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Blog items tagged with "on-page-seo"

On-page SEO Guide: Optimizing for Google Organic & Google Local

Attaining top search engine ranking in the Google organic search listings is different from that of reaching a high placement in Google's local listings (which are accompanied by the map and red pins.) Traverse City SEO

In this article, we delve in the basic SEO best practices of optimizing a website for each of these search engine listings, helping you to double your business's search engine exposure at the top of Google.

In short order, organic search optimization takes deeper on-page SEO, while ensuring your website is properly optimize to rank in the Google Local Listings is a little easier. Below we go into detail about the general on-page SEO techniques to cover both.

 

Organic Search Optimization

Optimizing a website for high rankings in Google's organic search listings involves a number of different components. The nice thing about on-page SEO for organic search optimization is that the 80/20 rule applies. In essence, there are a few things you can do to make a big difference.organic google local

An important piece of the SEO puzzle is proper keyword inclusion. In other words, you need to mention your primary keyword target in the right places on the page. These include:

  • Meta Title, or Page Title, which you will appear as your listings main headline link in the Google search results. It's SEO best practice to keep your Meta title under 70 characters
  • Meta Description, which is the summary of that page that appears in Google's search results below the main headline link. Include your keyword target here but avoid a lengthy Meta description that exceeds 155 characters
  • Headers are a great place to establish keyword relevancy on the page. Mention your keyword in a Header 1 and Header 2, but try to be creative about it
  • Page Copy below your headers is also an important place to mention your keyword targets. Shoot to include the keyword at least 2-3 times and try to have at least 200-300 words of copy for each page

This is just the tip of the iceberg when it comes to on-page organic SEO techniques. Other concepts and strategies worth researching are strategic internal links, HTML and XML sitemaps, Schema, optimized images, and website optimization or technical SEO. This often combines aspects of SEO, web design and development. You can explore some of these advanced components at Top of Mind's SEO Guide.

Google Local Optimization

Google Local ListingsMaking sure that a website is well-optimized for the Google local listings (shown with the Google map) is a straightforward process.

  • First and foremost, ensure that your business's name, address, and phone number (also called "NAP" or a "citation") is mentioned accurately on all pages of the website.
  • Next, head on over to Google+, and claim and submit the verification process for your company's Google+ Local page. Also be sure to populate your the Google+ Local page as completely as possible
  • Lastly, add a link to your business' Google+ Local page on your website to seal the deal

Similar to the processes involved in organic search optimization above, there are other on-page SEO techniques that can help boost your Google local listing's ranking. Some of these techniques include, but are not limited to, creating and uploading a KML file, integrating LocalBusiness Schema markup, citation auditing, etc.)

For the first step of the Google local optimization process, it's critical that the NAP information is completely accurate and consistent across all other web properties that your business owns (i.e. Facebook page, Yellowpages profile, LinkedIn profile, Yelp page, etc.)

For advanced local SEO consulting and techniques on how to further optimize your company's web presence, contact OIC Group today.

5 SEO Resources to Empower Your Local SEO Strategy for 2014

Whether your business is in food services, professional services, or retail, the Peoria area is competitive in many Google search markets. To ignite your local SEO strategy and turn your business into an online authority figure, it's critical that you use the right SEO resources.

Local SEO Peoria IL

In this article, I share several local SEO resources that will empower your Peoria SEO strategy in 2014. You'll learn many of the great tools that we use here at OIC Group to provide results-oriented SEO in Peoria, IL

Local SEO Resources for On-Page Optimization

Schema.org

Perhaps one of the most commonly discussed resources for all forms of SEO is Schema. Visit Schema.org (particularly the local business Schemas) and absorb all that you can apply to your website.

Schema markup enables you to better communicate what your website is all about to search engines. Because Google crawlers can only interpret the content of your website to a limited extent, Schema offers definitive markup that tells Google crawlers precisely what a piece of content is about.

Although it's a bit code-heavy for the average marketer or business owner, Schema.org explains how it works in fairly simple terms. Gather your webmaster or search marketing team and hold a schema learning session. It will definitely empower your business's local rankings.

CopyBlogger.com

Whether for copywriting or content marketing, Copyblogger.com offers a wealth of resources for on-page SEO. Blogging and producing content is becoming more and more valuable for SEO. Content marketing is also the fuel that fires a strong social media marketing campaign (an element that's starting to correlate to greater credibility, authority and higher rankings.)

