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Blog items tagged with "google-places"

Local SEO Webinar for Thursday May 31st at 2:00 PM CST

The SEO and Internet marketing professionals here at OIC Group, Inc. are presenting a local SEO webinar tomorrow May 31st, 2012 at 2:00PM CST (3:00PM EST).

The webinar will underscore the importance of search engine optimization for local businesses, and will showcase many actionable takeaway points that attendees can employ on their own. Tomorrow's local SEO webinar will offer a wealth of insights for viewers in various industries and professions.

OIC Group is pulling back the curtains on many "secrets" of the trade, from techniques to optimize your website to ways on how to increase your Google Places ranking. After years of immersion, research, and testing, the SEO team at OIC Group has become an industry leader in local SEO and Internet marketing. In tomorrow's webinar, specialists of the company plan to share a number of powerful SEO techniques and specific processes.

Attendees can learn several ways to do some SEO of their own, such as:

  • How to optimize a Google Places page
  • Tips on how to keyword optimize a website
  • How and where to build quality links for SEO
  • Where to further promote your local business on the web
  • There have been a lot changes taking place in online search.

In an effort to provide more relevant, better quality search results, Google has been focusing more on the local orientation of its users. That is, Google is showing localized search results (commonly Google Places) based on the IP addresses of users' locations. These shifts have not only impacted Google's search landscape, but have leveled the playing field.

No longer is Google search solely for big-business brands with powerful websites and large marketing budgets. Now, local businesses can take advantage of an effective advertising and marketing platform that offers a highly targeted way to connect with in-market consumers.

To learn actionable tips and strategies that center on local SEO, Google Places optimization, and other Internet marketing channels for local businesses, sign up for OIC Group’s webinar. The webinar is set for tomorrow (Thursday) at 2:00PM CST (3:00PM EST). To sign up for the webinar, click here.

Local SEO Strategies You Can Do In-House

As a local company, reaching out to new customers can be difficult. Gone are the days when most people would turn to the YellowPages to find a local solution to meet their needs. In today's digital age, people are using the Web to seek a reliable local business. This makes building an Internet presence for any virtually any local company a must. That doesn't mean you have to go out and hire a SEO or Internet marketing firm to get the ball rolling. A lot of ways local businesses are found can easily be done in-house. That is, if you have an office assistent, part-time intern, or complete marketing team, you can execute a number of local SEO strategies, in-house.

Local Online Directories

One way local organizations can be found on the Internet is via directories. Most directory listings are trusted sources for information by offering customers reviews and insights about local businesses. Additionally, many popular directories are popping up in the organic search results. So what's more than being found by a person using the actual directory, is being found be person searching Google who sees your directory listing in the search results. Creating a listing on these web directories is simple. However if your business is only listed on only a couple sites, you could be missing out on some good opportunities to get seen by local, in-market searchers.

The Local SEO Value

Each online directory that you submit your business to is one more opportunity to be found on the web. Thus it is very important that you take the time build as many directory listings as possible. In addition to the increased visibility your business can have, creating listings on these sites can have tremendous SEO value. Every individual directory listing is link back to your website. These backlinks signifiy greater authority to your site and can improve your search engine rankings as a result. Also, each directory listing represents a citation that can benefit your company when it comes to local search engine optimization.

The more citations your business has around the web, the better ranking your Google Places page can have. In essence, building citations for Google Places SEO via directories has become the new form of off-page optimization for local businesses. Below we have compiled 30 of the most popular directories for local businesses. It may seem like a lot of work to go out and create a listing for each of these sites. But all in all, the ROI of doing this in-house far exceeds that of hiring a local SEO company.

 

This article written by Tyler Tafelsky, a local SEO and organic search marketing expert here at OIC Group, Inc.

Visit Tyler on Google+

Building Citations for Google Places SEO

In today's digital age, there are few alternative to improving your business's online visibility if you want great marketing ROI. SEO and Internet marketing have evolved, and now Google Places is taking the hot seat for online advertising exposure. As a result, Google Places SEO (or Google Places optimization) has become a high demand marketing solution for local businesses.

