Walz Label & Mailing Systems Pursues Marketing Program With OIC
Friday, October 9, 2015
Endeavoring toward increase search engine exposure, greater local authority, and overall business growth, Walz Label & Mailing Systems of central Illinois has joined forces with OIC Group to pursue a comprehensive marketing program.
Complete with all aspects of organic and paid search marketing, Walz Label & Mailing Systems seeks to grow all areas of its business with expanded search engine visibility and website conversion rate optimization (CRO). The marketing team of OIC has set out to provide all that, and more.
Making Walz Label The Authority in Mailing Machines
With a mission to help make Walz Label & Mailing Systems the authority for postage meters, mailing machines, and related products (both locally in Illinois and throughout the U.S.), the marketing program offered by OIC tackles a number of key weaknesses and turns to them as strategic opportunities.
Among the most important elements is conversion rate optimization. Because the website of Walz Label & Mailing Systems of Illinois uses a lead-based contact submission conversion touchpoint (unlike a "Buy Now" option equipped with an online store), refining the conversion funnel was paramount.
In optimizing the conversion funnel, OIC suggested various additions and modifications to the contact form, as well as integrated different pop-up contact options on product pages, a clear call to action in the form of a "Request a Quote" button, as well as online chat functionality to facilitate leads and average time on site.
A Multi-fold Marketing Program
With both organic search marketing and paid search marketing making up the core lead-generation components of the marketing plan, the complexities stem into hyper-local targeting for specific brand manufacturers that Walz Label & Mailing Systems offers.
While focusing its mailing division on a local level, which encompasses the bulk of the company's mailing machines, postage meters, address printers, and various other mailing machines and postage meters, Walz Label & Mailing Systems presents a unique targeting challenge to OIC. As a result, both the paid and organic strategies in this division are specifically targeted to areas throughout central Illinois.
The labeling and automation divisions of Walz Label & Mailing Systems takes a different approach. Here OIC will leverage an aggressive national marketing strategy that sets to generate leads from all areas of the United States. These divisions include a wide range of products and solutions, such as mobile computers, barcode scanners and readers, printers, RFID readers, checkweighers, conveyors, dimensional weighing and cubing systems, picking systems, sortation systems, and other shipping and distribution systems.
The marketing program commenced at the start of October of 2015 and many strategies are in full force. Stay on the look out for Walz Label & Mailing Systems to soon be the online authority for all things mailing, shipping, lableing, and business automation. After all, their slogan is the business automation specialists.