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How To Conduct an Intelligent Competitive Analysis for SEO Success

What’s the reason my competitor ranks high on Google than me? What’s missing in my SEO efforts?

These are few questions that linger when ranking high in organic SERPs is important for the health of your company.SEO analysis

In this post, we will provide you tips that will give you head start to find the answers to all these questions via a list of criteria that are vital when carrying out competitive SEO analysis. It’s the best approach for fresh, industry-specific, new strategies to boost your organic search rankings. You can also apply this criteria for development of your website to build a really strong foundation even before it is launched.

Now let’s have a close look at important competitive analysis SEO criteria:

Web Page Layout and Site Structure

Since Google released its page layout algorithm, it has affected four percent of search queries, and many websites now place high importance on page layout for SEO. For example, websites with good SERP position tend to have few above-the-fold ads. High ranked websites also use CSS grid systems and responsive design to enrich their user experience on the website on mobile devices.

Website structure is not limited to visual layout, but vital factors such as navigational structure, URL structure and internal linking structure. So list out all these page criteria and then compare your website to your competitor’s to find more on how well you’re doing.

Usability

Google gives higher ranking to websites that ensure rich user experience. If your competitor’s website has elements of usability that may affect their search rankings, this can be a good way to benchmark your website and somehow improve upon it.

You need to consider the following aspects of usability:

site nav

  • Cross browser compatibility
  • Page load time
  • Custom 404 pages
  • URL structure
  • Broken links
  • Trust elements on the site
  • Call-to-action characteristics
  • User-friendly navigation
  • Typography

Realizing some of these elements are missing your website can offer great opportunities for SEO. This may be as simple as fixing a few broken links, or more substantial, such as investing in mobile website design services in Peoria.

Test the Technology Used to Build the WebsiteWeb Design Code

Learn more about the CMS used or the web development platform your competitor’s website are built with. Many website platforms do a great job of optimizing most on-page SEO factors. Other technical elements, like hosting server, also have good effect on SEO to a certain extent. If website hosting server is unreliable, then user site experience is affected thus affecting overall Google SERP ranking as well.

Also, when web servers have quick access to a robust cloud infrastructure, website speed is increased, which also boosts SERP. Although this area of SEO is important, it's also highly-technical and requires proper training and expertise to execute effectively.

Check for Robots.Txt File and XML SitemapSEO sitemap

Check if your competitor has a robot.txt file and XML sitemap on their website. If there’s no sitemap this way you can have a close look at the robots.txt file. A well organized website will list their sitemap(s) in their robot.txt file as well.

These SEO elements help in efficient and fast indexing of a site. Though websites can be indexed even without them due to improved algorithms, but it’s best to provide information to the search engine bots. These elements are especially vital when doing SEO for ecommerce companies.

Keyword Consistency

Check how frequently and consistently keywords are used on your competitor’s site compared to your own. Are their target keywords placed on main on-page elements, such as title, headers, description, and image alt attributes. The keyword density tool from SEO Book is a nice resource for this part of the competitive analysis.

Backlink and Traffic Analysis

Your competitors may be building links at many places. So discovering niche sites from your competitor’s back linking profile can be helpful, as this can help you get higher search rankings. An advanced competitor’s review will show you list of authoritative links that point to your site. Our SEO team prefers Majestic as the go-to tool for backlinks analysis. This is a huge aspect of analyzing competitors, and it's a good way to determine who the best plastic surgery SEO companies are.

Content Analysis

There are many content based criteria that can help compare websites; the keyword density, the length of the content, grammar and language, images and videos, navigation, headings, whether the blog is associated with websites and how often it is updated, presence of promotional offers and social media connections.

Check number of ads displayed on the site, and also compare text-to-html ratio of their content as well. Also analyze the structure of the content used in metal descriptions and meta titles throughout the site. These are still vital aspects of today's SEO best practices.

Top-Ranking Keywords

Check keyword your competitor’s website ranks for. Research the:

  • Volume of searches for the keywords.
  • Top ranking keywords.
  • Number of short-tail and long-tail keywords.
  • SERP position for sets of ranking keywords.
  • Number of location-specific keywords.
  • Ad positioning on major search engines for top-ranking keywords.

Measure Social Media Reach

This is an important criteria that will provide you deeper insight into why your competition ranks higher than you in SERPs. Social signals contribute to any website ranking, especially when it comes to Google+ and Google local 3-pack SEO So check social media sites of your competition, their number of followers/fans, their level of engagement and number of times they interact with their followers.

