Blog items tagged with "ecommerce"
Tags: ecommerce seo , click centric seo , social media , conversions , link building , seo , ecommerce
Are you trying to sell products online? Do you have an ecommerce site that needs more traffic?
In the OIC Group family tree, we have specific branch that can help. Our ecommerce SEO company, Click Centric SEO, was spawned to help online stores increase their organic search visibility. Click Centric SEO provides completely-custom and individually-tailored ecommerce SEO programs for all types of online stores.
Get a Free Ecommerce SEO Assessment
What many online business owners appreciate with Click Centric SEO is how we provide free, no-risk ecommerce SEO assessments for prospective clients. Before making any financial investment with our ecommerce SEO company, you can receive a thorough SEO review and technical analysis of your online store. One of our experts will walk you and your ecommerce team through the information and point out strengths, weaknesses, and opportunities to:
- establish keyword relevancy by optimizing site content and internal linking.
- promote greater conversion potential for visiting traffic.
- structure your online store to be more user-friendly and intuitive.
- improve your overall search engine visibility.
- technically enhance your website for more efficient search engine crawling and indexing.
To get started and earn your free ecommerce SEO assessment, contact Click Centric SEO.
Start Selling More Products Online with Our Ecommerce SEO Company
Our ecommerce SEO company has a track record for success helping online stores sell more products online. Spanning from TV retailers to custom tank top providers, Click Centric SEO has helped numerous companies experience success in the online marketplace.
Beyond just ecommerce SEO services, Click Centric SEO also specializes in many other aspects of digital marketing and brand building. Such specialties include: social media marketing and optimization, Pay Per Click (PPC) advertising and SEM, content marketing, and email marketing. Click Centric SEO is also capable of putting together unique ecommerce SEO program, such as link building campaigns or website optimization programs.
Whatever your e-retail goals may be, the experts at Click Centric SEO and OIC Group work together to help you sell products online and achieve success.
Tags: ecommerce , seo , on-page seo , tips , strategies , page title , meta description
The competitive nature of ecommerce search marketing makes SEO a daunting endeavor for most online retailer. There's a lot that goes into optimizing an ecommerce site. But if you can handle the on-page SEO essentials in-house, you'll have a good jump on the competition before unleashing your off-page SEO strategy.
To help you on your way to optimizing your ecommerce site, below are the essential practices of on-page SEO. The term "optimization" can mean a lot of things. But in this context, optimization is simple making use of keywords in the right places, respectively.
1. Make URLs SEO-Friendly
Depending on whether or not you use a CMS (content management system) for your ecommerce website, you may or may not have control over your page's URL structure. In essence, and like other forms of on-page SEO mentioned below, you'll want to include only the core keywords in your URLs (no need to include throw-away terms like "the" or "and.")
Your keywords for ecommerce SEO will most likely be the product name (brand/model,) type of product, and/or general category of products, depending on the URL or page. Having keywords in the URL helps to define the semantic relevancy of the page. A good tip is to keep your URLs as short as possible, and avoid lengthy URL names.
2. Keyword Optimize the Title Tag & Meta Description
The HTML title tag (or "Meta Title") is one of the most influential elements for on-page SEO and establishing keyword relevancy. It's recommended by most trusted SEO service providers that you keep the title under 60-70 characters. This will enable you to keep your pages tight and focal with respect to your keyword targets. That is, you'll only want to optimize pages for 1 or 2 closely related terms.
The Meta description is a short summary of the page that only is seen on the search engine results page, just below the title tag (or main link headline in Google.) While it's debated over whether or not the Meta description actually plays in a role in on-page SEO, the content will certainly be read if your page is ranking highly in the search results. For this reason, tailor a Meta description that is both incentivizing and keyword optimized.
3. Name Images and Alt Tags with Keywords in Mind
Images not only make your pages more appealing (and help with conversion optimization,) but images can also be optimized for ecommerce SEO. A sound tip in optimizing images for on-page SEO is name or labels your images with respect to your keyword targets. Furthermore, you can keyword optimize images' description and tags (found under the image properties) before uploading to your website.
