Blog items tagged with "citations"
Tags: seo , local seo , citations , backlinks , strategies , yext , medical seo
Search Engine Optimization is one of the most effective and fruitful strategies to attract more traffic to your website and generate more leads. Most marketing-proactive medical professionals have realized the significance of Google local SEO. However, when it comes to ever-changing practice of search engine optimization, there are always new techniques, resources, and strategies made available.
In this post, we discuss a few unique SEO strategies, elements, and resources that will help set course for successful Google local SEO strategy for your medical practice.
Conducting a citation audit is extremely important for your medical website. You need to focus on ensuring your business' citation profile (mentions of contact details on other websites) is completely accurate and consistent. The name, address, and phone number (NAP, or "citation") of your business, on all listings throughout the web (Yelp, Facebook, Yahoo, etc.) must be aligned.
This a Google ranking signal for the local listings associated with Google Maps. So if you're a plastic surgeon in San Francisco, you'll want to ensure your citations are clean and plentiful. An easy way to check is to scan your business at Yext.com. If find the services of Yext to be of value, here at OIC Group we are a Yext reseller and can offer you an affordable monthly subscription, so hit us up!
Invest in Local Directories
When it comes to local SEO for surgeons and medical practices, getting listed on local directories is one of the most important steps you can take to jump start your efforts. While you could use Yext, you can also go out and find opportunities to build trusted directory listings on the web. A great place to start is the Moz Local tool.
In addition to getting a citation from local directory listings, you business also often times gets a backlink to your website. If you don't already know, backlinks are vital to determining
a site's authority, keyword relevancy, and overall ranking potential. Although most local directories provide a NoFollow backlink (which is less powerful than a DoFollow,) having a number of NoFollow backlinks helps to naturalize your backlink profile (particularly if you're engaged in more aggressive link building strategies.)
Also scout for health and medical directories for high quality listings. Sometimes paying for a listing or membership (which gets you a great listing) is well worth it, especially if the site is closely aligned with your practice (i.e. plastic surgery or chiropractic). Generating citations and backlinks from more trusted and exclusive directories will work magic for you local SEO program.
Produce Long-form Content
To truly position your medical practice as an authority brand in the surgical services it offers, producing completely original content that's valuable to your target patients. Informative, educational, evergreen content (particularly long-from copy) defines your credibility and expertise, all while serving as a powerful marketing tool for both SEO and social media.
Choose topics or think of common questions that patients ask you about certain surgical procedures. Perhaps if specialize in breast surgery, you could share your opinion about some of the better types of breast implants that are available. Likewise, a rhinoplasty surgeon could educate curious readers on the entire surgical procedure and how to properly prepare.
There's a lot that goes into a successful SEO program, especially if you're a medical practitioner located in a competitive metro market. Certainly there are more things you can invest in, such as link building, but these are few strategies that your competitors may or may not be employing. For surgery specialists, be sure to check out our exclusive solutions in Google local SEO for plastic surgeons at the website OptimizedSurgeons.com.
Tags: nap , citations , google+ , google plus , google local , google local search , google , on-page seo
Attaining top search engine ranking in the Google organic search listings is different from that of reaching a high placement in Google's local listings (which are accompanied by the map and red pins.)
In this article, we delve in the basic SEO best practices of optimizing a website for each of these search engine listings, helping you to double your business's search engine exposure at the top of Google.
In short order, organic search optimization takes deeper on-page SEO, while ensuring your website is properly optimize to rank in the Google Local Listings is a little easier. Below we go into detail about the general on-page SEO techniques to cover both.
Organic Search Optimization
Optimizing a website for high rankings in Google's organic search listings involves a number of different components. The nice thing about on-page SEO for organic search optimization is that the 80/20 rule applies. In essence, there are a few things you can do to make a big difference.
An important piece of the SEO puzzle is proper keyword inclusion. In other words, you need to mention your primary keyword target in the right places on the page. These include:
- Meta Title, or Page Title, which you will appear as your listings main headline link in the Google search results. It's SEO best practice to keep your Meta title under 70 characters
- Meta Description, which is the summary of that page that appears in Google's search results below the main headline link. Include your keyword target here but avoid a lengthy Meta description that exceeds 155 characters
- Headers are a great place to establish keyword relevancy on the page. Mention your keyword in a Header 1 and Header 2, but try to be creative about it
- Page Copy below your headers is also an important place to mention your keyword targets. Shoot to include the keyword at least 2-3 times and try to have at least 200-300 words of copy for each page
This is just the tip of the iceberg when it comes to on-page organic SEO techniques. Other concepts and strategies worth researching are strategic internal links, HTML and XML sitemaps, Schema, optimized images, and website optimization or technical SEO. This often combines aspects of SEO, web design and development. You can explore some of these advanced components at Top of Mind's SEO Guide.