These are the main criteria that you need to consider for competitive SEO analysis of your website. Once you get hold of comparative study data, determine all factors that are missing or can be improved, and then start implementing changes based on what might have most impact. This can lay a strong foundation for building a long-lasting and fantastic website structure.

5 Tips to Improve Website Optimization via Google Webmaster Tools

Spanning from SEOs to website developers, many different specialists utilize Google Webmaster Tools (GWT) for website optimization. But before we dive into "GWT", what truly defines "website optimization?"

Many believe website optimization is synonymous with SEO, specifically on-page SEO. But the process of optimizing a website can go much deeper than that.

A complete website optimization campaign will also emphasize website performance (both from a technical and usability perspective) that extends far beyond attaining top rankings in Google. Such considerations will center on how well Google bots access, crawl, and index a website, as well as how a website is interpreted.

So, to embark on your journey into the perplexing platform known as Google Webmaster Tools, let's dive into 5 ways to improve your website optimization efforts using some its features.

Content Keywords: Understanding the Contextual (Keyword) Relevancy of Your Site

Under Google Index, click into content keywords. Here you can get a view of how Google perceives your site from a contextual standpoint. That is, the keywords shown in the list reflect the terms for which your site is most relevant.

This will help you assess how well your on-page SEO efforts are working. If your keyword is "discount luggage sets" but you're lacking relevancy on the word "discount", then perhaps you should create more content (or tweak existing) pages so that they include the word "discount" more frequently in the Page Titles, Meta description, and/or page copy.

HTML Improvements: Essential Insights for Website Optimization

HTML Improvements is a powerful tool for both SEO and website optimization. Found under Search Appearance, HTML Improvements in Google Webmaster Tools will tell you the specific ULRs for your website that have issues with the Page Titles and Meta Descriptions (two very critical elements for SEO.)

Specifically, here you will want to pinpoint any pages on your site that have duplicate Page Titles and Meta Descriptions. Duplication of these content elements will diminish the SEO value of the conflicting pages. And if one of these pages is a 'money page' in which you're trying to get ranking, then it's imperative that you make it unique.

Structured Data: Assessing Effectiveness of Markup

If you're using any structured data markup on your site (i.e. Google Authorship) Structured Data (also found under Search Appearance) will help you determine how effectively it's being applied. If you are using, structured data markup, Google Webmaster Tools will show the specific type of structured data that Google was able to identify on your site. You can also view the specific URLs that contain each type of structured data.

Structured Data Markup Helper: Tag Your Pages for Markup

Interested in structured data markup, but not exactly sure where to begin? Well, the Structured Data Markup Helper tool (under Other Resources) can help with that. In essence, this too enables you tag your site pages with specific markup, given the nature of each page (i.e. article, product, local business.) This will enhance the page's Google search listing with certain rich snippets.

The best part about the Structured Data Markup Helper tool is that you are not required to perform any HTML changes specifically to the website. Through the tool, you can easily highlight and tag the essential data on the page to integrate the necessary markup.

Sitemaps: Optimizing How Your Site Communicates With Google Bots

The Sitemaps section of GWT allows you to view the different types of sitemaps in which you have on your site. In addition to the HTML sitemap, the other important sitemap to have is the XML sitemap. XML sitemaps should be updated and uploaded regularly to your site, especially as fresh content and new pages are added.

In Sitemaps (found under Crawl), you can submit updated XML sitemaps. This will notify Google bots that your site has been revised and is ready for a fresh crawl. Not only does this help accelerate the SEO process, but for website optimization, you can assess data (i.e number of pages indexed vs. number of pages submitted) to ensure your site is being properly crawled and indexed.

If you (or your SEO provider) is not using Google Webmaster Tools, then it's about time to start. It's a powerful platform that offers a wealth of insights as to how well your site is performing from both a technical and contextual perspective.

About the Author
Tyler Tafelsky is the Internet marketing manager here at OIC Group. Tyler is highly engaged in various aspects of SEO, social media, and content marketing. Feel free to email him directly at Tyler(at)oicgroup.net or follow him on Twitter.

5 Simple SEO Tips a Marketing Manager Can Handle

SEO is not rocket science, folks. In fact, 90% of the on-site SEO process can be handled by anyone with basic website and computer knowledge (e.g. a marketing manager.)

