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Top CMS for Ecommerce SEO: Exponent CMS

It's pretty common today to see ecommerce sites operated on a content management system or CMS software. In short, a CMS is platform enables almost anyone with basic computing knowledge to manage and edit the content of a website.

Content management systems provide convenience and cost-efficiency because they reduce the need for webmasters and HTML technical professionals. For ecommerce stores with many employees supporting the site, a CMS offers an ideal website solution. T

he choice of CMS software will also impact how search engine friendly a website is. Because the software generates the HTML code for the site, a CMS can have a direct impact on SEO performance. For this reason, there's a lot of debate about which CMS is best for ecommerce SEO?

Well we have done our homework and found that there's handful of content management systems that suit well for ecommerce SEO. A few common choices are Wordpress, Magento, and Volusion; however even these did not compare to our flagship product. When it's all said and done, (and yes, we'll toot our horns on this one) Exponent CMS reigns king for ecommerce SEO. Why, you might ask? Well let's dive right in.

SEO Friendly Code

The HTML coding structure generated by a CMS holds immense importance for search engine optimization.

Where some platforms produce cumbersome coding structures with nestled tables and mysterious tags with random characters, Exponent has been developed with back-end optimization as a top priority.

When we created Exponent, the organization and use of certain HTML tags and SEO friendly coding techniques was our primary focus. Some of the most important pieces of content are among the first lines of code to be crawled. By building a CMS that generates a seamless HTML back-end, Exponent websites are crawled and indexed faster and more efficiently that other CMS platforms.

Complete Content Editing

Optimizing website content is paramount for ecommerce SEO. Not only is quality, keyword optimized content important for SEO, but having unique, customer-focused copy can contribute to sales conversions. With Exponent CMS, editing and optimizing the content of your website is simple.

The off-page SEO elements, such as the URL, page title, and meta data, can be easily optimized per page. These elements are critical for SEO and are a must have for any CMS platform. Also important is the body copy or page text.

Although just about any content management system is equipped with the capabilities to edit the body copy, Exponent goes one step further. Many of the default attributes of content editing are set with SEO in mind.

For instance, the bold attribute defaults to a strong tag and internal linking can be executed on the fly, with no HTML coding required. The interface of Exponent CMS is a reflection of the website itself. Although there is some back-end functionality with editing off-page SEO elements and media, almost all work is done as it's seen on the site. Exponent uses an intuitive module-base system, making content editing a breeze.

Limitless Layout Capabilities

The process of optimizing a website must also take into consideration the post-click activity of users. This is the evolution of SEO, also known as conversion optimization, and it centers on having the proper design elements and calls-to-action.

Exponent enables users to create almost any layout for any purpose. Beyond ecommerce SEO, Exponent is ideal for building custom landing pages for PPC advertising.

Additionally, custom contact forms and design elements can be placed on pages to enhance the conversion potential of key pages. This allows even the most elementary of end-users to create and optimize a webpage from scratch.

These are just some of the primary reasons why Exponent is the top CMS for ecommerce SEO. Other features include easy integration of social media icons, mass product uploads, e-newsletter sign-ups, and custom design and development capabilities. If you'd like to learn more about Exponent and what makes it so SEO friendly, visit


This article written by Tyler Tafelsky, one of SEO Specialists here at OIC Group, Inc.

Visit Tyler on Google+

What Makes a CMS SEO Friendly?

SEO Friendly CMSContent management system (CMS) software has become a highly sought-after solution to build and operate a website. CMS software makes website management both affordable and easy, enabling the most elementary end users to make edits and ongoing updates to a site.

Additionally, web design providers utilize CMS software to seamless build and optimize sites for their clients. The SEO friendliness of the site, however, depends which content management system was used to develop the site. Now more than ever, web design firms are developing sites on a CMS platform. It is thus very important that if you're planning to use a CMS to manage your website, you ensure that the software will suit essential SEO functionality.

Some content management systems offer greater SEO capabilities then others, so you'll want to know what to look for in search engine friendly CMS software. Below we dive into the characteristics of what makes a CMS SEO friendly.

The Roots to Search Engine Friendly Content Management Systems

Page Editing Functionality

With respect to SEO, it is crucial that your CMS has the necessary page editing functionality. That is, you or your SEO provider must be able to write keyword optimized page titles, meta descriptions, and URLs for each page. These elements are essential for on-page optimization are must have's for a SEO-friendly CMS.