Google Local Optimization
Making sure that a website is well-optimized for the Google local listings (shown with the Google map) is a straightforward process.
- First and foremost, ensure that your business's name, address, and phone number (also called "NAP" or a "citation") is mentioned accurately on all pages of the website.
- Next, head on over to Google+, and claim and submit the verification process for your company's Google+ Local page. Also be sure to populate your the Google+ Local page as completely as possible
- Lastly, add a link to your business' Google+ Local page on your website to seal the deal
Similar to the processes involved in organic search optimization above, there are other on-page SEO techniques that can help boost your Google local listing's ranking. Some of these techniques include, but are not limited to, creating and uploading a KML file, integrating LocalBusiness Schema markup, citation auditing, etc.)
For the first step of the Google local optimization process, it's critical that the NAP information is completely accurate and consistent across all other web properties that your business owns (i.e. Facebook page, Yellowpages profile, LinkedIn profile, Yelp page, etc.)
For advanced local SEO consulting and techniques on how to further optimize your company's web presence, contact OIC Group today.
Tags: yext , peoria seo , nap , links , sitemaps , google+ , directories , citations , local seo , seo
Are you somewhat familiar with SEO, but not sure where to begin? If so, then this blog post is for you.
Whether you're a self-employed professional or a marketing manager for a large firm here in central Illinois, SEO can offer immense marketing value to all types of organizations.
SEO is not as technical as it may seem. In fact, it's often more creative and right brained than it is technical and left brained.
There are some simple yet highly effective ways to ignite your company's Peoria SEO strategy; and many of these tasks take less than 10-minutes to complete. When executed correctly, these quick tasks can offer incredible value to your company's overall marketing efforts, in addition to SEO and higher keyword rankings.
1. Claim & Optimize Your Company's Google+ Local Page
One of the first things you should do for your company is claim and optimize its Google+ Local page. Aside from the website, the Google+ Local page is the secondary foundation of your company's web presence (and greatly impacts your local Peoria SEO strategy.)
Hop on over to plus.google.com and do a quick search for your company's name. If you see a page for your company, claim it so you can begin populating the page to it's fullest potential. For specific information on how to do this, check out this blog post that explains the simple process.
2. Make Your Primary Pages Keyword Relevant
An important step to "optimizing" your company's website is to ensure certain pages are keyword relevant (i.e. the homepage and select product/service pages.) This simple process centers on including your keywords in all the right places.
For example, lets say we're doing SEO for local computer repair shop in Peoria. We'll want to include the company's primary keyword targets in the homepage's page title, meta description, and page copy. As a general rule of thumb, we keep the page title concise and under 70 characters, and the meta description under 155. This is simply SEO best practices and ensures all of the text shows in Google's search results without being cut off.
For the page copy, there's no need to butcher the text with heavy keyword usage. By simply mentioning the keywords a few times throughout the page, we'll establish sufficient keyword relevancy.
Apply the latter techniques to all pages on your company's website with SEO value. The homepage happens to be the most important and should be optimized for your the golden (primary) keyword target of interest.
3. Ensure Your NAP (Citation) is Complete & Accurate
Also known as a citation, the NAP (Name, Address, and Phone Number) of your business is a critical element of local SEO that defines the tangible legitimacy of your company. It's important to ensure that your company's NAP is entirely accurate and complete.
Additionally, it's equally important that the NAP is mentioned in text-based form (not in an image) so that search engine spiders can crawl, index, and compare the NAP with other citations of your business mentioned throughout the web. A site-wide header or footer is a perfect place to put the NAP.
4. Create a HTML Sitemap (and Link to it Site-wide)
From a technical, non-user perspective, the HTML sitemap is often acclaimed the second most important page of a website (with the homepage being tops.) Unfortunately, many company's fail to create an HTML sitemap, and those who do often do not link to it properly.