In this blog post, I will share with five simple SEO tips that you (or virtually anyone on your marketing team) can handle. seo-tips

Before you get to optimizing your website, there's one thing that you'll want to confirm. That is, are you able to edit the content of your website?

If you have a content management system (or "CMS") like Wordpress, then you're good to go. If not, you'll need to touch base with your webmaster (or whoever created your website) in order to implement these SEO techniques.

SEO Tip #1: Make Your Website Keyword Relevant

This SEO tip is about as simple as it gets. It's important to ensure that your website is relevant for the keywords that you're targeting. To do this, you must include your keywords in the right places throughout the website.

The primary content elements that you'll want to include your keywords are:

  • Page URL - With the exception of the homepage, each page of your website will have a URL (e.g. www.YourDomain.com/keywords.html). Put only the primary keywords you're targeting in the URL (and dismiss words like "in," "the" or "for.") Also, separate each keyword with a dash (-) and not an underscore (_).
  • Page Title - This HTML tag defines what your page is about. The page title also appears in the search results as the main headline of your webpage listing (or the blue, click-able link in Google). For this reason, you'll want to include your keyword targets, but also be creative to compel search users to click your listing. Only about 70 characters of the page title will appear in the search results, so try to be concise.
  • Meta Description - This is the supplement statement to a page's title. Although it's debated as to whether or not the Meta description has SEO value (with respect to keyword inclusion,) the words a searcher uses will appear in bold. So regardless of SEO value, your page's search listing will appear more relevant based on user interaction. And like the page title, be creative and compelling with your words (and keep Meta descriptions under 160 characters so all is visible in the search results.)
  • Page Copy - It's ideal to mention your keywords in the page copy a handful of times, but avoid jamming your keywords. In short, include your keywords in a header and a few times throughout the copy. Keep your readers in primary focus (and not so much your keywords.) Keyword density is overrated, and too high of a density can actually be a risk.

SEO Tip #2: Create a Sitemap (and Link it Site-wide)

From a technical search engine perspective, the sitemap is known as the second most important page of any website (next to the homepage.) And unfortunately, many webmasters fail to include a sitemap on their website. sitemap seo tips

Creating a sitemap is pretty easy. It's basically an index page that contains links to all of the pages of your website.

Of course if you're optimizing an ecommerce website, there maybe thousands of pages to account for. This is when creating segmented sitemaps is a logical solution.

Once you have built a complete sitemap, you'll want to include a link to your sitemap on all pages of your website. An ideal location for this link is in a site-wide footer, or somewhere in the primary navigation.

SEO Tip #3: Implement Internal Linking

Another good way to establish keyword relevancy is to implement internal links (or "cross-links" between pages of a website). Keyword relevancy is established via the anchor text of the links (which are ideally included in the page copy.)

It's important for SEO to build internal links logically. That is, cross-link pages that are somewhat related to one another. This will naturally enable you to write keyword relevant anchor text that makes proper sense (and promotes optimal SEO value.)

SEO Tip #4: Integrate "Calls-to-Action"

Getting traffic to your website is half the battle. The other half is converting website visitors into leads. This practice is known as conversion rate optimization (or "CRO") and it takes the value of SEO one step further. call to action seo tips

A call-to-action is a simple way of saying "click here and give us your information." CTA’s are best in the form of obvious buttons or graphics (sometimes accompanied by a short form for visitors to fill out.) The trick to is to incentive visitors with something valuable, such as free consultation, audit, or eBook.

You can still manage to integrate CTA’s without designing graphics. A bold phrase in your page copy that says "click here to learn more" can often work just fine. Take some time to formulate a CRO strategy. It's an optimal supplement to your SEO strategy and making the most of your web traffic.

SEO Tip #5: Build a Google+ Page

So this SEO tip is a little of both, on-site and off-site optimization. Building a Google+ page will help generate greater search engine credibility and authority in your website.

It's super easy to do and can have a momentous affect on your SEO efforts. To get started, check out this past blog post about how to set-up a Google+ page.

The Takeaway

Keep in mind that these five SEO tips center on on-site optimization. Nowadays, on-site SEO only accounts for maybe 20-30% of most search engine algorithms. The remaining 70-80% of a solid SEO strategy focuses on off-site SEO, which is far more complex.

Here at OIC Group, we can help you with both on-site and off-site SEO. Contact us or sign up for a free web consultation (in the top left of this page.) We will personally review your website and provide free insights as to how you can improve your overall web presence.

