As a pioneer in the central Illinois area for lawn mowers, tractors, agricultural equipment, utility vehicles, and other related products and services, German-Bliss Equipment is making a grander statement by expanding its regional scope to a national level. With the help of OIC's web marketing team, German-Bliss Equipment has unveiled an online store to offer an extensive inventory of replacement parts for high-demand brands and manufacturers like Bush Hog, Gehl, McMillen, SnowEx, Bradco, Befco, and more.
While still standing strong as the trusted local dealer for lawn and agircultural equipment, support, and service (primarily in tractor and lawn mower repair in East Peoria, Springfield, and Princeville), German-Bliss Equipment has been the professional landscaper and estate owner's choice for a wide range of needs.
Now the German-Bliss Equipment parts store is lending to a new level of business by leveraging the advanced ecommerce solutions provided by OIC. A new online store platform coupled with a complete web marketing program, has enabled German-Bliss Equipment to expand its capabilities, and its sales potential, outside the boundaries of its local central Illinois market.
The new online parts store is seeing tremendous success as sales are beginning to increase and online visibility is starting to expand. The marketing program has been a key facilitator in generating great results thus far, as the heightened Google search engine exposure for the store has produced a wealth of new traffic and sales over the the past couple months.
Successfully competing for highly-competitive search terms like Bush Hog mower blades and Gehl parts, there's no question that OIC-fueled online parts store of German-Bliss Equipment is national contender and a force to be reckon with. While the overall program is a just a couple months fresh, the website is gaining incredible traction and is starting to see a great deal of success.
Recognized as central Illinois Customer's Choice for over 74 years, German-Bliss Equipment provides convenient access to the best selection of equipment and parts with its three locations in Princeville, East Peoria, and Springfield, IL. To learn more and stay connected with German-Bliss Equipment, encircle the company on Google+.Read More
An aged and soon to be authoritative web property of Walz Scale is getting an optimization overhaul by the team of specialists at OIC. The site is PayloadPros.com, a division of Walz Scale that's dedicated to advanced payload management systems, like portable truck scales, rail scales, and load scanner systems, to name a few. But what's more to Payload Pros than other providers of truck scales for sale, is that the company offers most of its scales for rent.
Spanning from in-motion rail scales to portable scales to weigh trucks, the website for Payload Pros is undergoing an optimization overhaul with the intention of drawing more in-market traffic of individuals looking for these solutions. Recruiting the SEO experts at OIC Group, Payload Pros is ramping up its search engine exposure for many keyword targets.
The first step in the SEO program is an on-site optimization overhaul that focused on refurbishing the site's content and structure. In doing so, new pages were written and optimized for rental truck scales, portable truck weigh scales, and portable in-motion rail scales. Completing the on-site SEO portion of the program was proper internal linking, sitemap integration, optimized images, and content expansion on the homepage.
The true fuel behind Payload Pro's SEO program is the link generation component. Because the domain already boasted a very natural link profile, OIC is able to focus on more optimized links that center on advanced keyword targeting and aggressively building the rankings of PayloadPros.com.
In addition to leveraging OIC's network of industrial and technology-related websites, Payload Pros is also able to generate links from various Walz Scale web properties like MiningScale.com, RoadWeigh.com, and AgWeigh.com, to name a few. Together these resources have been massively powerful at increasing the keyword rankings for Payload Pros and generating new search traffic to the website.Read More
A new website for the Walz Load Scanner system, an innovative load management product from Walz Scale, launched to showcase the system's advanced solutions and unique features. Media-rich and uber-informative, the new load scanner website, LoadScanner.com, captures incredible possibilities of the product.
Beyond offering a conversion-oriented theme that educates and enlightens visitors of the load scanner system, LoadScanner.com is pursuing an advanced search marketing program with OIC Group. The search marketing program includes organic search engine optimization (SEO) as well as Google AdWords Pay Per Click (PPC) advertising. Together with these channels, OIC plans to bring greater awareness to the Walz Load Scanner by attain top search engine visibility for target keywords around load scanner" and "truck load volume scanner," to name a few.
For a brief look into the Walz Load Scanner, check out the video below that's also featured at LoadScanner.com. Or learn more below about the search marketing program for the site.