Building an HTML sitemap is pretty simply. It's essentially an index page that contains links to all pages of your website. You can create one manually if you have the right resources and direction, or you can use tools like XML-Sitemaps.com to generate one for you.
Once you have created a sufficient sitemap, it's important that you link to it on all pages of your website. Like the company's NAP, the perfect location for a sitemap link is in a header or footer.
5. Jump Start Link Generation & Create a Yext Account
Aside from the first task of claiming and optimizing your company's Google+ Local page, most of the work we've done thus far is considered on-site SEO. However, a large majority of the SEO juice needed to rank highly in Google comes from off-site elements, primarily links pointing to your company's website.
Link generation is an ongoing process that's approached in many different ways. For local companies, directories are a great source of links (and citations). In a competitive marketspace, getting listed on directories is imperative to be a contender.
You can go out and build directory listings manually, or you can use services like Yext to do all of the work for you. We suggest you choose the latter and invest in a Yext account. That, or contact us and we can include your business on our "Agency" Yext account for a sweet deal.
So, What Are You Waiting For?!
Keep in mind that most of these tasks you can do yourself with the capability to edit the content of your website.
After you have completed these simple tasks, you can explore various resources to further empower your site's authority and SEO value. Many of these resources take place off from your actual website, but will further help increase the credibility (and traffic) to your website.
If you need help or want further direction, we offer free SEO assessments for qualified Peoria companies, in addition to ongoing SEO consulting and service programs.
About the Author:
Tyler Tafelsky is the SEO and Internet marketing manager here at OIC Group, Inc. and created of Yisoo internet marketing training programs. Tyler offers over 5 years of experience in the SEO profession and has handled a wide range of search marketing campaigns on both a global and local level. You can contact him directly via email at tyler (at) oicgroup.net or you can connect with Tyler on Google+.
Tags: diy , links , google local search , meta description , page title , citations , local seo , seo
Local SEO is not rocket science, folks. Sure, there's the complex technical side of things, but for the most part, local SEO is a straightforward process that almost anyone can do with the right direction.
In this blog post, I am going to steer you in the right direction to lay the foundation for a well-optimized website that's geared for local SEO success.
These tips might sound elementary or unrelated to local SEO, but without implementing each step in the process, your website won't reach its fullest SEO potential.
Take Care of the On-site SEO Basics
The first step to optimizing your website is to ensure it's keyword relevant in all the right places. In our example, lets say we are optimizing a business' website that sells custom tank tops in Atlanta.
We'll want to include these keywords in the homepage's page title, meta description, and page copy. We keep the page title under 70 characters and the meta description under 155 (as a general rule of thumb for white hat SEO) so they don't get cut-off in the search results.
In addition to ensuring these elements are keyword relevant, we also tailor this content in such a way that entices search engine users to click the listing.
As for page copy, we don't need to keyword stuff the text. Simply mentioning the keywords a couple times on the page is all you need (too much is actually a risk for over-optimization.) We'll attempt to get the keyword in a header and couple times in a paragraph, if it makes senses.
We can apply these simple techniques to all pages on the site with SEO value. Although the homepage is paramount, we may also have a page on "neon tank tops" in which we'll want to keyword optimization. As a last tip for on-site SEO, we'll want to ensure all page titles, meta descriptions, and page copy is entirely unique per page.
Ensure Your NAP is Complete
A complete NAP in a local SEO context is full, entirely accurate citation (or mentioning) of a business' name, address, and phone number on its website. To further ensure its completeness and purpose for local SEO, including the NAP on every page of the website is critical. The header and/or footer is a perfect place to put it.
Evaluate Your NAPs
Now that we've ensure the NAP is accurate and properly placed on the website, we will then want to evaluate our NAPs on other websites, particularly directories. Any inaccuracies and inconsistencies with the business' NAP on these directories will cause confusion with Google and discredit the legitimacy of our business.
An easy and free way to do this is to hop on over to Yext and perform a scan. The scan will tell you which (of the top 50 or so) directories have any inaccuracies that need to be fixed. You can do this manually, invest in Yext to help you do more efficiently, or hit us up to fix them (or consult you on how to do it in the most SEO-friendly manner possible.)
In essence, this step in the local SEO process is called a citation audit ("citation" meaning a mention of a business' NAP.) Auditing and fixing any inaccurate citations is crucial to thrive in Google's local search results (the listings associated with the Google map and red push pins.)