In addition to Copyblogger's article and posts on subject matter around blogging and content marketing, also be sure to check out their SEO Copywriting eBook. In this eBook, you can learn the best practices of SEO copywriting and optimizing your Peoria website.

How to do Local SEO Guide

The last big on-page SEO resource worth diving into is the How to do Local SEO in About 5 Minutes or So article written by local SEO king, Andrew Shotland. In this gem, Andrew explains just about everything you need to know about local website optimization, as well as what your site needs to thrive (both on-site and off) for local SEO success.

Local SEO Resources for Off-Page Optimization

GetListed.org

Most local SEO professionals will agree that getting a business listed on the major local directories is very important. A great resource to find new local directory listings for your business is GetListed.org. Powered by the true SEO-authority, Moz.com, GetListed.org is one of the most a prized resource for SEO enthusiasts and common marketers alike. Just plug-in your business and discover a wide spectrum of opportunities for local SEO.

Yext.com

Similar to GetListed.org, Yext.com offers a free tool that will enlighten you about your business's presence on local directories (or lack thereof.) Perhaps most valuable aspect about the Yext's free tool is that is shows you how your company's information appears on each directory. Because the accuracy of your business listings is critical for local SEO, these insights are invaluable.

You can also opt for the paid version of Yext, which makes your Peoria SEO efforts even more efficient. Because Yext has affiliations with most local directories, you can add a listing to (or correct listing information) on all of the directories (like 30ish) in the entire network with one simple swoop. It's a wickedly-powerful tool and it's something that we use here at OIC Group for our local SEO services.

MyBlogGuest.com

Getting links is incredibly important to put the icing on your SEO cake. Although directories offer a link, most of them are "NoFollow" links and thus do not pass along much link juice for SEO. One of the best ways to spawn link building opportunities is to build relationships with other webmasters and blog/site owners.

Search MyBlogGuest.com for relevant blogs and sites that you feel you could contribute a blog post to. In most guest blogging relationships, the owner will allow you to include a link or two back to your websites. The trick is be creative and empathetic. That is, what type of post would be relevant to your link, but still something valuable to the blog and its host.

Other Places to Get Links

Guest blogging, although powerful, is time consuming. Diversify your site's backlink portfolio by leveraging these additional resources to get links

  • Peoria Chamber of Commerce
  • Peoria area newspaper websites
  • Relevant partners or vendors
  • Other local business groups in the Peoria Area
  • Friends with websites

The Last Word

Your local SEO strategy should also be very adaptive. Google and other search engines are constantly changing how they rank websites and display local search listings. Like I hinted at above, social media is a bid deal that will help glue your SEO and content marketing efforts together.

Spend some time building an active presence on Facebook, Google+, and LinkedIn. You may also want to consider Twitter and Pinterest if it's relevant. You're social endeavors might seem a bit aimless at first (especially if your business lacks a lot of followers,) but an active presence alone will help your SEO in Peoria.

Tyler TafelskyAbout the Author
Tyler Tafelsky is the SEO & Internet marketing director at OIC Group, Inc. Tyler is well-versed in various aspects of local and enterprise-level SEO, link building, social media and content marketing. Feel free to email Tyler directly at Tyler @ oicgroup.net or connect with him on Twitter or Google+. You can also visit TCTopofMind.com to see his Traverse City SEO company.

What a Professional SEO Audit Should Include

SEO audits can reveal a wealth of information regarding a website's SEO potential and current standing in the results.

In many cases that call for SEO auditing, website owners invest in SEO services, however fail to see desirable rankings and ROI. In other situations, insights are needed to advance an SEO campaign, or simply do a check-up on how things are progressing. SEO Audits

Regardless of the core reason or purpose, the SEO audit process should reveal certain data and information that provides actionable insights. Below we highlight what you should expect from a professional SEO audit.

Because there are numerous factors that are taken into consideration, such factors are typically best organized as on-page SEO and off-page SEO factors.

Auditing On-Page SEO Factors

Although performing on-page SEO functions are both cumbersome and critical for success, on-page variables only account for about 30% of Google's ranking algorithm.

When conducting on-page SEO audits, the following elements should be taken into consideration.

  • Keyword usage - Having a proper balance of keyword inclusion is important to establish relevancy. It's crucial to understand that overly keyword dense content can actually be at risk of penalization, whereas in most cases, not enough keyword relevancy is established in the proper places.
  • Technical SEO - This includes a wide range of elements, such as: HTML coding structure of pages; site health and prevalence of warnings and errors; proper use of a HTML and XML sitemaps; site load speed; use of internal linking.
  • Website structure, navigation, & usability - It's critical to assess how a website is structured, not only for SEO, but also Conversion Rate Optimization (CRO). In short, search traffic is useless if it's not converting.