Advanced Search Marketing for LoadScanner.com
Although exact match domains (EMD's) are losing their touch in SEO best practice, the intention behind LoadScanner.com goes far beyond ranking #1 for primary keyword target "load scanner." OIC, along with LoadScanner.com's parent company, Walz Scale, are determined to make the Walz Load Scanner system the authority solution in the marketplace for volumetic load scanner technology.
Just a couple months into the organic SEO campaign for LoadScanner.com and the website already has multiple page one listings for the primary keyword "load scanner." Additionally, OIC is leveraging other web properties owned by Wal Scale to rank even more pages on first the page of Google search.
Also in full-force is the PPC advertising campaign for LoadScanner.com. Targeting similar keywords, the site is well-positioned at the top of Google's search results with paid search placement via AdWords. OIC has implemented a number of advanced PPC advertising techniques to make the stand-out on the Google SERP, such as Callout extensions, Site Links, Call extensions, and more.
Keep an eye on LoadScanner.com over the next few months as the company is set-out to dominate the search market for load scanner technology.Read More
OIC recently unveiled a new project that focuses on SEO for surgeons and related medical specialists. The new surgeon SEO site is www.OptimizedSurgeons.com and it just launched last September.
The SEO team at OIC is excited about this new project, as they plan to leverage multiple channels for lead acquisition. Additionally, the team has also been developing a vast network of surgeon-related resources to help support future clients in this particular niche.
Optimized Surgeons is a simple yet highly targeted website that's well-optimized for keywords like "SEO for surgeons" and "plastic surgeon SEO". With organic SEO a more long-term focus in attracting quality leads, OIC has been aggressively working to attain top rankings for these terms, and just recently broke page one of Google for the former keyword phrase SEO for surgeons.
Given how new the website is, it will take some time before OIC sees the top 3 of Google, but they're confident. In addition to SEO, the lead acquisition strategy behind Optimized Surgeons also includes a couple other approaches.
Targeting Surgeon SEO Clients With Paid Advertising
When most marketing professional hear paid advertising, they often think Pay Per Click (PPC) advertising. And while PPC might be an option in the distant future for Optimized Surgeons, the first form of paid advertising that's focal to the program is Facebook advertising.
The incredibly targeted advertising capabilities on Facebook enable marketers to serve ads to individuals and professionals based on many different interests, demographics, affiliations, and accreditations. In short order, Optimized Surgeons can create ads targeting professionals with specific surgical specialties. Those prospects with an interest in local SEO for plastic surgeons might find these ads of great interest. Additionally, the cost per click (or engagement) using this advertising platform is far less than Google AdWords PPC advertising.
Organic Means to Market Optimized Surgeons
In addition to leveraging OIC's powerful capabilities in SEO, other organic means to market Optimized Surgeons include social media marketing and content marketing. These elements are still in-the-works, as the Google+ page for Optimized Surgeons was recently created, and Facebook, Twitter, and LinkedIn pages are next to come.
A blog was also recently added to the website of Optimized Surgeons and will serve as content publishing platform to share insightful and educational content with surgeons interested in SEO. The combination of producing valuable, relevant content and sharing it on social media will be integral component to the surgeon SEO company's branding and lead acquisition strategy. This activity will also help support the overall SEO strategy, as a strong active social media presence (combined with consistently fresh and updated content) can bolster credibility and authority for SEO.Read More
Recently teaming-up with OIC Group is embroidery design company Windstar Embroidery. In an effort to market the website and gain more search engine exposure surrounding the company's core focus in providing sewing machine embroidery designs, Windstar Embroidery is embarking on a comprehensive web marketing strategy with OIC.
Windstar Embroidery is long-standing player in online marketplace of sewing machine embroidery designs, as the website www.WindstarEmbroidery.com showcases tens of thousands of embroidery designs for machines. From celestial to season embroidery designs, Windstar Embroidery has been building it's inventory of downloadable embroidery designs for the last decade.
With an influx of new companies and websites competing for the same customers seeking machine embroidery designs, Windstar Embroidery has joined forces with OIC to soon become the authority in embroidery designs for sewing machines. Below you can learn more about the comprehensive web marketing program that OIC is spearheading.
Better Search Engine Visibility for Embroidery Design Keywords
The primary component to the web marketing program is search engine marketing (SEM). This includes a strategic exploitation of both organic SEO and Pay Per Click (PPC) advertising. The SEM component targets primary keywords like embroidery designs for sewing machines and machine embroidery designs, while also encompassing a many other specific types of design keywords, such as Christian embroidery designs, religious embroidery designs, and Redwork machine embroidery designs to name a few.