Create a Content Strategy
In addition to keyword optimizing the content of the website (the on-site SEO stuff mentioned above,) we'll also put together a more long-term content strategy that focuses on consistently publications. The most popular means of executing a content strategy is via blogging. But we can take this one-step further by creating rich media content like graphics and video.
A content strategy fuels local SEO in couple different ways. By publishing content that relates to our core services in custom tank top services, we can further increase the keyword relevancy and authority of the site (e.g. creating an inspiring article about ideas around creative custom tank top designs.)
The other way in which a content strategy can help with SEO is via social media. Producing content internally gives us something meaningful to share on Google+, Facebook, Twitter, Pinterst, and any other social media platform we want to include.
Make Time to Be More Social
Whether for enterprise-level ecommerce SEO or simply local SEO, having an active social media presence is a big deal for any SEO strategy. The keyword here is active. Too many businesses create a social media account but just leave it hanging assuming it serves its purpose as it stands.
We'll dedicate a portion of our time and energy being socially active in sharing content, engaging with people, and building relationships. Not only does this layer of social credibility influence our search engine ranking potential, but we can establish meaningful connections that result in future customers as well as link opportunities.
Generate Links to Your Website
The last component to doing local SEO on your own is finding ways to generate links to your website. Performing the Yext scan above and help you pinpoint some good local directories worth getting your business listed. Most directories will provide a link back to your website (in addition to a citation.)
Other good resources for local SEO links are chamber of commerce websites (which typically require a membership, but offer an authoritative and locally-relevant link,) local newspaper sites, press release sites, and blogs. Doing some guest blogging is often effective, but under some scrutiny in the SEO profession as this practice is being relentlessly exploited by spammers.
Generating links to your site takes some time and efforts. In our example situation, we'll want to scout for sites related our local area of Atlanta, as well as topics around clothing, custom designing, screen printing, and various relevant topics. The trick is to find creative ways to reach out to site owners and webmasters in such a way that gives them a reason to link to your site. Whether you can offer some content or perhaps a link exchange, link generation is an ongoing effort that will significantly fuel your local SEO efforts.
Want to go deeper with your local SEO practice? We're happy to further educate you on applying the best practices of SEO on your website. Just contact the OIC Group's SEO department to learn more.
Tags: social media , google , local seo , citations , facebook , twitter , google+ , social signals
It goes without question that social media now has a significant influence on Google's search engine rankings.
"Social signals," (also commonly referred to as "social indicators") are redefining how Google values quality, rank-worthy content, and thus the best practices of SEO. These are the Facebook Likes, Google +1's, Tweets, Pins, Shares, etc. that you often see on blog posts.
That's not to say other ranking factors, such as inbound links and keyword relevancy, do not play a role in the SEO practice. But rather, SEO has becoming very socially integrated.
In order to achieve top search engine rankings, it's critical that you understand how social media impacts the game. Below we reveal some of the primary ways social media shapes SEO.
How Social Media Influences SEO
Of course social media in itself serves as a powerful marketing medium. However indirectly, social media can contribute to better search rankings.
- Social Signals - This one's worth repeating. As a webpage earns more social signals, Google finds the page to have greater value and authority (and thus better ranking potential.) In addition to having a strong social media presence, you'll want to share your prized website content from time to time. This will help generate social favor (and thus SEO value) for your domain.
- Citations - Also known as "mentions," are simply a company's name, address, and phone number found on other websites. From Google's perspective, citations represent greater credibility and legitimacy in a website. This is particularly influential for local SEO and increasing a business' listing in Google's local search results. Social media sites are a simple way to build citations.
- Backlinks - These are inbound links that stem from other domains (such as a Twitter or Pinterest profile page.) Backlinks have been a huge topic of discussion in the SEO community. Now more than ever, it's important to generate backlinks organically. Building a presence on various social media sites is perfectly natural way to generate backlinks to your website.
Quick Tips to Leverage Social Media for SEO
- Build a blog, produce awesome content, and share it with your social audience.
- Leverage Google Authorship in your content marketing practice.
- At the very least, include Google+, Twitter, and Facebook in your social media portfolio. These social sites have the largest volume of users, and offer the greatest potential to generate social signals.