And then there is the Alt tag for images (which stands of "alternative text.") This is text that should reflect what the image is about for users who do not have a compatible browser to actually show the image. Try to be ethical when keyword optimizing the Alt tag for SEO. That is, write an Alt tag that does indeed represent the image, but is also SEO-friendly in that it includes the page's keyword targets.
4. Tailor Unique and Compelling Page Copy
Whether for product descriptions or just general page copy for your homepage or product category pages, it's critical that the content of your ecommerce site is unique. Too often, ecommerce webmasters or site owners will use the same copy provided by product manufactures (this is particularly the case with individual product descriptions.) Instead, get creative and write unique, compelling content.
The fact of the matter is, when duplicate content gets crawled on numerous sites trying to sell the same thing, the ecommerce SEO value is significantly diminished. In short, Google will find less value in a page that has the same content on various other pages throughout the web.
Other Considerations for Ecommerce SEO
The above on-page SEO tips are essential to ensure your ecommerce site is well-optimized for search. This, however, is only the tip of the iceberg. In addition to off-page SEO (that focuses on link popularity, content marketing, and social engagement,) other considerations for ecommerce SEO include:
- Making use of videos for product reviews and other ways to engage your target market
- Building a complete HTML sitemap on your ecommerce site
- Analyzing and optimizing the steps in your check-out process
- Establishing an authoritative social following, emphasizing Google+ and Facebook as primary platforms for engagement
Ecommerce SEO can be a tough playing field. Be sure to build your foundation by implementing the tips above. For more information, tips, and resources, visit Click Centric SEO, OIC's ecommerce SEO and marketing branch.
Tags: keyword research , social media , google+ , local , strategy , small business , seo , ecommerce
Ecommerce SEO is not just for big brands with big advertising budgets. When executed in the right manner, ecommerce SEO for small business retailers can have a momentous impact.
The first step toward ecommerce SEO success is building logical expectations and setting realistic goals. In short, most small business ecommerce sites are not going rank highly for 2-to-3 word product-related keywords (e.g. "Asics running shoes" or "mens vintage clothing"). There's just too many well-optimized websites dominating the playing field.
Instead, an ecommerce SEO strategy for a local retailer needs to be extremely specific with keyword targeting. That is, small businesses need to optimize their ecommerce sites for more detailed long-tail keywords (e.g. "Asics nimbus gel 12 womens" or "mens vintage leather pants".)
Additionally, any small business retailer can benefit from having a local SEO strategy that merges aspects of social media marketing. Addressing the local approach to optimization (and social marketing) can significantly benefit ecommerce SEO for small businesses. This is primarily because Google is starting to integrate more locally-focused search results that also include social activity of Google+.
So how does a small business begin in creating the optimum ecommerce SEO strategy? Let's dive into greater detail below.
Latch-On to the Long-Tails
Although high-volume keywords look attractive for SEO, the more volume a keyword offers, typically the more competition it has. In fact, this is a primary reason most ecommerce SEO campaigns fail - they try to optimize for keywords that just not plausible to rank for (and they spend months trying to reach page 1 with no success.)
When doing keyword research for small business ecommerce SEO, start with phrases that are highly relevant to your website and core product offering. Get very specific with your research and try to uncover long-tail keywords that offer substantial search volumes, but with minimal competition. Although this can be an exhausting effort, choosing the right keyword targets can make or break your ecommerce SEO campaign.
Look for 3-to-5 word phrases that get 10-200 local monthly searches. The keywords in this range of search volume are typically less competitive, yet significant for SEO. And if your business is highly relevant on these long-tail keyword phrases, you chances to rank for these terms are even greater. Be sure to actually search these phrases in Google and get look that the search engine results page (or "SERP".)
Take note of the websites that ranking in the top 10 results. Additionally, take a gander at any paid or sponsored listings surrounding the organic results. A competitive keyword is sometimes evident based on who is bidding for the keyword using PPC advertising.
Combine Local SEO with Ecommerce SEO
In effort to ensure better quality results, Google is starting to serve its users more relevant, localized listing. Earlier this year, Google started integrating Google+ social activity into it search results. This has underscored the importance of locally optimizing a small business website.