Your Company's 2013 Website Optimization Checklist

Building a website optimization strategy for your company is paramount for its success online. It's key to create an actionable plan with realistic and well-defined goals.

This checklist is designed to help you and your company's marketing team tailor a results-oriented website optimization strategy. Whether for better website usability, visibility, or conversion potential, there are a number of elements that go into the website optimization process. Below we outline several ways in which your company can improve its website for better performance.

Optimize the Website's Navigation

A critical component of having a well-optimized website is its navigation. Navigation focuses on the structure and organization of pages, as well as how pages are linked together throughout the website.

Optimizing the navigation of your company's website addresses both SEO and CRO (conversion rate optimization.) In many respects, the emphasis is similar to structuring a textbook. Think of each primary category of the website as a main chapter, and the site's sub-categories (or individual pages) as sections that support each chapter.

From an on-site SEO perspective (and to strengthen a website's "domain authority") having more sub-categories and individual pages supporting a chapter will help bolster keyword relevancy and overall domain-level authority. A cohesive and logically-structured navigation can also help to ensure visitors can efficiently make their way around the website.

Optimize the Website's "Focal Pages"

Keyword optimization is a primary aspect of the SEO process. In order for your company's website to attain its fullest SEO potential, the "focal pages" of the website must include keywords in the proper places. Focal pages are core pages of your website that will bolster SEO value, such as the product and service pages.

Whether your website has 2 or 200 focal pages, the process is the same per page. The actual "optimization" of these pages consists of mentioning targeted keywords in the right places. These include:

  • the URL (e.g. www.domain.com/keyword-target/)
  • the page title (or "Meta title")
  • the Meta description
  • the page copy

It's important to note that a high keyword density is not the way to go. In fact, keyword stuffing is a risk that can get your website penalized (with respect to Google Panda.) Based on the best practices of on-page SEO, the optimal keyword density is about 2-3%.

Lastly, focal pages should only be optimized for 1 or 2 closely related keyword targets. Attempting to optimize a page for 3 or more keywords is inefficient and wasted effort. Instead try to create dedicated pages whenever possible.

Optimize the Website's Internal Linking

In short, optimized internal linking is the art and practice of linking one relevant page of your website with another. The art comes in how you balance the anchor text of internal links for keyword relevancy.

The primary purpose of internal linking is for better usability. For this reason, it's best to approach this practice with a logical and user-focused mindset.

However, optimized internal linking can also aid SEO. Similar to an inbound (or "external") link, the anchor text used for the link can help a search engine spider determine its keyword relevancy. So in addition to usability, you can implement internal linking with keyword-optimized anchor text.

You’ll want to be careful not to go over-board in using keyword-optimized (exact phrase match) anchor text. In light of Google's algorithm updates ("Penguin") that penalizes sites that overuse keyword-targeted anchor text (both internally and externally,) keep your linking as natural as possible, and only use keyword-relevant anchor text when it makes logical sense.

Optimize the Website's CTA's

An important component of your company's website optimization efforts is the use of calls-to-action, or "CTA’s." By testing the appearance and placement of CTA’s, you can maximize the conversion potential of your company's website traffic.

The CTA’s of your company’s website should be well aligned with its online conversion goals. If your optimizing an ecommerce website, the goal of your CTA’s will center on immediate purchases and newsletter sign-ups. As a result, you'll want to leverage sales promotions and customer incentives to get people to register on your site, or buy a product.

To determine the most effective call-to-action, testing multiple variations is key. Whether it’s the copy, graphic design, or the placement of the CTA, you’ll want to try-out and keep track of split-tests to ensure you know what's working effectively.

Optimize the Website's Back-end

The load speed of your website can directly correlate to its back-end, or HTML code structure. If you’re company is using a content management system (CMS) that generates a back-end structure of nestled tables and other robust coding structures, the load speed of the website may be hindered.

The coding structure of your company's website can indicate of how efficiently it gets crawled and indexed by search engine spiders. In short, a website takes several seconds to load (using a high-speed connection) may not be reaching its full SEO potential. To determine the approximate load speed of your company's website, try using this handy tool. If it takes several seconds for the website to load, you may need to optimize the HTML, or flip your company's website to a different, more SEO-friendly CMS.

Optimize the Website's Sitemaps

Next to the homepage, the sitemap of your company's website is one of the most important pages. The sitemap should withhold the entire navigation of the site, containing links to all primary pages.