Auditing Off-Page SEO Factors

Off-page factors carry the greatest weight in determining keyword search rankings. For this reason, a successful SEO program will should place ongoing emphasis on the following components.

  • Integrating Google Analytics and Google Webmaster Tools - Although integrating these tools may not directly impact SEO, they are critical to conduct SEO analyses and measure success. Any good SEO auditor will request access to these programs to analyze key metrics and data. If they are not integrated, a first step is to get this done ASAP.
  • Building a natural backlink portfolio - The overall number and quality a site's backlinks is perhaps the most important contributor to SEO success. Google ranks sites that have natural backlink portfolios (a natural, non-overly optimized blend of link anchor text) that stem from relevant, authoritative sources.
  • Having a strong presence in social media - Social media is starting to have a massive affect on search. This mostly centers on "social signals" (e.g. Google +1's, Tweets, Facebook Likes, Shares, etc.) The more social signals a page has can equate to better rankings. So greater social authority can correlate to greater search authority as well. Although social media doesn't seem relevant to SEO, it should be included in any good SEO audit.

Although there is more that goes into a complete SEO audit, the latter outline entails the bulk of the overall process.

Here at OIC Group, we have experience providing a wide range SEO services for many business models. Spanning from ecommerce SEO audits and consulting services to local search marketing program that combine SEO and PPC, we offer a spectrum of capabilities that are individually-tailored.

The Essentials of On-Page SEO for Ecommerce Sites

The competitive nature of ecommerce search marketing makes SEO a daunting endeavor for most online retailer. There's a lot that goes into optimizing an ecommerce site. But if you can handle the on-page SEO essentials in-house, you'll have a good jump on the competition before unleashing your off-page SEO strategy. ecommerce seo tips

To help you on your way to optimizing your ecommerce site, below are the essential practices of on-page SEO. The term "optimization" can mean a lot of things. But in this context, optimization is simple making use of keywords in the right places, respectively.

1. Make URLs SEO-Friendly

Depending on whether or not you use a CMS (content management system) for your ecommerce website, you may or may not have control over your page's URL structure. In essence, and like other forms of on-page SEO mentioned below, you'll want to include only the core keywords in your URLs (no need to include throw-away terms like "the" or "and.")

Your keywords for ecommerce SEO will most likely be the product name (brand/model,) type of product, and/or general category of products, depending on the URL or page. Having keywords in the URL helps to define the semantic relevancy of the page. A good tip is to keep your URLs as short as possible, and avoid lengthy URL names.

2. Keyword Optimize the Title Tag & Meta Description

The HTML title tag (or "Meta Title") is one of the most influential elements for on-page SEO and establishing keyword relevancy. It's recommended by most trusted SEO service providers that you keep the title under 60-70 characters. This will enable you to keep your pages tight and focal with respect to your keyword targets. That is, you'll only want to optimize pages for 1 or 2 closely related terms.

The Meta description is a short summary of the page that only is seen on the search engine results page, just below the title tag (or main link headline in Google.) While it's debated over whether or not the Meta description actually plays in a role in on-page SEO, the content will certainly be read if your page is ranking highly in the search results. For this reason, tailor a Meta description that is both incentivizing and keyword optimized.

3. Name Images and Alt Tags with Keywords in Mind

Images not only make your pages more appealing (and help with conversion optimization,) but images can also be optimized for ecommerce SEO. A sound tip in optimizing images for on-page SEO is name or labels your images with respect to your keyword targets. Furthermore, you can keyword optimize images' description and tags (found under the image properties) before uploading to your website.

And then there is the Alt tag for images (which stands of "alternative text.") This is text that should reflect what the image is about for users who do not have a compatible browser to actually show the image. Try to be ethical when keyword optimizing the Alt tag for SEO. That is, write an Alt tag that does indeed represent the image, but is also SEO-friendly in that it includes the page's keyword targets.

4. Tailor Unique and Compelling Page Copy

Whether for product descriptions or just general page copy for your homepage or product category pages, it's critical that the content of your ecommerce site is unique. Too often, ecommerce webmasters or site owners will use the same copy provided by product manufactures (this is particularly the case with individual product descriptions.) Instead, get creative and write unique, compelling content.

