEO-friendly web design services and ensure your site is well-optimized for search.
- Bolster online brand building efforts.
An overwhelming number of SEO providers will focus their services on generating traffic to your website. But if that traffic does not translate to conversions, then what's the point? And how relevant or meaningful is that traffic?
Embracing the new form of SEO is ultimately the best way to build a prominent web presence and sustainable search engine rankings that yields meaningful results.
Tags: seo , google , social media , social signals , influencers , content marketing , content strategy
Although Google continues to tighten-up rankings algorithm as it rolls-out the latest Penguin 3.0 update, the grand scheme of SEO has never been more predictable. For smart SEO's, it is now easier than ever to understand and gauge exactly what it takes to get a website ranked at the top.
Here at OIC Group, we've been on the forefront of SEO best practices for the last few years. Our methodology and resources have adapted significantly over that time, and righteously so, as the success stories we're helping clients create have been as plentiful as ever.
If you're going into 2015 with SEO as a means to drive traffic to your website, then this article is for you. Below we share some powerful SEO insights that can help you actualize a successful strategy for the new year.
Become an Authority: Carve a Niche Within a Niche
There are a couple ways you can view this. If you run a local business, you'll want to strive toward being the local authority for the products and services that you have to offer. If the local market is a little saturated or presents some tough competition, perhaps focus on one or two specific products/services as the core of your company. For instance, if you offer well water services, maybe you should make well drilling the primary core of your business.
If you're business targets a wider market (and thus contends with many other related businesses,) then you need to carve a very fine niche. For example, a few months ago OIC Group created a niche SEO company targeting surgeons (www.OptimizedSurgeons.com). Some might think that a company that provides SEO services specifically for surgeons is pretty darn niche. However, we have gotten even more targeted and carved a niche within a niche. That is, we focus our business model and its resources on providing SEO services for surgeons who provide breast augmentation, implants, and other related cosmetic surgeries?
This approach enables us to provide premium quality SEO programs that deliver outstanding results. Further, we can attract breast surgeon prospects with highly-targeted Facebook ads. In essence, we can target surgery professionals with specific credentials and affiliations, and serve them ads that say "Could You Handle 3-5 Breast Implant Patients per Month?" Carving a niche within a niche is a win-win for SEO and Internet marketing.
Develop a Content Strategy: Be a Problem Solver, Solution Provider, Educator, and/or Inspiration
A couple years ago, developing a content strategy would go hand-in-hand with SEO and keyword targets. For instance, if we were targeting a keyword like "computer repair shop," then we might create content around topics like "5 Questions to Ask a Computer Repair Shop Before Hiring Them." These keyword-focused articles would help to establish greater keyword relevancy.
While the latter approach does still work, the focus should go beyond just keywords. Instead, focus on creating content that offers value and meaning to your target audience. The objective is induce reactions like "hmmmm, interesting" and "ah ha!" These reactions are what build faith and credibility in your business while prompting your audience to like, share, tweet, +1, or pin your content (attributing it with social signals - a growing factor in Google's search engine algorithm.)
Step-up Your Social Presence
Social media is emerging more and more in the SEO scene, as social signals (Likes, +1's, Shares, Pins, Tweets, and Re-Tweets) serve as a sound mechanism for Google to valuate legit content. Social signals are becoming increasingly vital for SEO, and many smart businesses are developing and expanding their social presence.
The underlying challenge for most SEO's and web marketers is accumulating a sufficient number of followers to engage a sufficient level of interaction (to naturally earn social signals.) Facebook and Twitter both offer advertising solutions which provide a means to earn greater exposure and more followers. But doing it naturally is tough. Regardless, some level of investment (whether it be money, time, or effort in actualizing a viral-driven content strategy) will be required.
To become more popular naturally, we suggest making a list of some of the top influencers in your market. You can leverage influencers to help spread awareness of your content, or perhaps see if they're interested in a guest blogging relationship. This in itself is not easy, so go embrace this idea with a what's in it for them mentality.
For more specific and actionable insights for your 2015 SEO strategy, contact us to inquire about a free, no-obligation audit of your website.