- Integrate social sharing icons on your pages to make it easy for visitors to Like, +1, or Share your awesome content.
- Reach out and build an strong, loyal community of social followers. This will only magnify your ability to generate social signals, as well as make your profile page an SEO asset in itself (social profile pages can rank very well in Google search.) You can use promoted tweets on Twitter, or Facebook advertising to help building your audience.
Tags: links , google local , directories , citations , local seo , seo
When it comes to off-page SEO (which makes up a majority of Google's ranking algorithm,) it's all about building and earning links to a webpage.
However, what most businesses fail to realize about off-page SEO is that citations are essential to uplift rankings in the Google Local Search results.
Although links might be more influential in Google’s organic search algorithm, citations are the bee's knees to rank higher in the local results (the listings accompanied by the Google map with little red pins.)
A citation is simply a mention or reference of your business's name or contact information somewhere on the web. A few examples of where you can find quality citations include:
- social listings, such as LinkedIn or Google+ Local
- Yellow Pages directory listings
- review site listings, such as Yelp or Manta
- local chamber of commerce
- other web directory listings, such as Superpages
Citations can have a momentous impact on a business's local SEO rankings. Even when there's no link included with a citation, Google still recognizes the mention of your business and factors-in the search engine value as a result.
Why Citations are Critical for Local SEO
Local companies that rack-up tons of citations on other websites can spike their Google local search ranking. Some of the primary reasons why Google values quality citation are:
- Community Value – Citations show that your business is a part of community on the web. In a sense, you're establishing legitimacy with Google by proving your business is real and engaged on various other websites.
- Validity & Legitimacy – Citations are sign of validity, which is arguably the main reason why Google’s local search algorithm factors-in citations.
- Niche Industries & Professions – Citations are ideal for businesses in a smaller industries or professions. Google recognizes the source of your business's citations. So if you're chiropractic business has listings on chiropractor directory sites, the value only increases.
Discovering opportunities to build citations is now always easy, and going about building them can seem like a monotonous task. Fortunately we've compiled a nice list of resources for you to use. Dedicate a block of time in your day to build 1 or 2 citations of these websites. In time, you can see your Google Local Search ranking increase for the keywords that drive quality traffic to your website.
Before you start building citations, you should ensure that you have properly set-up a Google Plus Local page for you business. This is the foundation and will help magnify the impact of your citation building efforts.
Tags: seo tips , google plus , google local search , citations , local seo
The Google local listings are basically the new YellowPages of the Web. Now more than ever, Google users are shown local business listings in the organic search results.
These prominent local listings take up a significant amount of real estate in the SERPs and are accompanied by the Google Map. They also offer Google+ reviews and location information of each business.
To help increase a business's ranking in the Google local listings, a unique approach to SEO is required. This is because these local rankings are not only determined by a strong website, but also by an strong Google+ presence.
Take note to how the primary headline link for each business listing takes users to the company's actual website, whereas the Google+ reviews link below directs users to the business's Google+ page.
SEO in this particular context is not a mysterious, scientific formula that's unbeknownst to most marketers. In fact, this form of local SEO comprises of simple tasks that almost anyone can tackle.
Before you get started on these SEO tips, be sure that you have the capabilities to edit the content of your business's website, and that you've created a local business Google+ page.
- Add a link from the business's website to its Google+ page. The recommended code snippet for this link is found on the business's Google+ page while in edit mode, and will have the suggested anchor text "Follow us on Google+."
- On the Google+ page, verify the address of the business by requesting your Google+ postcard with a verification PIN. Once you receive the postcard at the business's address, you can submit the 4-digit PIN on the Google+ page.
- Include the exact address of the business on at least the homepage, but if possible, on all pages of the website. Two good areas for this are a site-wide header or the footer. This simple address inclusion is called a citation and it enables Google to verifies the legitimacy of the business's tangible location.
- Create additional citations, or business listings, on directory websites like Yelp, Bing, Yahoo! Local, Manta, Yellowpages, etc. Google will match-up the address information from these listings with that of the business's website and Google+ page to further ensure its local legitimacy. This is one of the best ways to help grow your Google local listing.
- Populate the company's Google+ page with adequate information and details. When appropriate, mention your keyword and geographic targets. Don't overdue do it, just a couple times is plenty enough. 6. Keyword optimize (not keyword stuff!) your webpage's titles, meta description, and page copy. Also try to include the city name of your business in each of these elements to help establish local relevancy for SEO.
