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On-page SEO Guide: Optimizing for Google Organic & Google Local

Attaining top search engine ranking in the Google organic search listings is different from that of reaching a high placement in Google's local listings (which are accompanied by the map and red pins.) Traverse City SEO

In this article, we delve in the basic SEO best practices of optimizing a website for each of these search engine listings, helping you to double your business's search engine exposure at the top of Google.

In short order, organic search optimization takes deeper on-page SEO, while ensuring your website is properly optimize to rank in the Google Local Listings is a little easier. Below we go into detail about the general on-page SEO techniques to cover both.

 

Organic Search Optimization

Optimizing a website for high rankings in Google's organic search listings involves a number of different components. The nice thing about on-page SEO for organic search optimization is that the 80/20 rule applies. In essence, there are a few things you can do to make a big difference.organic google local

An important piece of the SEO puzzle is proper keyword inclusion. In other words, you need to mention your primary keyword target in the right places on the page. These include:

  • Meta Title, or Page Title, which you will appear as your listings main headline link in the Google search results. It's SEO best practice to keep your Meta title under 70 characters
  • Meta Description, which is the summary of that page that appears in Google's search results below the main headline link. Include your keyword target here but avoid a lengthy Meta description that exceeds 155 characters
  • Headers are a great place to establish keyword relevancy on the page. Mention your keyword in a Header 1 and Header 2, but try to be creative about it
  • Page Copy below your headers is also an important place to mention your keyword targets. Shoot to include the keyword at least 2-3 times and try to have at least 200-300 words of copy for each page

This is just the tip of the iceberg when it comes to on-page organic SEO techniques. Other concepts and strategies worth researching are strategic internal links, HTML and XML sitemaps, Schema, optimized images, and website optimization or technical SEO. This often combines aspects of SEO, web design and development. You can explore some of these advanced components at Top of Mind's SEO Guide.

Google Local Optimization

Google Local ListingsMaking sure that a website is well-optimized for the Google local listings (shown with the Google map) is a straightforward process.

  • First and foremost, ensure that your business's name, address, and phone number (also called "NAP" or a "citation") is mentioned accurately on all pages of the website.
  • Next, head on over to Google+, and claim and submit the verification process for your company's Google+ Local page. Also be sure to populate your the Google+ Local page as completely as possible
  • Lastly, add a link to your business' Google+ Local page on your website to seal the deal

Similar to the processes involved in organic search optimization above, there are other on-page SEO techniques that can help boost your Google local listing's ranking. Some of these techniques include, but are not limited to, creating and uploading a KML file, integrating LocalBusiness Schema markup, citation auditing, etc.)

For the first step of the Google local optimization process, it's critical that the NAP information is completely accurate and consistent across all other web properties that your business owns (i.e. Facebook page, Yellowpages profile, LinkedIn profile, Yelp page, etc.)

For advanced local SEO consulting and techniques on how to further optimize your company's web presence, contact OIC Group today.

Five 10-Minute Tasks to Jump Start Your Company's Peoria SEO Strategy

local seo peoria ilAre you somewhat familiar with SEO, but not sure where to begin? If so, then this blog post is for you.

Whether you're a self-employed professional or a marketing manager for a large firm here in central Illinois, SEO can offer immense marketing value to all types of organizations.

SEO is not as technical as it may seem. In fact, it's often more creative and right brained than it is technical and left brained.

There are some simple yet highly effective ways to ignite your company's Peoria SEO strategy; and many of these tasks take less than 10-minutes to complete. When executed correctly, these quick tasks can offer incredible value to your company's overall marketing efforts, in addition to SEO and higher keyword rankings.

1. Claim & Optimize Your Company's Google+ Local Page

Peoria Google Plus PINOne of the first things you should do for your company is claim and optimize its Google+ Local page. Aside from the website, the Google+ Local page is the secondary foundation of your company's web presence (and greatly impacts your local Peoria SEO strategy.)

