Blog items tagged with "conversions"
Tags: ecommerce seo , click centric seo , social media , conversions , link building , seo , ecommerce
Are you trying to sell products online? Do you have an ecommerce site that needs more traffic?
In the OIC Group family tree, we have specific branch that can help. Our ecommerce SEO company, Click Centric SEO, was spawned to help online stores increase their organic search visibility. Click Centric SEO provides completely-custom and individually-tailored ecommerce SEO programs for all types of online stores.
Get a Free Ecommerce SEO Assessment
What many online business owners appreciate with Click Centric SEO is how we provide free, no-risk ecommerce SEO assessments for prospective clients. Before making any financial investment with our ecommerce SEO company, you can receive a thorough SEO review and technical analysis of your online store. One of our experts will walk you and your ecommerce team through the information and point out strengths, weaknesses, and opportunities to:
- establish keyword relevancy by optimizing site content and internal linking.
- promote greater conversion potential for visiting traffic.
- structure your online store to be more user-friendly and intuitive.
- improve your overall search engine visibility.
- technically enhance your website for more efficient search engine crawling and indexing.
To get started and earn your free ecommerce SEO assessment, contact Click Centric SEO.
Start Selling More Products Online with Our Ecommerce SEO Company
Our ecommerce SEO company has a track record for success helping online stores sell more products online. Spanning from TV retailers to custom tank top providers, Click Centric SEO has helped numerous companies experience success in the online marketplace.
Beyond just ecommerce SEO services, Click Centric SEO also specializes in many other aspects of digital marketing and brand building. Such specialties include: social media marketing and optimization, Pay Per Click (PPC) advertising and SEM, content marketing, and email marketing. Click Centric SEO is also capable of putting together unique ecommerce SEO program, such as link building campaigns or website optimization programs.
Whatever your e-retail goals may be, the experts at Click Centric SEO and OIC Group work together to help you sell products online and achieve success.
Tags: seo , spam , link building , social media , content , technical seo , usability , cro , conversions
In today's digital marketplace, there are thousands of SEO companies on the Web. Although each entity will claim to be adept in providing SEO services, only few are truly capable at generating substantial results and sufficient ROI.
In essence, the quality spectrum of SEO companies is incredibly vast. The majority of firms fall on the lower end of that spectrum, and as a result, interested businesses need to be careful who they invest their marketing dollar in.
There are some clear indictors that red-flag these spammy SEO companies. In this article, we'll highlight five warning signs that you should look for when seeking a credible SEO services provider.
Prides Link Building Service on Numbers (and Not Relevancy Nor Authority)
Many SEO companies advertise link build services in numbers. "We'll build 1,000 links to your website in the first month!" Now does that really seem natural through the eyes of Google?
Crap like that will only hurt your site's SEO potential. Links need to be built strategically and meticulously over time, using relevant and authoritative link sources. Additionally, link building must respect using a diverse and natural blend of anchor text. Unfortunately, only some SEO firms grasp this concept.
Preaches That "Content is King"
In the SEO profession, "content is king" is an overused statement that underlined keyword-rich page copy as the essence to higher search rankings. The fact is content was king when SEO starting gaining momentum. But over the last five years or so, that old adage has evolved.
In today's SEO era, traffic is the new king of search. You can spend countless hours creating content all day, but if it's failing to drive traffic to your website, content is meaningless. That's not say content has no purpose, but rather the context of using content has changed. The forms of content you produce (e.g. engaging videos, podcasts, and infographics) and where you promote that content (social media sites and high-traffic blogs) is what truly results in quality traffic.
Fails to Include Social Media in the Overall Strategy
SEO companies that still consider social media and SEO as mutually exclusive strategies are destined for failure. Social media is beginning to have an immense influence on search rankings, and without a socially-integrated SEO strategy, any decent keyword rankings will be short-lived.
Strong SEO companies will always factor-in Google+, and in most cases Twitter and Facebook. Although there's plenty more options depending on the client (e.g. Pinterest, LinkedIn, etc.,) the latter three are essential for SEO.
Neglects Website Usability
It's more than common for SEO companies to only focus on driving traffic without having any care or consideration toward usability and driving conversions. Without a solid website that promotes conversions, traffic potential is far from being fully realized.
Solid SEO firms will have a hand in their client's CRO (Conversion Rate Optimization) strategy. This includes fine-tuning the usability of the website, testing different calls-to-action, and setting-up various conversion goals. These types of SEO companies truly respect their clients' investment and overall success, and are role models for future of SEO.
Doesn't Address Technical SEO Issues
Another common situation is an SEO firm that has no clue what technical SEO means. This is the nuts and bolts of website optimization and ensuring a website is in prime SEO condition for crawling and indexing.
Some of the top SEO companies will place a high degree of emphasis on technical SEO elements, such as:
- making proper use proper mark-up language
- fixing broken links or mishandled redirects
- correcting issues of duplicate content
- minimizing HTML coding errors and warnings
- building and integrating complete HTML (and XML) sitemaps
Do you have any questions? We probably have the answers. Contact our SEO experts if you'd like to learn more.
About the Author
Tyler Tafelsky is the Internet marketing manager here at OIC Group, Inc. In addition to spearheading most of the SEO campaigns here at OIC, he also develops programs for Click Centric SEO, one of the top-ranked ecommerce SEO companies. You can follow with Tyler on Twitter to stay connected with his work.
Tags: conversions , web development , web design , seo
Outside the office, it's not uncommon to hear the roles of web designers and web developers used for the same purposes. Sure, the practices of both web design and web development share some overlap in terms of website creation, yet they are both very different.
Web Developers: The Architects
In a nutshell, web development encompasses a more technical approach to building a website. This includes an abundance of if then functionality (if the user performs this action, then the website will do that as result.)
For complex websites, this may center on database development and integration, which is mostly back-end focused. An experienced web developer can create the necessary processes and user-functions of a website, and integrate them into the HTML. This may include simple executions like implementing menu drop downs and navigation references, or more complex tasks like on-site search functionality and database integration. Web development, although more technically oriented, is a difficult role to define because it covers such a wide range of aspects.
Just think of web developers as the architects (and builders) of a website, for they plan and organize the overall blueprints of the site and how it interacts with users.
Web Designers: The Artists
Web designers are more focal to the front-end of the website. That is, they are masters of a website's visual appeal. Web design emphasizes the layout, which centers on the use and placement of images, videos, graphics, buttons, call-to-actions, copy, and other forms of content.
Web designers take care of the site's look and feel, and will often take into consideration the user-behaviors that influence conversion optimization. Although web design experts are adept in HTML coding, they also utilize creative tools like Adobe InDesign and Photoshop to produce buttons, graphics, and other visuals. Solid web designers are also proficient in usability testing and know eye-tracking best practices like the back of their hand.
This can be very advantageous for sites looking to split-test multiple design concepts or landing page variations. In many cases, web designers will team up with usability strategists, developers, copywriters, and Internet marketers to ensure projects are completed as desired.
The Agency Duo
Most agencies that build and optimize websites will cover the practices of both web design and development. Whether they have one individual to handle it all or dedicated teams for both, complete website companies will understand the nature of each.
At our Peoria web design company, we offer expertise in web development and design based on the talents of numerous specialists. Our web creation experts work together with our SEO and Internet marketing team to ensure proper elements are in place and SEO friendly standards are met.
This blog post was produced by Tyler Tafelsky, Internet Marketing Manager of OIC Group, Inc.