Tags: seo , ppc , local seo , web marketing , web presence , internet marketing , social media
OIC Group, Inc. has recently raised the curtains on a new website project. The new project is dedicated to providing highly-specialized organic SEO for plastic surgeons and related medical practitioners.
The website is www.OptimizedSurgeons.com, and the purpose is to develop a well-optimized website that caters to the SEO needs of plastic surgeons. The new project runs parallel to OIC's efforts in building an authoritative network of blogs and websites geared for link generation - many of which are related to health, medical, surgical topics.
In short, Optimized Surgeons is a unique brand that's focal to providing search marketing and SEO for surgeons. Not only is the market vast for quality SEO services, but the opportunities available for surgeons are plentiful.
Practice Focused SEO for Surgeons
Many individuals are using Google and other search engines to find surgeons for breast augmentation, rhinoplasty, cardiovascular surgery, and so on. In other words, no longer are individuals searching Google for "Grand Rapids surgeon," but they're getting more specific by searching long-tails like "breast augmentation surgeons in Michigan".
This presents a valuable opportunity for surgeons to capitalize on SEO. A surgeon who can rank at the top of the search results for their surgical specialty and geographic area can define his or her practice as the authority.
For instance, breast surgery is a common category that only select surgeons offer. If a surgeon in Grand Rapids chooses to invest in an SEO program with Optimized Surgeons, they can attain top keyword rankings for many different keywords that reflect their offering, like "breast implants Grand Rapids" or "breast augmentation Grand Rapids, MI".
As a result, this particular surgeon in Grand Rapids can acquire many valuable leads and potential new patients. This begs the question to any medical professional: what value to does SEO and web marketing have to my practice?
If a new patient yields over $4k for your practice, then a $750/month SEO program would be an obvious marketing investment. But beyond the rankings achieved from organic SEO, Optimized Surgeons can help clients realize much more with their marketing investment.
Building More Than Just Rankings, Optimized Surgeons Builds Brands
Through the use of other web marketing channels like social media and Pay Per Click (PPC) advertising, Optimized Surgeons can also be considered a digital branding firm. Together, these elements not help to supplement plastic surgeon SEO programs, but they help define the local online brand for their client's surgical practice. The value gained from such comprehensive programs help build the reputation and credibility of one's surgical practice for years.
Tags: web presence management , organic search , web presence , social media , content marketing , seo
Have you heard the new buzzword web presence management? It is getting tossed around like frisbee and it's becoming quite the bee's knees in the web marketing arena. And for good reason.
If you're savvy with Internet marketing, then you'll love the idea of web presence management. In a nutshell, web presence management is a more holistic way to look at a company's image on the web. The concept couples digital brand building and marketing into one cohesive approach. But what exactly is the "approach" to web presence management?
Well, it's different for each company. To effectively manage a company's web presence, it's best to first look at the various touchpoints, or online marketing and advertising channels a brand is engaged in. After defining these touchpoints, a company can then focus on optimizing and creating synergy through each channel by managing the brand's entire web presence as a whole.
How exactly do you do that?
Below we provide a very basic framework of how you can shift your mindset from doing Internet marketing to optimizing and managing your brand's web presence.
Look at the Relationship Between SEO, Social Media, & Content Marketing
Really smart Internet marketers are well aware of the commonalities and correlations between SEO, social media, and content marketing. Because each of these pillars helps to support one another, it's best NOT to view them as mutually exclusive.
Sure, you need to focus on each component individually (at times) like:
- SEO - optimizing your website, producing keyword relevant content, and generating links
- Social Media - establishing a presence on relevant social networks, sharing content, and growing your audience
- Content Marketing - producing relevant and valuable content and marketing it toward your target audience
However, when you view these components through the scope of web presence management, you can start to create cohesive strategies that bring positive impact to SEO, social media, and content marketing as one unit.
Let's pretend we're managing the web presence of an online business that makes and sells kale chips (baked kale snacks, if you will.)
Starting with the most basic, SEO, we'll want to ensure our website performs optimally (both technically for search engines and for user experience.) Additionally, we'll want to ensure our website is keyword relevant on terms related to "kale chips." The link generation, which is the tricky part, can be done manually (which we'd then call "link building,") but we can also generate links by earning them.