The fact of the matter is, when duplicate content gets crawled on numerous sites trying to sell the same thing, the ecommerce SEO value is significantly diminished. In short, Google will find less value in a page that has the same content on various other pages throughout the web.

Other Considerations for Ecommerce SEO

The above on-page SEO tips are essential to ensure your ecommerce site is well-optimized for search. This, however, is only the tip of the iceberg. In addition to off-page SEO (that focuses on link popularity, content marketing, and social engagement,) other considerations for ecommerce SEO include:

  • Making use of videos for product reviews and other ways to engage your target market
  • Building a complete HTML sitemap on your ecommerce site
  • Analyzing and optimizing the steps in your check-out process
  • Establishing an authoritative social following, emphasizing Google+ and Facebook as primary platforms for engagement

Ecommerce SEO can be a tough playing field. Be sure to build your foundation by implementing the tips above. For more information, tips, and resources, visit Click Centric SEO, OIC's ecommerce SEO and marketing branch.

Top CMS for Ecommerce SEO: Exponent CMS

It's pretty common today to see ecommerce sites operated on a content management system or CMS software. In short, a CMS is platform enables almost anyone with basic computing knowledge to manage and edit the content of a website.

Content management systems provide convenience and cost-efficiency because they reduce the need for webmasters and HTML technical professionals. For ecommerce stores with many employees supporting the site, a CMS offers an ideal website solution. T

he choice of CMS software will also impact how search engine friendly a website is. Because the software generates the HTML code for the site, a CMS can have a direct impact on SEO performance. For this reason, there's a lot of debate about which CMS is best for ecommerce SEO?

Well we have done our homework and found that there's handful of content management systems that suit well for ecommerce SEO. A few common choices are Wordpress, Magento, and Volusion; however even these did not compare to our flagship product. When it's all said and done, (and yes, we'll toot our horns on this one) Exponent CMS reigns king for ecommerce SEO. Why, you might ask? Well let's dive right in.

SEO Friendly Code

The HTML coding structure generated by a CMS holds immense importance for search engine optimization.

Where some platforms produce cumbersome coding structures with nestled tables and mysterious tags with random characters, Exponent has been developed with back-end optimization as a top priority.

When we created Exponent, the organization and use of certain HTML tags and SEO friendly coding techniques was our primary focus. Some of the most important pieces of content are among the first lines of code to be crawled. By building a CMS that generates a seamless HTML back-end, Exponent websites are crawled and indexed faster and more efficiently that other CMS platforms.

Complete Content Editing

Optimizing website content is paramount for ecommerce SEO. Not only is quality, keyword optimized content important for SEO, but having unique, customer-focused copy can contribute to sales conversions. With Exponent CMS, editing and optimizing the content of your website is simple.

The off-page SEO elements, such as the URL, page title, and meta data, can be easily optimized per page. These elements are critical for SEO and are a must have for any CMS platform. Also important is the body copy or page text.

Although just about any content management system is equipped with the capabilities to edit the body copy, Exponent goes one step further. Many of the default attributes of content editing are set with SEO in mind.

For instance, the bold attribute defaults to a strong tag and internal linking can be executed on the fly, with no HTML coding required. The interface of Exponent CMS is a reflection of the website itself. Although there is some back-end functionality with editing off-page SEO elements and media, almost all work is done as it's seen on the site. Exponent uses an intuitive module-base system, making content editing a breeze.

Limitless Layout Capabilities

The process of optimizing a website must also take into consideration the post-click activity of users. This is the evolution of SEO, also known as conversion optimization, and it centers on having the proper design elements and calls-to-action.

Exponent enables users to create almost any layout for any purpose. Beyond ecommerce SEO, Exponent is ideal for building custom landing pages for PPC advertising.

Additionally, custom contact forms and design elements can be placed on pages to enhance the conversion potential of key pages. This allows even the most elementary of end-users to create and optimize a webpage from scratch.

These are just some of the primary reasons why Exponent is the top CMS for ecommerce SEO. Other features include easy integration of social media icons, mass product uploads, e-newsletter sign-ups, and custom design and development capabilities. If you'd like to learn more about Exponent and what makes it so SEO friendly, visit www.ExponentCMS.org.

 

This article written by Tyler Tafelsky, one of SEO Specialists here at OIC Group, Inc.

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Peoria Web Design Company Offices:
OIC Group, Inc.
Phone: (309) 680-5600

Mailing Address:
PO Box 1111
Peoria, IL 61653