The first step of local optimization is quite basic. You simply need to include your geographic references of your location through certain areas of the site. One of the best ways to achieve this to ensure your address is accurately mentioned in the site-wide footer of your website. In addition, you can further locally optimize your ecommerce site by:
- including the city and state in the Page Titles and Meta Descriptions of the primary optimized pages of your site
- mentioning your geographic location in the page copy or text of certain webpages
- building links to your website using geo-specific anchor text (e.g. "mens vintage clothing in Boston")
- cross-linking your Google+ Local page with your ecommerce site (more below)
Share Your Goods via Google+
A priority for any small business pursuing online marketing should be creating a Google+ Local page. This social media profile is a powerful web property that can significantly enhance the ecommerce SEO efforts of a small business.
Here you can share links to products, video reviews, or other relevant content that you deem valuable to social users. As a result, you can inbound more traffic to your website, in addition aiding your 2013 local SEO strategy with social signals pointing to your content and optimized product pages.
When Google+ followers or simply local searchers go to Google to find a product that you're offering, it's possible that your Google+ posts can be seen in their search engine results. To maximize the potential of this happening, be sure to use the hashtag (#) to tag relevant keywords that best describe your post.
For instance, if you're posting a review about a 'green countertop cleaner' include at the end of your Google+ post a few hashtags, like #green #ecofriendly #cleaner. This will increase the keyword relevancy of your post around green cleaners, and can increase the chances that your post will be visible on both Google+ and Google search.
To learn more about ecommerce SEO services, contact us or visit our subsidiary company ClickCentricSEO.com
Tags: html , development , design , on-page seo , cms , Exponent , seo , ecommerce
It's pretty common today to see ecommerce sites operated on a content management system or CMS software. In short, a CMS is platform enables almost anyone with basic computing knowledge to manage and edit the content of a website.
Content management systems provide convenience and cost-efficiency because they reduce the need for webmasters and HTML technical professionals. For ecommerce stores with many employees supporting the site, a CMS offers an ideal website solution. T
he choice of CMS software will also impact how search engine friendly a website is. Because the software generates the HTML code for the site, a CMS can have a direct impact on SEO performance. For this reason, there's a lot of debate about which CMS is best for ecommerce SEO?
Well we have done our homework and found that there's handful of content management systems that suit well for ecommerce SEO. A few common choices are Wordpress, Magento, and Volusion; however even these did not compare to our flagship product. When it's all said and done, (and yes, we'll toot our horns on this one) Exponent CMS reigns king for ecommerce SEO. Why, you might ask? Well let's dive right in.
SEO Friendly Code
The HTML coding structure generated by a CMS holds immense importance for search engine optimization.
Where some platforms produce cumbersome coding structures with nestled tables and mysterious tags with random characters, Exponent has been developed with back-end optimization as a top priority.
When we created Exponent, the organization and use of certain HTML tags and SEO friendly coding techniques was our primary focus. Some of the most important pieces of content are among the first lines of code to be crawled. By building a CMS that generates a seamless HTML back-end, Exponent websites are crawled and indexed faster and more efficiently that other CMS platforms.
Complete Content Editing
Optimizing website content is paramount for ecommerce SEO. Not only is quality, keyword optimized content important for SEO, but having unique, customer-focused copy can contribute to sales conversions. With Exponent CMS, editing and optimizing the content of your website is simple.
The off-page SEO elements, such as the URL, page title, and meta data, can be easily optimized per page. These elements are critical for SEO and are a must have for any CMS platform. Also important is the body copy or page text.
Although just about any content management system is equipped with the capabilities to edit the body copy, Exponent goes one step further. Many of the default attributes of content editing are set with SEO in mind.
For instance, the bold attribute defaults to a strong tag and internal linking can be executed on the fly, with no HTML coding required. The interface of Exponent CMS is a reflection of the website itself. Although there is some back-end functionality with editing off-page SEO elements and media, almost all work is done as it's seen on the site. Exponent uses an intuitive module-base system, making content editing a breeze.