This is where the social media and content marketing comes into picture.
Leveraging Brilliant Content & Social Media to Earn Authority for SEO
Producing brilliant, viral-worthy content doesn't happen in one swoop. The best content that goes viral is not only well researched, but takes time to produce. For our kale chips brand, we want to create a video - something that will really resonate with our audience, grab their attention, and compel them to share the video with their friends.
Fast forward a few weeks ahead: our creative team put together a hilarious video about kale chips. Not only is video very funny, but it puts our kale chips in the spotlight as a new healthy snack. Thing of this video as the fuel that will ignite our brand's web presence.
After writing a little teaser copy and publishing the video on our site's blog, it's time to let it rip. We share the video on our social media accounts (and we have invest some money in Facebook and Twitter advertising just to give a little boost.)
Within a few days, the video has earned thousands of Likes, Shares, +1's, Tweets, Re-Tweets, and so on. The fire has ignited and we now have 1,420 new followers on Facebook, and several hundred new people added us in their circles. Beautiful.
Even better are the links we earned from all the health-nut bloggers who published write-ups about our kale chips after discovering our video and brand. Boom! Our keyword rankings for "kale chips" jumped from #76 in Google to #9.
Now are you seeing how the holistic approach of web presence management makes sense?
Never Stop Exploring
As the slogan for uber-authoritative brand The North Face "Never Stop Exploring," you need to keep this top of mind for any and all forms of Internet marketing. For our kale chips brand, our creative team is working with graphic artists to create an infographic that compares "Kale Chips vs. Potato Chips" - another humorous content marketing ploy that generate more social signals and followers, as well as links for SEO.
So, my friend, with relentless creativity, the right content production resources, and web presence, what's stopping you from becoming the authority figure in your niche? And with the latter resources, who needs to build links for SEO?
With creative a team that embraces "web presence management", the possibilities are endless.
Tags: yelp , review generation , social media , google+ , reviews , local seo , seo
One of the most challenging and perplexing aspects of local SEO is review generation. Whether on Yelp, Google+, Foursquare, or Facebook, there's no question that reviews impact the authority and SEO-potential of your business.
However, earning positive reviews (and many of them) is no easy endeavor. In this brief post, we'll share some tips to help you generate reviews and ignite your local SEO strategy.
Evaluate Existing Reviews
Before you try to generate new reviews, take some time evaluate the nature of any existing reviews your business has throughout the web. Most websites and social platforms enable you to respond to reviews. A respectful response is vital to mitigate the negative nature of bad reviews. Additionally, you can leverage feedback from existing reviews to polish-up your operations or generate new marketing ideas.
Develop an In-store Incentive Program
If most of your customers are visiting your store's location, developing a post-purchase incentive program is great way to generate positive reviews. One great idea is invest in special business cards that are designed specifically to direct people to your company's social profiles or directory listings. Encourage them to leave a positive review, and in return, you can offer them something for their kindness.
Leverage Your Lists
If you've been building lists of your customers (e.g. an email list) you leverage these contacts to prompt review generation. Equally as effective as your lists is social media. For instance, if you have a 1,000 Facebook page likes, try sharing a post that directs users to your Google+ Local page asking them to leave a review. You can even get creative and pitch a prize like the best review will receive 50% off their next purchase.
Ask and You Shall Receive (In Most Cases)
One of the most legitimate ways to earn reviews for better SEO is to ask your customers how they feel about the experience they had with your company. Most customers will be honest in their response and will appreciate your respect for their satisfaction.
This approach for review generation is most effective when you ask customers and clients whom you know are happy with your products or services. These people are almost like friends (and maybe their are,) so don't be bashful to ask for their help.
These are just a few simple ideas to help you jump-start your online reputation. Review generation is imperative for local SEO, however many businesses fail to execute on these simple ideas.
Do you have any creative ideas to share? Please let us know in the comments section below!
Tags: 2014 , off-page seo , social media , on-page seo , directories , local seo , seo
Whether your business is in food services, professional services, or retail, the Peoria area is competitive in many Google search markets. To ignite your local SEO strategy and turn your business into an online authority figure, it's critical that you use the right SEO resources.