Hop on over to plus.google.com and do a quick search for your company's name. If you see a page for your company, claim it so you can begin populating the page to it's fullest potential. For specific information on how to do this, check out this blog post that explains the simple process.

2. Make Your Primary Pages Keyword Relevant

An important step to "optimizing" your company's website is to ensure certain pages are keyword relevant (i.e. the homepage and select product/service pages.) This simple process centers on including your keywords in all the right places.

For example, lets say we're doing SEO for local computer repair shop in Peoria. We'll want to include the company's primary keyword targets in the homepage's page title, meta description, and page copy. As a general rule of thumb, we keep the page title concise and under 70 characters, and the meta description under 155. This is simply SEO best practices and ensures all of the text shows in Google's search results without being cut off.

For the page copy, there's no need to butcher the text with heavy keyword usage. By simply mentioning the keywords a few times throughout the page, we'll establish sufficient keyword relevancy.

Apply the latter techniques to all pages on your company's website with SEO value. The homepage happens to be the most important and should be optimized for your the golden (primary) keyword target of interest.

3. Ensure Your NAP (Citation) is Complete & Accurate

Also known as a citation, the NAP (Name, Address, and Phone Number) of your business is a critical element of local SEO that defines the tangible legitimacy of your company. It's important to ensure that your company's NAP is entirely accurate and complete.

Additionally, it's equally important that the NAP is mentioned in text-based form (not in an image) so that search engine spiders can crawl, index, and compare the NAP with other citations of your business mentioned throughout the web. A site-wide header or footer is a perfect place to put the NAP.

4. Create a HTML Sitemap (and Link to it Site-wide)

From a technical, non-user perspective, the HTML sitemap is often acclaimed the second most important page of a website (with the homepage being tops.) Unfortunately, many company's fail to create an HTML sitemap, and those who do often do not link to it properly. sitemap peoria seo tips

Building an HTML sitemap is pretty simply. It's essentially an index page that contains links to all pages of your website. You can create one manually if you have the right resources and direction, or you can use tools like XML-Sitemaps.com to generate one for you.

Once you have created a sufficient sitemap, it's important that you link to it on all pages of your website. Like the company's NAP, the perfect location for a sitemap link is in a header or footer.

5. Jump Start Link Generation & Create a Yext Account

citations local seo peoria

Aside from the first task of claiming and optimizing your company's Google+ Local page, most of the work we've done thus far is considered on-site SEO. However, a large majority of the SEO juice needed to rank highly in Google comes from off-site elements, primarily links pointing to your company's website.

Link generation is an ongoing process that's approached in many different ways. For local companies, directories are a great source of links (and citations). In a competitive marketspace, getting listed on directories is imperative to be a contender.

You can go out and build directory listings manually, or you can use services like Yext to do all of the work for you. We suggest you choose the latter and invest in a Yext account. That, or contact us and we can include your business on our "Agency" Yext account for a sweet deal.

So, What Are You Waiting For?!

Keep in mind that most of these tasks you can do yourself with the capability to edit the content of your website.

After you have completed these simple tasks, you can explore various resources to further empower your site's authority and SEO value. Many of these resources take place off from your actual website, but will further help increase the credibility (and traffic) to your website.

If you need help or want further direction, we offer free SEO assessments for qualified Peoria companies, in addition to ongoing SEO consulting and service programs.

About the Author:

Tyler Tafelsky is the SEO and Internet marketing manager here at OIC Group, Inc. and created of Yisoo internet marketing training programs. Tyler offers over 5 years of experience in the SEO profession and has handled a wide range of search marketing campaigns on both a global and local level. You can contact him directly via email at tyler (at) oicgroup.net or you can connect with Tyler on Google+.

 

Peoria Web Design Company Offices:
OIC Group, Inc.
Phone: (309) 680-5600

Mailing Address:
PO Box 1111
Peoria, IL 61653