Limitless Layout Capabilities
The process of optimizing a website must also take into consideration the post-click activity of users. This is the evolution of SEO, also known as conversion optimization, and it centers on having the proper design elements and calls-to-action.
Additionally, custom contact forms and design elements can be placed on pages to enhance the conversion potential of key pages. This allows even the most elementary of end-users to create and optimize a webpage from scratch.
These are just some of the primary reasons why Exponent is the top CMS for ecommerce SEO. Other features include easy integration of social media icons, mass product uploads, e-newsletter sign-ups, and custom design and development capabilities. If you'd like to learn more about Exponent and what makes it so SEO friendly, visit www.ExponentCMS.org.
This article written by Tyler Tafelsky, one of SEO Specialists here at OIC Group, Inc.
Tags: linking , shopping cart , seo , ecommerce
There is a lot talk in the ecommerce forums about which shopping cart software platform is the most "SEO friendly." It is a phrase that gets tossed around quite a bit, and depending on who is claiming a shopping cart to be SEO friendly, the definition can mean a lot of things. Here at OIC Group, we have years of experience in developing ecommerce shopping carts, particularly those that need to be compatible with search engine optimization. So in this blog post, we are going to highlight some of the major components that make for a SEO friendly shopping cart.
"Static" Instead of "Dynamic" URLs
One of the most important aspects to a SEO friendly ecommerce site are the URLs of its product pages. A dynamic, non SEO friendly URL might look like www.yourwebsite.com/id=12345?ref=321. In a SEO friendly ecommerce platform, you should be able to edit and choose the URL for your pages. This will allow you to include the page's keyword targets in the URL. So instead of a dynamically generated URL, you can change this to a static, SEO friendly URL like www.yourwebsite.com/keyword-target.html.
Title & Meta Tag Control
Another key component that you need complete control over is the page title and meta tags. The title of the webpage is one of the most important contributors to establishing keyword relevancy for SEO. In addition, the meta description holds some importance for SEO, and it is also crucial to blend keywords into the content of the description.
SEO friendly shopping carts will always have editable fields where you can write your own page title, meta description and keywords. There is no right or wrong way in writing these on-page SEO elements, but be sure to know what keywords you are targeting for that page and respectfully include those keywords into these fields.
Optimized Internal Linking Patterns
Unlike external linking, which is commonly referred to as "link building" from external sources to generate website popularity, optimized internal linking is different (and still very important for SEO.) Ensuring that your site has a well-optimized linking pattern between relevant pages can make a significant difference in your rankings Each page of your ecommerce website should be optimized for one or two primary keyword targets. For instance, you want www.yourwebsite.com/product-x.html to rank highly for the keyword “product x". In turn, you will to create links on your site that point to www.yourwebsite.com/product-x.html to use “product x” in the anchor text or link text.
XML Sitemap Generation
Generating and submitting the XML sitemap of your ecommerce site will help search engine spiders crawl and index your webpages faster. This is an important component for search engine optimization, for most search engines like Google fully support and emphasize the use XML sitemaps. Some of the most SEO friendly shopping carts will create XML sitemaps automatically as product and category pages get updated. For ecommerce websites, this can be a great features because some online stores have thousands of pages on the website. This is ideal if you provide ecommerce SEO services or simply have an ecommerce website.
Shopping Cart Functionality
The last point to consider when pinpointing an ecommerce shopping cart with SEO in mind is the functionality, especially during the checkout stages. This aspect focuses more upon the consumer behavior and preferences, rather than the mechanics of SEO and spider crawl-ability. In fact, many would consider this to be a facet of conversion optimization or website optimization. While customers are checking out, the last thing you want them to do is bounce, or leave your site due to a cumbersome process. Aligning the stages of the checkout process with respect to the product and customer preferences is essential. Many professionals in the field of website optimization consider this aspect to go beyond SEO, however wasted traffic is as good as no traffic. Ensure that your ecommerce shopping cart software enables you to customize the steps in the checkout process. Only a few SEO friendly shopping carts can handle these capabilities without a developer.
This article written by Tyler Tafelsky, one of our Internet marketing specialists here at OIC Group, Inc.