In this article, I share several local SEO resources that will empower your Peoria SEO strategy in 2014. You'll learn many of the great tools that we use here at OIC Group to provide results-oriented SEO in Peoria, IL.
Local SEO Resources for On-Page Optimization
Schema markup enables you to better communicate what your website is all about to search engines. Because Google crawlers can only interpret the content of your website to a limited extent, Schema offers definitive markup that tells Google crawlers precisely what a piece of content is about.
Although it's a bit code-heavy for the average marketer or business owner, Schema.org explains how it works in fairly simple terms. Gather your webmaster or search marketing team and hold a schema learning session. It will definitely empower your business's local rankings.
Whether for copywriting or content marketing, Copyblogger.com offers a wealth of resources for on-page SEO. Blogging and producing content is becoming more and more valuable for SEO. Content marketing is also the fuel that fires a strong social media marketing campaign (an element that's starting to correlate to greater credibility, authority and higher rankings.)
In addition to Copyblogger's article and posts on subject matter around blogging and content marketing, also be sure to check out their SEO Copywriting eBook. In this eBook, you can learn the best practices of SEO copywriting and optimizing your Peoria website.
How to do Local SEO Guide
The last big on-page SEO resource worth diving into is the How to do Local SEO in About 5 Minutes or So article written by local SEO king, Andrew Shotland. In this gem, Andrew explains just about everything you need to know about local website optimization, as well as what your site needs to thrive (both on-site and off) for local SEO success.
Local SEO Resources for Off-Page Optimization
Most local SEO professionals will agree that getting a business listed on the major local directories is very important. A great resource to find new local directory listings for your business is GetListed.org. Powered by the true SEO-authority, Moz.com, GetListed.org is one of the most a prized resource for SEO enthusiasts and common marketers alike. Just plug-in your business and discover a wide spectrum of opportunities for local SEO.
Similar to GetListed.org, Yext.com offers a free tool that will enlighten you about your business's presence on local directories (or lack thereof.) Perhaps most valuable aspect about the Yext's free tool is that is shows you how your company's information appears on each directory. Because the accuracy of your business listings is critical for local SEO, these insights are invaluable.
You can also opt for the paid version of Yext, which makes your Peoria SEO efforts even more efficient. Because Yext has affiliations with most local directories, you can add a listing to (or correct listing information) on all of the directories (like 30ish) in the entire network with one simple swoop. It's a wickedly-powerful tool and it's something that we use here at OIC Group for our local SEO services.
Getting links is incredibly important to put the icing on your SEO cake. Although directories offer a link, most of them are "NoFollow" links and thus do not pass along much link juice for SEO. One of the best ways to spawn link building opportunities is to build relationships with other webmasters and blog/site owners.
Search MyBlogGuest.com for relevant blogs and sites that you feel you could contribute a blog post to. In most guest blogging relationships, the owner will allow you to include a link or two back to your websites. The trick is be creative and empathetic. That is, what type of post would be relevant to your link, but still something valuable to the blog and its host.
Other Places to Get Links
Guest blogging, although powerful, is time consuming. Diversify your site's backlink portfolio by leveraging these additional resources to get links
- Peoria Chamber of Commerce
- Peoria area newspaper websites
- Relevant partners or vendors
- Other local business groups in the Peoria Area
- Friends with websites
The Last Word
Your local SEO strategy should also be very adaptive. Google and other search engines are constantly changing how they rank websites and display local search listings. Like I hinted at above, social media is a bid deal that will help glue your SEO and content marketing efforts together.
Spend some time building an active presence on Facebook, Google+, and LinkedIn. You may also want to consider Twitter and Pinterest if it's relevant. You're social endeavors might seem a bit aimless at first (especially if your business lacks a lot of followers,) but an active presence alone will help your SEO in Peoria.
About the Author
Tyler Tafelsky is the SEO & Internet marketing director at OIC Group, Inc. Tyler is well-versed in various aspects of local and enterprise-level SEO, link building, social media and content marketing. Feel free to email Tyler directly at Tyler @ oicgroup.net or connect with him on Twitter or Google+. You can also visit TCTopofMind.com to see his Traverse City SEO company.
