Blog items tagged with "off-page-seo"
Tags: 2014 , off-page seo , social media , on-page seo , directories , local seo , seo
Whether your business is in food services, professional services, or retail, the Peoria area is competitive in many Google search markets. To ignite your local SEO strategy and turn your business into an online authority figure, it's critical that you use the right SEO resources.
In this article, I share several local SEO resources that will empower your Peoria SEO strategy in 2014. You'll learn many of the great tools that we use here at OIC Group to provide results-oriented SEO in Peoria, IL.
Local SEO Resources for On-Page Optimization
Schema markup enables you to better communicate what your website is all about to search engines. Because Google crawlers can only interpret the content of your website to a limited extent, Schema offers definitive markup that tells Google crawlers precisely what a piece of content is about.
Although it's a bit code-heavy for the average marketer or business owner, Schema.org explains how it works in fairly simple terms. Gather your webmaster or search marketing team and hold a schema learning session. It will definitely empower your business's local rankings.
Whether for copywriting or content marketing, Copyblogger.com offers a wealth of resources for on-page SEO. Blogging and producing content is becoming more and more valuable for SEO. Content marketing is also the fuel that fires a strong social media marketing campaign (an element that's starting to correlate to greater credibility, authority and higher rankings.)
In addition to Copyblogger's article and posts on subject matter around blogging and content marketing, also be sure to check out their SEO Copywriting eBook. In this eBook, you can learn the best practices of SEO copywriting and optimizing your Peoria website.
How to do Local SEO Guide
The last big on-page SEO resource worth diving into is the How to do Local SEO in About 5 Minutes or So article written by local SEO king, Andrew Shotland. In this gem, Andrew explains just about everything you need to know about local website optimization, as well as what your site needs to thrive (both on-site and off) for local SEO success.
Local SEO Resources for Off-Page Optimization
Most local SEO professionals will agree that getting a business listed on the major local directories is very important. A great resource to find new local directory listings for your business is GetListed.org. Powered by the true SEO-authority, Moz.com, GetListed.org is one of the most a prized resource for SEO enthusiasts and common marketers alike. Just plug-in your business and discover a wide spectrum of opportunities for local SEO.
Similar to GetListed.org, Yext.com offers a free tool that will enlighten you about your business's presence on local directories (or lack thereof.) Perhaps most valuable aspect about the Yext's free tool is that is shows you how your company's information appears on each directory. Because the accuracy of your business listings is critical for local SEO, these insights are invaluable.
You can also opt for the paid version of Yext, which makes your Peoria SEO efforts even more efficient. Because Yext has affiliations with most local directories, you can add a listing to (or correct listing information) on all of the directories (like 30ish) in the entire network with one simple swoop. It's a wickedly-powerful tool and it's something that we use here at OIC Group for our local SEO services.
Getting links is incredibly important to put the icing on your SEO cake. Although directories offer a link, most of them are "NoFollow" links and thus do not pass along much link juice for SEO. One of the best ways to spawn link building opportunities is to build relationships with other webmasters and blog/site owners.
Search MyBlogGuest.com for relevant blogs and sites that you feel you could contribute a blog post to. In most guest blogging relationships, the owner will allow you to include a link or two back to your websites. The trick is be creative and empathetic. That is, what type of post would be relevant to your link, but still something valuable to the blog and its host.
Other Places to Get Links
Guest blogging, although powerful, is time consuming. Diversify your site's backlink portfolio by leveraging these additional resources to get links
- Peoria Chamber of Commerce
- Peoria area newspaper websites
- Relevant partners or vendors
- Other local business groups in the Peoria Area
- Friends with websites
The Last Word
Your local SEO strategy should also be very adaptive. Google and other search engines are constantly changing how they rank websites and display local search listings. Like I hinted at above, social media is a bid deal that will help glue your SEO and content marketing efforts together.
Spend some time building an active presence on Facebook, Google+, and LinkedIn. You may also want to consider Twitter and Pinterest if it's relevant. You're social endeavors might seem a bit aimless at first (especially if your business lacks a lot of followers,) but an active presence alone will help your SEO in Peoria.
About the Author
Tyler Tafelsky is the SEO & Internet marketing director at OIC Group, Inc. Tyler is well-versed in various aspects of local and enterprise-level SEO, link building, social media and content marketing. Feel free to email Tyler directly at Tyler @ oicgroup.net or connect with him on Twitter or Google+. You can also visit TCTopofMind.com to see his Traverse City SEO company.
Tags: cro , off-page seo , audits , links , social media , on-page seo , backlinks , seo
SEO audits can reveal a wealth of information regarding a website's SEO potential and current standing in the results.
In many cases that call for SEO auditing, website owners invest in SEO services, however fail to see desirable rankings and ROI. In other situations, insights are needed to advance an SEO campaign, or simply do a check-up on how things are progressing.
Regardless of the core reason or purpose, the SEO audit process should reveal certain data and information that provides actionable insights. Below we highlight what you should expect from a professional SEO audit.
Because there are numerous factors that are taken into consideration, such factors are typically best organized as on-page SEO and off-page SEO factors.
Auditing On-Page SEO Factors
Although performing on-page SEO functions are both cumbersome and critical for success, on-page variables only account for about 30% of Google's ranking algorithm.
When conducting on-page SEO audits, the following elements should be taken into consideration.
- Keyword usage - Having a proper balance of keyword inclusion is important to establish relevancy. It's crucial to understand that overly keyword dense content can actually be at risk of penalization, whereas in most cases, not enough keyword relevancy is established in the proper places.
- Technical SEO - This includes a wide range of elements, such as: HTML coding structure of pages; site health and prevalence of warnings and errors; proper use of a HTML and XML sitemaps; site load speed; use of internal linking.
- Website structure, navigation, & usability - It's critical to assess how a website is structured, not only for SEO, but also Conversion Rate Optimization (CRO). In short, search traffic is useless if it's not converting.
Auditing Off-Page SEO Factors
Off-page factors carry the greatest weight in determining keyword search rankings. For this reason, a successful SEO program will should place ongoing emphasis on the following components.
- Integrating Google Analytics and Google Webmaster Tools - Although integrating these tools may not directly impact SEO, they are critical to conduct SEO analyses and measure success. Any good SEO auditor will request access to these programs to analyze key metrics and data. If they are not integrated, a first step is to get this done ASAP.
- Building a natural backlink portfolio - The overall number and quality a site's backlinks is perhaps the most important contributor to SEO success. Google ranks sites that have natural backlink portfolios (a natural, non-overly optimized blend of link anchor text) that stem from relevant, authoritative sources.
- Having a strong presence in social media - Social media is starting to have a massive affect on search. This mostly centers on "social signals" (e.g. Google +1's, Tweets, Facebook Likes, Shares, etc.) The more social signals a page has can equate to better rankings. So greater social authority can correlate to greater search authority as well. Although social media doesn't seem relevant to SEO, it should be included in any good SEO audit.
Although there is more that goes into a complete SEO audit, the latter outline entails the bulk of the overall process.
Here at OIC Group, we have experience providing a wide range SEO services for many business models. Spanning from ecommerce SEO audits and consulting services to local search marketing program that combine SEO and PPC, we offer a spectrum of capabilities that are individually-tailored.