Local SEO is slowly becoming more of a social endeavor with respect to Google+. It's critical that you local business gets involved on Google+ to grow and maintain its ranking in the Google local listings.
Tags: directories , citations , link building , local seo , google places
As a local company, reaching out to new customers can be difficult. Gone are the days when most people would turn to the YellowPages to find a local solution to meet their needs. In today's digital age, people are using the Web to seek a reliable local business. This makes building an Internet presence for any virtually any local company a must. That doesn't mean you have to go out and hire a SEO or Internet marketing firm to get the ball rolling. A lot of ways local businesses are found can easily be done in-house. That is, if you have an office assistent, part-time intern, or complete marketing team, you can execute a number of local SEO strategies, in-house.
Local Online Directories
One way local organizations can be found on the Internet is via directories. Most directory listings are trusted sources for information by offering customers reviews and insights about local businesses. Additionally, many popular directories are popping up in the organic search results. So what's more than being found by a person using the actual directory, is being found be person searching Google who sees your directory listing in the search results. Creating a listing on these web directories is simple. However if your business is only listed on only a couple sites, you could be missing out on some good opportunities to get seen by local, in-market searchers.
The Local SEO Value
Each online directory that you submit your business to is one more opportunity to be found on the web. Thus it is very important that you take the time build as many directory listings as possible. In addition to the increased visibility your business can have, creating listings on these sites can have tremendous SEO value. Every individual directory listing is link back to your website. These backlinks signifiy greater authority to your site and can improve your search engine rankings as a result. Also, each directory listing represents a citation that can benefit your company when it comes to local search engine optimization.
The more citations your business has around the web, the better ranking your Google Places page can have. In essence, building citations for Google Places SEO via directories has become the new form of off-page optimization for local businesses. Below we have compiled 30 of the most popular directories for local businesses. It may seem like a lot of work to go out and create a listing for each of these sites. But all in all, the ROI of doing this in-house far exceeds that of hiring a local SEO company.
- Merchant Circle
This article written by Tyler Tafelsky, a local SEO and organic search marketing expert here at OIC Group, Inc.
Tags: citations , local seo , google places
In today's digital age, there are few alternative to improving your business's online visibility if you want great marketing ROI. SEO and Internet marketing have evolved, and now Google Places is taking the hot seat for online advertising exposure. As a result, Google Places SEO (or Google Places optimization) has become a high demand marketing solution for local businesses.
Google Places Optimization via Citations
One of the most effective ways of improving a business's ranking in Google Places is by citations. Many interested in search engine marketing often confuse Google Places citations with links, but the two are not the same. Google Places citations help local businesses earn higher ranking in Google Places results.
A citation refers to an external listing (outside of the Google Places page) of company's name, address and phone number (NAP). In essence, Google will compare the citation of a business's Google Place page with that of the business's citations on other websites. The more citations that exactly match the NAP of the Google Places page, the greater potential to rank higher in the Google Places listings.
The Righteous Path to Building Citations
There are several ways and resources for building citations. As you begin to build citations on other websites, it is absolutely imperative that you keep your NAP's consistent. You should note that using multiple phone numbers often hurts your ranking, as does changing the name of your business in the heading.
Additionally, be as specific as possible in your NAP, as to include suite #'s and other details that might conflict your NAP with that of another business. So remember, the same NAP in every citation is critical. Some of the best places to build citations are through local directory listing sites other than Google Places. Google pulls a lot of information from these directories. You could try such directories as Open Table, Yelp, Urban Spoon, Kudzu.com, YP.com, CitySearch.com, Merchantcircle.com, and Superpages.com.
Simply establish your business's listings in these directories that apply to your company. This alone can drastically increase your chances of earning a higher ranking in Google Places. These directories and Google Places combined show the world that you are credible, legitimate business with an actual place on the planet and that benefits your local SEO optimization strategy.
There are also many other variable that go into the Google Places optimization process. Most of these factors surround the word choice of your business's description, the images and videos that you use, and the "offers" you post on your Google Places page. The www.webpresencegroup.net offers valuable services and resources that focus specifically on Google Places SEO. You can visit the website optimization company to learn more.
This article written by Tyler Tafelsky, one of our Internet marketing specialists here at OIC Group, Inc.