Google Places Optimization via Citations

One of the most effective ways of improving a business's ranking in Google Places is by citations. Many interested in search engine marketing often confuse Google Places citations with links, but the two are not the same. Google Places citations help local businesses earn higher ranking in Google Places results.

A citation refers to an external listing (outside of the Google Places page) of company's name, address and phone number (NAP). In essence, Google will compare the citation of a business's Google Place page with that of the business's citations on other websites. The more citations that exactly match the NAP of the Google Places page, the greater potential to rank higher in the Google Places listings.

The Righteous Path to Building Citations

There are several ways and resources for building citations. As you begin to build citations on other websites, it is absolutely imperative that you keep your NAP's consistent. You should note that using multiple phone numbers often hurts your ranking, as does changing the name of your business in the heading.

Additionally, be as specific as possible in your NAP, as to include suite #'s and other details that might conflict your NAP with that of another business. So remember, the same NAP in every citation is critical. Some of the best places to build citations are through local directory listing sites other than Google Places. Google pulls a lot of information from these directories. You could try such directories as Open Table, Yelp, Urban Spoon, Kudzu.com, YP.com, CitySearch.com, Merchantcircle.com, and Superpages.com.

Simply establish your business's listings in these directories that apply to your company. This alone can drastically increase your chances of earning a higher ranking in Google Places. These directories and Google Places combined show the world that you are credible, legitimate business with an actual place on the planet and that benefits your local SEO optimization strategy.

There are also many other variable that go into the Google Places optimization process. Most of these factors surround the word choice of your business's description, the images and videos that you use, and the "offers" you post on your Google Places page. The www.webpresencegroup.net offers valuable services and resources that focus specifically on Google Places SEO. You can visit the website optimization company to learn more.

 

This article written by Tyler Tafelsky, one of our Internet marketing specialists here at OIC Group, Inc.

Visit Tyler on Google+

Google Places Optimization: The New Form of Local SEO

Search engine marketing, particularly local search engine optimization (SEO) is an ever-changing endeavor that demands constant awareness of the local search landscape. What may have worked six months ago could be obsolete today.

Google Places Optimization Peoria, IllinoisEffective SEO's and Internet marketers must stay up-to-date on the latest trends that are impacting the world of search. One of the trends that is taking over the local SERP's (Search Engine Results Pages) is Google Places. Accompanied by a local map with little red and blue pins, the Google Places listings are becoming the most popular search results that Google offers to its users.

Google Places growing popularity is mostly due to the value that search engine users see in these types of results. Unlike the natural or organic listings that offer national-based results, the Google Places listings merge relevant consumers with the local business that can meet their needs.

So what does this mean for the future of SEO and Internet marketing? Simply put, the new form of local SEO is in Google Places optimization.

What is Google Places Optimization?

Like local SEO, Google Places optimization is the effort of increasing a business's ranking the Google Places listings. This practice utilizes some of the same concepts as local SEO, as well as some more unique strategies. Keyword relevancy is still a factor on a Google Place page, among many other factors. For local businesses and entrepreneurs looking to dominate their local search marketers, Google Places optimization should be atop their list of marketing priorities.

What Are The Major Benefits Of Google Places Optimization?

  • Having a Google Places page is a major boost to a website's reputation and search engine credibility (added local SEO value)
  • Google Places offers an advertising opportunity that is virtually free to use
  • Prospects can efficiently find the types of businesses that will meet their needs (highly targeted exposure)
  • The Google Places listings are favored on mobile search results. This is huge for business who feed off instant response search engine marketing and mobile advertising.
  • Within a Place page, businesses can showcase their products and services through rich media like videos and images. Google Places optimization is no doubt the new, primary form of local SEO.

If you are interested in learning more or would like information about Google Places optimization services, feel free to contact the SEO experts at OIC Group today.

 

This article written by Tyler Tafelsky, one of our Internet marketing and SEO Peoria IL specialists here at OIC Group, Inc.

Visit Tyler on Google+

 

Peoria Web Design Company Offices:
OIC Group, Inc.
Phone: (309) 680-5600

Mailing Address:
PO Box 1111
Peoria, IL 61653