Tags: ecommerce seo , click centric seo , social media , conversions , link building , seo , ecommerce
Are you trying to sell products online? Do you have an ecommerce site that needs more traffic?
In the OIC Group family tree, we have specific branch that can help. Our ecommerce SEO company, Click Centric SEO, was spawned to help online stores increase their organic search visibility. Click Centric SEO provides completely-custom and individually-tailored ecommerce SEO programs for all types of online stores.
Get a Free Ecommerce SEO Assessment
What many online business owners appreciate with Click Centric SEO is how we provide free, no-risk ecommerce SEO assessments for prospective clients. Before making any financial investment with our ecommerce SEO company, you can receive a thorough SEO review and technical analysis of your online store. One of our experts will walk you and your ecommerce team through the information and point out strengths, weaknesses, and opportunities to:
- establish keyword relevancy by optimizing site content and internal linking.
- promote greater conversion potential for visiting traffic.
- structure your online store to be more user-friendly and intuitive.
- improve your overall search engine visibility.
- technically enhance your website for more efficient search engine crawling and indexing.
To get started and earn your free ecommerce SEO assessment, contact Click Centric SEO.
Start Selling More Products Online with Our Ecommerce SEO Company
Our ecommerce SEO company has a track record for success helping online stores sell more products online. Spanning from TV retailers to custom tank top providers, Click Centric SEO has helped numerous companies experience success in the online marketplace.
Beyond just ecommerce SEO services, Click Centric SEO also specializes in many other aspects of digital marketing and brand building. Such specialties include: social media marketing and optimization, Pay Per Click (PPC) advertising and SEM, content marketing, and email marketing. Click Centric SEO is also capable of putting together unique ecommerce SEO program, such as link building campaigns or website optimization programs.
Whatever your e-retail goals may be, the experts at Click Centric SEO and OIC Group work together to help you sell products online and achieve success.
Tags: seo , spam , link building , social media , content , technical seo , usability , cro , conversions
In today's digital marketplace, there are thousands of SEO companies on the Web. Although each entity will claim to be adept in providing SEO services, only few are truly capable at generating substantial results and sufficient ROI.
In essence, the quality spectrum of SEO companies is incredibly vast. The majority of firms fall on the lower end of that spectrum, and as a result, interested businesses need to be careful who they invest their marketing dollar in.
There are some clear indictors that red-flag these spammy SEO companies. In this article, we'll highlight five warning signs that you should look for when seeking a credible SEO services provider.
Prides Link Building Service on Numbers (and Not Relevancy Nor Authority)
Many SEO companies advertise link build services in numbers. "We'll build 1,000 links to your website in the first month!" Now does that really seem natural through the eyes of Google?
Crap like that will only hurt your site's SEO potential. Links need to be built strategically and meticulously over time, using relevant and authoritative link sources. Additionally, link building must respect using a diverse and natural blend of anchor text. Unfortunately, only some SEO firms grasp this concept.
Preaches That "Content is King"
In the SEO profession, "content is king" is an overused statement that underlined keyword-rich page copy as the essence to higher search rankings. The fact is content was king when SEO starting gaining momentum. But over the last five years or so, that old adage has evolved.
In today's SEO era, traffic is the new king of search. You can spend countless hours creating content all day, but if it's failing to drive traffic to your website, content is meaningless. That's not say content has no purpose, but rather the context of using content has changed. The forms of content you produce (e.g. engaging videos, podcasts, and infographics) and where you promote that content (social media sites and high-traffic blogs) is what truly results in quality traffic.
Fails to Include Social Media in the Overall Strategy
SEO companies that still consider social media and SEO as mutually exclusive strategies are destined for failure. Social media is beginning to have an immense influence on search rankings, and without a socially-integrated SEO strategy, any decent keyword rankings will be short-lived.
Strong SEO companies will always factor-in Google+, and in most cases Twitter and Facebook. Although there's plenty more options depending on the client (e.g. Pinterest, LinkedIn, etc.,) the latter three are essential for SEO.
