Blog items tagged with "google-local"
Tags: nap , citations , google+ , google plus , google local , google local search , google , on-page seo
Attaining top search engine ranking in the Google organic search listings is different from that of reaching a high placement in Google's local listings (which are accompanied by the map and red pins.)
In this article, we delve in the basic SEO best practices of optimizing a website for each of these search engine listings, helping you to double your business's search engine exposure at the top of Google.
In short order, organic search optimization takes deeper on-page SEO, while ensuring your website is properly optimize to rank in the Google Local Listings is a little easier. Below we go into detail about the general on-page SEO techniques to cover both.
Organic Search Optimization
Optimizing a website for high rankings in Google's organic search listings involves a number of different components. The nice thing about on-page SEO for organic search optimization is that the 80/20 rule applies. In essence, there are a few things you can do to make a big difference.
An important piece of the SEO puzzle is proper keyword inclusion. In other words, you need to mention your primary keyword target in the right places on the page. These include:
- Meta Title, or Page Title, which you will appear as your listings main headline link in the Google search results. It's SEO best practice to keep your Meta title under 70 characters
- Meta Description, which is the summary of that page that appears in Google's search results below the main headline link. Include your keyword target here but avoid a lengthy Meta description that exceeds 155 characters
- Headers are a great place to establish keyword relevancy on the page. Mention your keyword in a Header 1 and Header 2, but try to be creative about it
- Page Copy below your headers is also an important place to mention your keyword targets. Shoot to include the keyword at least 2-3 times and try to have at least 200-300 words of copy for each page
This is just the tip of the iceberg when it comes to on-page organic SEO techniques. Other concepts and strategies worth researching are strategic internal links, HTML and XML sitemaps, Schema, optimized images, and website optimization or technical SEO. This often combines aspects of SEO, web design and development. You can explore some of these advanced components at Top of Mind's SEO Guide.
Google Local Optimization
Making sure that a website is well-optimized for the Google local listings (shown with the Google map) is a straightforward process.
- First and foremost, ensure that your business's name, address, and phone number (also called "NAP" or a "citation") is mentioned accurately on all pages of the website.
- Next, head on over to Google+, and claim and submit the verification process for your company's Google+ Local page. Also be sure to populate your the Google+ Local page as completely as possible
- Lastly, add a link to your business' Google+ Local page on your website to seal the deal
Similar to the processes involved in organic search optimization above, there are other on-page SEO techniques that can help boost your Google local listing's ranking. Some of these techniques include, but are not limited to, creating and uploading a KML file, integrating LocalBusiness Schema markup, citation auditing, etc.)
For the first step of the Google local optimization process, it's critical that the NAP information is completely accurate and consistent across all other web properties that your business owns (i.e. Facebook page, Yellowpages profile, LinkedIn profile, Yelp page, etc.)
For advanced local SEO consulting and techniques on how to further optimize your company's web presence, contact OIC Group today.
Tags: links , google local , directories , citations , local seo , seo
When it comes to off-page SEO (which makes up a majority of Google's ranking algorithm,) it's all about building and earning links to a webpage.
However, what most businesses fail to realize about off-page SEO is that citations are essential to uplift rankings in the Google Local Search results.
Although links might be more influential in Google’s organic search algorithm, citations are the bee's knees to rank higher in the local results (the listings accompanied by the Google map with little red pins.)
A citation is simply a mention or reference of your business's name or contact information somewhere on the web. A few examples of where you can find quality citations include:
- social listings, such as LinkedIn or Google+ Local
- Yellow Pages directory listings
- review site listings, such as Yelp or Manta
- local chamber of commerce
- other web directory listings, such as Superpages
Citations can have a momentous impact on a business's local SEO rankings. Even when there's no link included with a citation, Google still recognizes the mention of your business and factors-in the search engine value as a result.
Why Citations are Critical for Local SEO
Local companies that rack-up tons of citations on other websites can spike their Google local search ranking. Some of the primary reasons why Google values quality citation are:
- Community Value – Citations show that your business is a part of community on the web. In a sense, you're establishing legitimacy with Google by proving your business is real and engaged on various other websites.
- Validity & Legitimacy – Citations are sign of validity, which is arguably the main reason why Google’s local search algorithm factors-in citations.
- Niche Industries & Professions – Citations are ideal for businesses in a smaller industries or professions. Google recognizes the source of your business's citations. So if you're chiropractic business has listings on chiropractor directory sites, the value only increases.
Discovering opportunities to build citations is now always easy, and going about building them can seem like a monotonous task. Fortunately we've compiled a nice list of resources for you to use. Dedicate a block of time in your day to build 1 or 2 citations of these websites. In time, you can see your Google Local Search ranking increase for the keywords that drive quality traffic to your website.
Before you start building citations, you should ensure that you have properly set-up a Google Plus Local page for you business. This is the foundation and will help magnify the impact of your citation building efforts.