In essence, the sitemap brings everything together like an index and it serves as a roadmap for search engine spiders. For deep websites with hundreds and thousands of pages, creating segmented sitemaps is a great website optimization technique.

Segmented sitemaps are essentially as the name implies. You simply break-down and segment a lengthy sitemap into relevant groupings for their own dedicated sitemap. For instance, if your company has a blog that publishes posts weekly or every other day, you can create segmented blog sitemap to contain links to all of you blog posts.

After you've created a sitemap, or segmented sitemaps, you can then generate XML versions of each sitemap. XML sitemaps are submit individually to your website’s Google Webmaster Tools account. This tells Google the pages of your website that are ready to be crawled and indexed.

About the Author:

Tyler Tafelsky is a SEO and Internet marketing specialist at the Web Presence Group, a professional website optimization company and branch of OIC Group.

Tyler offers over 5 years of experience in the SEO profession and has handled a spectrum of campaigns on both a global and local level. You can contact him directly via email at tyler@webpresencegroup.net or you can connect with Tyler on Google+.

Strategy Insights for SEO in 2013

Search engine optimization (SEO) is rapidly evolving. The fact of the matter is, Google is not a big fan of SEO's. This is primarily because the core function of SEO is to manipulate Google's search results for the benefit of clients, or the SEO practitioners themselves. As a result of this cunning manipulation, the quality of Google's search results has diminished.

So Google continuously changes its search engine algorithm for quality control and to keep the impact of SEO subtle and maintained. But aside from the more minute algorithm changes that occur on a frequent basis, Google is striving for a greater evolution of its search results that will significantly impact the roles of SEO's and search marketers.

In a nutshell, the big changes for SEO are already present. It will be the onset of 2013 when they really start realizing their full potential.

So what are these big changes that are evolving Google search? The momentous changes center on social engagement (namely via Google Plus) and the profound impact real social interactions will have on SEO.

SEO is NOT Dead. It's Becoming More Social

Have you heard of this catchy buzzword floating around: "SEOcial?"

That weird little word, in its very essence, underscores the new form of search engine optimization. Instead of optimizing a website's content for keywords, SEOcial is all about optimizing your content (articles, webpages, blog posts, videos, etc.) for social engagement.

Awesome and engaging content that gains the likes, tweets and +1's of the masses is what will win the SEO game in 2013.

Not to say some of the more old-school SEO practices of keyword optimization and link popularity will be entirely dead - these techniques just wont be as powerful as the latter social media signals and natural sharing of exceptional content.

How to Prepare Your 2013 SEO Strategy

In short, the brands that produce top-notch content, and share it persistently with the right audiences, will achieve better positioning in the organic search results. In a sense, SEO is becoming more like actual marketing in that the focus has shifted from gaining the respect of Google (via keywords and links) to gaining the respect of people (via relevant, awesome content and social engagement).

Creating Amazing Content That Gets Ranked

Your 2013 SEO strategy will center on the development of superior content. To get your creative juices flowing you should be asking yourself:

  • "What types of content (e.g. videos, articles, etc.) would my target audience find engaging?"
  • "What social media platforms (e.g. Facebook, Google Plus, etc.) does my audience participate on?"
  • "What topics of interest (e.g. Tutorials, Reviews, etc.) are relevant to both my brand's offering and my target audience?"

The answers to these questions will build the foundation for your SEO content strategy.

Partner With Insiders to Produce Killer Content

The inspiration and insights needed to create killer content will be best gathered by the people who are knowledgeable and passionate in the brand. By teaming up with insiders, you or your content creators can learn, incubate, and develop superb ideas that promote profound results.

If you're doing SEO for your own business, insiders are the people of your company that know the in's and out's of your USP's, products/services, and target market. If you're doing SEO for clients, the insiders will be the clients themselves and their marketing personnel.

Again, SEO is becoming more like real marketing. Think of the content you create as a marketing and advertising tool that spreads brand awareness. As that awareness grows, so will your brand's social authority (which can have a direct impact on SEO.)

Diversify Your Content Portfolio

There are many forms of content that you can produce to engage with your target audience. Spanning from videos to podcasts, infographics to articles, there's a lot of ways you can communicate and promote engagement.

You can even take one form of content, such as an article, and re-purpose it into another form, such as a video. In the SEO profession, we call this spinning. Spinning content is typically frowned-upon because it's generally seen as an effort of spinning the same article several times to generate greater link popularity. However, spinning your work into entirely new forms will help make the most of your resources while diversifying your content portfolio.