Neglects Website Usability
It's more than common for SEO companies to only focus on driving traffic without having any care or consideration toward usability and driving conversions. Without a solid website that promotes conversions, traffic potential is far from being fully realized.
Solid SEO firms will have a hand in their client's CRO (Conversion Rate Optimization) strategy. This includes fine-tuning the usability of the website, testing different calls-to-action, and setting-up various conversion goals. These types of SEO companies truly respect their clients' investment and overall success, and are role models for future of SEO.
Doesn't Address Technical SEO Issues
Another common situation is an SEO firm that has no clue what technical SEO means. This is the nuts and bolts of website optimization and ensuring a website is in prime SEO condition for crawling and indexing.
Some of the top SEO companies will place a high degree of emphasis on technical SEO elements, such as:
- making proper use proper mark-up language
- fixing broken links or mishandled redirects
- correcting issues of duplicate content
- minimizing HTML coding errors and warnings
- building and integrating complete HTML (and XML) sitemaps
Do you have any questions? We probably have the answers. Contact our SEO experts if you'd like to learn more.
About the Author
Tyler Tafelsky is the Internet marketing manager here at OIC Group, Inc. In addition to spearheading most of the SEO campaigns here at OIC, he also develops programs for Click Centric SEO, one of the top-ranked ecommerce SEO companies. You can follow with Tyler on Twitter to stay connected with his work.
Tags: cro , off-page seo , audits , links , social media , on-page seo , backlinks , seo
SEO audits can reveal a wealth of information regarding a website's SEO potential and current standing in the results.
In many cases that call for SEO auditing, website owners invest in SEO services, however fail to see desirable rankings and ROI. In other situations, insights are needed to advance an SEO campaign, or simply do a check-up on how things are progressing.
Regardless of the core reason or purpose, the SEO audit process should reveal certain data and information that provides actionable insights. Below we highlight what you should expect from a professional SEO audit.
Because there are numerous factors that are taken into consideration, such factors are typically best organized as on-page SEO and off-page SEO factors.
Auditing On-Page SEO Factors
Although performing on-page SEO functions are both cumbersome and critical for success, on-page variables only account for about 30% of Google's ranking algorithm.
When conducting on-page SEO audits, the following elements should be taken into consideration.
- Keyword usage - Having a proper balance of keyword inclusion is important to establish relevancy. It's crucial to understand that overly keyword dense content can actually be at risk of penalization, whereas in most cases, not enough keyword relevancy is established in the proper places.
- Technical SEO - This includes a wide range of elements, such as: HTML coding structure of pages; site health and prevalence of warnings and errors; proper use of a HTML and XML sitemaps; site load speed; use of internal linking.
- Website structure, navigation, & usability - It's critical to assess how a website is structured, not only for SEO, but also Conversion Rate Optimization (CRO). In short, search traffic is useless if it's not converting.
Auditing Off-Page SEO Factors
Off-page factors carry the greatest weight in determining keyword search rankings. For this reason, a successful SEO program will should place ongoing emphasis on the following components.
- Integrating Google Analytics and Google Webmaster Tools - Although integrating these tools may not directly impact SEO, they are critical to conduct SEO analyses and measure success. Any good SEO auditor will request access to these programs to analyze key metrics and data. If they are not integrated, a first step is to get this done ASAP.
- Building a natural backlink portfolio - The overall number and quality a site's backlinks is perhaps the most important contributor to SEO success. Google ranks sites that have natural backlink portfolios (a natural, non-overly optimized blend of link anchor text) that stem from relevant, authoritative sources.
- Having a strong presence in social media - Social media is starting to have a massive affect on search. This mostly centers on "social signals" (e.g. Google +1's, Tweets, Facebook Likes, Shares, etc.) The more social signals a page has can equate to better rankings. So greater social authority can correlate to greater search authority as well. Although social media doesn't seem relevant to SEO, it should be included in any good SEO audit.
Although there is more that goes into a complete SEO audit, the latter outline entails the bulk of the overall process.
Here at OIC Group, we have experience providing a wide range SEO services for many business models. Spanning from ecommerce SEO audits and consulting services to local search marketing program that combine SEO and PPC, we offer a spectrum of capabilities that are individually-tailored.