Blog items tagged with "local-business"
Tags: seo , web design , ppc , local business , peoria , oic
Many local businesses are beginning to realize the importance of having an online presence (beyond a Facebook or Google+ page.) Whether a new website serves as a simple point of contact, a sales funnel, or a marketing investment to capture new business, the opportunities in having a well-branded website offer a number of benefits.
OIC Group is realizing his heightened demand for affordable, cost-effective website services first hand. As a commercially vast region with a growing economy, more businesses in the Peoria, Illinois area are seeking a web design company to best meet their website needs. As local business advocates and pioneers in the web design industry, OIC helps bolster this growing need with a wide range of website services.
Manage Your Website with Ease
One of the most common limitations in investing in a new website is the management of the site (e.g. updating content.) Many companies assume the need to hire a webmaster with a technical background, which can be quite expensive. A content management system (CMS) can be a cost-efficient alternative, enabling anyone with basic computer skills to manage content and make website edits with ease.
What separates OIC Group from other Peoria web design providers is the company's flagship CMS Exponent CMS. Not only does Exponent CMS enable just about anyone to manage the website, but Exponent is also SEO-friendly in many ways.
Exponent is somewhat similar to other CMS's, such as WordPress or Drupal, however it uses a more intuitive and logical interface that makes content management extremely simple. Instead of managing a website from a back-end dashboard, users can edit copy, add media, and make tweaks to the content as it is seen on the actual page. In essence, Exponent merges a front-end editing interface with seamless CMS functionality and highly SEO-friendly features.
Ensure Your Website is Visible in Search
Many Peoria-based clients of OIC often take their website to the next level by ensuring it's visible in search. By pursuing services in search engine optimization (SEO) and/or Pay Per Click (PPC) advertising, businesses make the most of their website by getting in front of new customers who are actively seeking their products or services.
The Internet marketing team at OIC Group has experience building SEO, PPC, and social media marketing campaigns on both a local and national scale. OIC's marketing team conducts thorough assessments and custom tailors various program options to choose from. In essence, OIC offers effective solutions and services program that can meet virtually any marketing budget.
Expand Your Definition of "Going Local"
When we think about "going local," we often think of buying produce from local farmers or doing our Christmas shopping at local retailers. Rarely do we consider the local impact of more B2B-related services, especially in the form of web design and web development.
Peoria web design company, OIC Group, Inc., is proponent of this local shift in business orientation. As more and more consumers become local advocates for the communities in which they live, the same trends are also impacting commercial relationships and vendor partnerships. The focus of OIC Group is simple: to provide locally-focused website services for Peoria-based companies, with affordable website packages for small businesses.
Interested in Learn More? Let's Connect.
The experts at OIC are happy to speak with you regarding any interests you might have in the company's products or services. Whether you are seeking a local web design company in Peoria or an SEO specialist to handle a national campaign, the team at OIC Group is well-versed to help spearhead your unique project.
Peoria, Illinois Headquarters
112 State Street, Suite LL-B
Peoria, IL 61602
Tel: (309) 680-5600
Fax: (888) 898-8512
About the Author
Tyler Tafelsky is the Internet marketing manager here at OIC Group, Inc. Tyler spearheads most of the SEO, PPC, and social media marketing campaigns here at OIC and works with clients on both a local and national level. You can follow Tyler on Twitter, at YisooTraining.com, or connect with him on Google+.
Tags: search plus your world , loyalty , social marketing , local business , google+ , search , strategy
Although the Google+ social network is still in its early phases, it’s growing fast and is projected to be the next big social media platform.
A driving force behind the growth of Google+ is that it's changing the landscape of Google Search. With the advent of Google's Search Plus Your World, the social activity that takes place on Google+ can directly impact the search results that are displayed to users.
This leads into our first reason why local businesses need to jump on Google+.
1. Gain More Visibility in Google Search
Take look at the local search results below for "chiropractor Peoria Il."
These local listings, which are accompanied by the map with little red pins, stem from Google+. Notice how Justin Tuttle is really standing out from the competition. He has earned a score of 29/30 which is supported by 17 positive Google reviews.
How did Justin Tuttle make is mark at the number one organic listing for "chiropractor Peoria Il?"
Not only is his Google+ Local page verified and optimized, but he's implemented strategies to earn good reviews, as well as trigger the "rich snippets" feature (showing his picture.)
In addition to proper Google+ optimization and local verification, Justin mostly likely jumped on the Google+ bandwagon sooner than most of his competitors. This leads me into my next reason why your local business needs to hop on Google+, sooner than later.
2. Early Adopters Can Become Industry Authorities
Early Google+ adopters can gain a huge advantage by jumping on board sooner than the competition. Again, Google+ is in its early stages of growth. Those who build their social presence now are considered "1st Generation Google+ Users."
The benefit of being an early adopter on Google+ is that you'll be able to establish more followers (rather, more people will have your business in their "circles.") This goes hand-in-hand with gaining more search visibility.
Let me give you an example. My personal Google+ profile has OIC Group, Inc. in one of my circles. If I search a phrase that is highly relevant to OIC Group and the content that they are posting on Google+, I might by fed OIC's Google+ activity in search.
Think of this as social activity integrating with search. With respect to Search Plus Your World, Google is trying to feed me better quality search results that might pertain to what I'm looking for.
As a business, the takeaway point is this: the more followers you can gain on Google+, the better chances your business will be found in you followers’ search activity (so long as the keyword search is relevant, and you as the business's social marketer are promoting quality content that pertains to what you offer.)
3. Connect With New Customers & Retain Loyalty
The Google+ social media network is like a hybrid of Facebook. Not only is the user-interface very similar, but the level of interaction on Google+ is even greater.
All types of businesses, whether local or global, can connect with their target audiences and bolster brand awareness and customer loyalty. Like Facebook, this advantage hinges on the quality and relevancy of the content that you're sharing with your followers. If your audience jives with the content you're sharing, they'll most likely respect to your brand just a little bit more (whether they're conscious of it or not.)
The fact of the matter is, Google views verified local businesses on Google+ as more credible and authoritative in search. The benefits are plentiful, and more advantages seem to arise as the social network continues to grow. As a result, it's essential that your local business gets on Google+ to stay ahead of the game and ahead of your competitors.
About the Author: Tyler Tafelsky is the Internet marketing manager here at OIC Group, Inc. He offers over 5 years of experience in the SEO profession and has handled a spectrum of campaigns on both a global and local level.
Tyler is well-adept in the latest changes of Google, and advocates Google+ and other social mediums as an integral component to any SEO and Internet marketing campaign.
You can contact him directly via email at firstname.lastname@example.org or you can connect with Tyler on Google+.