The Last Word

As you have learned, the best practices of SEO in 2013 will emphasize great content and engaging your target audience with that content. Just look at Google's search results. Local organic listings with Google Maps (heavily based on the social media network Google Plus) are dominant. Additionally, the types of content that you see ranking are videos, articles and blog posts - which are all enhanced with a little picture of the author (authorship rich snippets.)

There's still plenty of time to start planning your 2013 SEO strategy. I hope these insights will focus your intentions on the righteous path of creating a well-optimized web presence.

About the Author:
Tyler Tafelsky is the Internet marketing manager here at OIC Group, Inc. He offers over 5 years of experience in the SEO profession and handles a spectrum of campaigns on both a global and local level.

Tyler is well-adept in the latest changes of Google and advocates Google Plus and other social mediums as an integral component to any organic search marketing (SEO) campaign. You can contact him directly via email at tyler@oicgroup.net or you can connect with Tyler on Google Plus.

 

 

Is PPC Advertising is Right for Your Local Business?

Pay Per Click advertising may have a reputation as a costly and overly-competitive endeavor.

Sure, that might be the case if you are bidding on popular keywords that cost over $3 per click.

However, Pay Per Click advertising actually offers extraordinary control and flexibility over who sees your ads, and under what keywords they use to trigger them. This can be huge for local business.

The fact of the matter is, PPC advertising can be momentous game-changer for all types of companies. The trick is knowing the right keywords to bid for, as well as knowing the minor (yet significant) intricacies of setting-up a paid search campaign.

In this post, we are going to breakdown some of the advantages and techniques to using Pay Per Click advertising for your local business.

The Advantages of PPC Advertising for Local Businesses

For local businesses, PPC advertising can be HUGE for a local company's marketing efforts. In short, Google AdWords enables advertisers to set campaigns so that their ads are only triggered to users in certain geographic regions.

Let us give you a prime example: A bike shop wants to promote its niche inventory of road bikes, namely 'Orbea bikes' being one of the keyword targets. The bike shop, located in Traverse City, MI, can roll-out a some ads for this particular keyword that are only shown to search engine users in the northern Michigan region, or within a specified radius of Traverse City.

Assessing the PPC Playing Field

Determining if PPC advertising is right for your business requires some keyword assessment and competitive analysis. First you must pinpoint the keywords that the most relevant to your company and what your business has to offer. In addition, you must assess the cost per click (CPC) of each keyword to evaluate whether or not the investment is worth the website traffic.

Once you have some keywords that are relevant and within your budget, you must search those keywords to get an idea of how competitive they are in the search results. If you are only interested in local traffic, the size of your market will have a major influence on your decision. For instance, notice the paid listings above for "chiropractors."

This search was set so that we were looking for chiropractics in "Boston," a large metropolitan area. As a result, the local competition for this keyword is fierce, and we may want to do some more research before rolling out an Pay Per Click ad.

Social Momentum in Search

Notice in the image of the 'Orbea bikes' ad above the social integration of Google+, "Jason Whittaker +1'd this page." This nice little ad enhancement is an example of how Google is infusing its social media platform (Google+) in the search results.

These little social icons are also popping up in the organic results. For local companies, this holds even more marketing importance. At the end of May, Google ditched its 'Google Places' pages (often shown in the search results for locally-oriented keyword searches) for a new format called Google+ Local pages. Google+ Local pages are designed for local businesses, and are somewhat like a hybrid of Google Places pages and Facebook brand pages. This is because Google+ Local pages are associated with both social (Google+) and search.

As a result of these big changes by Google, righteous businesses can capitalize on building cohesive Internet marketing campaigns that involve social media, SEO, and Pay Per Click advertising. Building a successful campaign takes research and analysis of your business, its market, and your competition. In some cases, PPC advertising may not be in the best interest of your business, and SEO and web optimization is the best route.

Nonetheless, the emergence of Google+ must not go overlooked. So whether you're pursuing organic SEO to increase your rank, or seeking immediate search engine exposure via ecommerce PPC advertising, keep the social top of mind, because it's definitely a primary focus for Google.

 

This article written by Tyler Tafelsky, one of our website optimization Internet marketing specialists here at OIC Group, Inc.

Visit Tyler on Google+

 

Peoria Web Design Company Offices:
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Phone: (309) 680-5600

Mailing Address:
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