Back-End Coding Structure

In addition to these critical functionality features, the back-end HTML coding structure of each page will often depend on the type of CMS software used to build the site. There are a number of content management systems that produce pages with minimal, search engine friendly coding structures. The most common of these CMS platforms are WordPress and Exponent CMS. These are two of the most popular for SEO's and search-focused web designers looking build and optimize a site.

Other SEO Friendly CMS Considerations

Other characteristics that define SEO friendly CMS include:

  • software that generates pages based on CSS (Cascading Style Sheets), as opposed to nestled tables and other cumbersome coding structures
  • a CMS platform that is considered 'developer friendly' in that it offers the capabilities of implementing links, copy, images, videos, and other elements in specific areas throughout a page
  • software that allows users to produce dynamic, keyword friendly URLs
  • platforms that automatically generate XML sitemaps for submission to Google Webmaster Tools (highly ideal for ecommerce SEO)

These are the essentials of search engine friendly content management systems. Whether you're a business looking for a website, or web designer seeking the right CMS to use, these guidelines can help you narrow you search for the right CMS platform that offers optimal SEO friendliness. Learn more about Web design in Peoria IL.


This article written by Tyler Tafelsky, one of our Internet marketing specialists here at OIC Group, Inc.

Visit Tyler on Google+

The Facts Behind SEO-Friendly Web Design

Peoria Web DesignIn today's digital marketplace, search engine optimization (SEO) and website design must go respect one another. Many web design companies these days are infusing SEO in the web design process.

However, many website designers fail to understand the significance of SEO while putting together a website, and neglect the SEO-friendly (as well as SEO-Unfriendly) aspects of a website during the design process.

The potential to obtain a top search engine ranking and capture more traffic is much greater with a SEO friendly web design. There are many techniques and technologies that can make a website look attractive, however many of these methods are not friendly with search engines. In essence, visually and aesthetically pleasing design elements my block or slow a search engine spiders, which can kill SEO. If search engine spider cannot access the content of a website easily and efficiently, is unlikely that the website will rank highly in the search engines.

Elements of SEO-Friendly Websites

Respecting the best practices of SEO while designing a website takes into consideration more than just essential content elements and linking. Building a SEO-friendly website needs to factor in the site's architecture, navigation, and back-end coding structure (or HTML). The content of each webpage (both on-page and off-page) is a critical component for search engine optimization.

The off-page SEO elements that are not fully viewable to users on the page (but often portrayed in the search engine results) are the page's title and meta description. These aspects of the site's content should be mentioned in the first few lines of code for each page. The on-page components of a SEO-friendly website need to be content focused. That is, content that can be crawled and indexed, and offers SEO value to a search engine spider. These elements include any parceable text, images (including the image "Alt" tag,) and videos.

Content that does not offer SEO value is flash media, which causes search engine spiders to choke on a page. Although attractive on a webpage, flash animated media is very code-cumbersome and causes the load speed of pages to slow.

CMS Considerations for SEO

For websites built around a content management system (CMS), the product or technology behind the CMS will be ultimate variable for search engine friendliness. The CMS is the general framework for which a website's design is centered upon.

A code-heavy CMS that makes use of nestled tables and other non-SEO friendly design elements will hinder SEO. For this reason, SEO-friendly content management systems have been a primary focus for some CMS product developers. A distinction of a good CMS platform for SEO is how the software generates the code for each page. Strong platforms for SEO will use stylesheets, or CSS, which is typically very spider friendly for crawling and indexing a site. In addition, the content attributes are also major considerations.

Most content management systems will allow users to customize the page title and meta description on each page. But what separates the truly SEO friendly CMS solutions from the pack is the URL. It is not uncommon for most CMS platforms to auto-generate a URL that looks something like Such URLs offer no SEO value. With the right CMS, users can write optimized URLs to include some of the primary keyword targets for that page, such as

Moving Forward

The landscape for Internet marketing firms is filled with SEO & Web design companies that claim they handle both disciplines effectively. If you are moving forward with a website that you want fully optimized for search, be sure to learn as much as you can about the company. Often times a thorough interview with the firm's staff that brings up questions about the variables discussed above will shed light on just how effective the firm actually is. Here at OIC Group, our practices revolve around the marriage of SEO and web design, so much so that we have developed a highly SEO-friendly CMS called Exponent. With this product and our professional expertise in custom website design and SEO Peoria IL, we are able to help clients realize their Internet marketing objectives.


This article written by Tyler Tafelsky, one of our Internet marketing specialists here at OIC Group, Inc.

Visit Tyler on Google+


Peoria Web Design Company Offices:
OIC Group, Inc.
Phone: (309) 680-5600

Mailing Address:
PO Box 1111
Peoria, IL 61653