The inventory of embroidery design for download is incredibly vast at www.WindstarEmbroidery.com. With well over 100 different categories to explore (and numerous sub-categories) the possibilities and opportunities with SEM are incredibly deep. OIC and Windstar Embroidery are taking a modest approach during the initial phase of the program by staying focal to about 100 keyword targets.
Windstar Embroidery's website is already well-optimized and geared for SEO. In fact, before any SEO work was applied by OIC, the site was ranking one page one of Google for keywords like Christian embroidery designs and countless others. This centered on the website be aged, authoritative, and already keyword relevant on numerous targets.
As a result, off-page SEO and link generation are major components to the SEO program. Although the website of Windstar Embroidery has strong and completely natural backlink profile, there's still great room from improvement by generating quality, SEO-friendly links that will help grow keyword rankings overtime.
Keeping an Active Social Media Presence
Supplementing the overall SEO and web marketing program is keeping an active and engaged social media presence for Windstar Embroidery. With social media accounts on Google+, Facebook, Twitter, and Pinterest, a comprehensive social media marketing component will help build the brand and authority of Windstar Embroidery.
With the social media presence of Windstar Embroidery a blank slate with few followers on each platform, OIC plans to jump start the campaign naturally by keeping a highly active and engaged presence, organically. During the second phase of the web marketing program, OIC may implement some social media advertising strategies on Facebook and perhaps Twitter.
The overall is program is in full-force and PPC ads are live and rankings starting to grow. The marketing team at OIC is excited to see some outstanding results in the coming months with Windstar Embroidery.Read More
Bloomington, IL massage therapy center, N8TouchMassage.com, recently unveiled a Google AdWords PPC advertising campaign with OIC's search marketing team. Designed capture greater search engine visibility on keywords like "massage Bloomington, IL" and other variations, the campaign provides immediate and cost-effective advertising exposure for N8TouchMassage.com.
Because the website of N8 Touch Massage is brand new, the SEO strategy will take some time before top keyword rankings are earned in the organic search results. This was the main incentive to launch the AdWords campaign for the Bloomington, IL massage center. Not only does the AdWords campaign serve as the perfect way to launch N8 Touch Massage's search marketing endeavors, but the campaign also serves as testing grounds for SEO keyword targets. How?
Using PPC Advertising to Test Keywords for SEO
N8 Touch Massage is interested in optimizing and ranking its website for aromatherapy massage Bloomington, IL Unsure of whether or not this keyword will actually lead to conversions on the site, we can test this keyword using AdWords. After a significant amount of people have come to the site on the keyword aromatherapy massage Bloomington, IL, we can see how well the keyword performed in generating conversions. Based on the keywords performance in PPC, we can then determine whether or not to target this keyword for SEO.
This testing strategy is highly effective and helps steer our SEO efforts in the right direction. Because SEO is a more long-term endeavor, it's good to be confident in knowing the conversion value a certain keyword phrase holds. If "aromatherapy massage Bloomington, IL" does not generate any conversions, we can focus our efforts on other keywords we know will provide greater value to the overall campaign.Read More
The Illinois calibration services and consulting company, OQ International, recently teamed-up with the search marketing specialists of OIC Group to launch at state-focused SEO campaign. In seeking to attract a very wide spectrum of prospects interested in calibration consulting and calibration services in Illinois, OQ International sought the help of OIC Group for an SEO program to do just that.
The SEO program for this Illinois calibration company is broken-down into two primary components: on-page optimization and off-page optimization. The website, OQInternational.com, is a simple simple site with only a few primary pages emphasizing the company's calibration services and its expertise in calibration consulting. This made the on-page component rather easy for OIC's SEO team.
Currently, members of OQ International are working with OIC to develop more content for the website. Adding more depth to the copy, and perhaps rolling-out a few more pages, will further improve the overall SEO potential of the domain.
The off-page SEO component for OQ International focuses primarily on link generation. Leveraging OIC's expansive network of authoritative web properties, the search marketing professionals are publishing various articles and press releases to naturally generate link popularity to the website. Because the website is new and lacks domain authority and longevity, the off-page component will be vital in achieving the goals of the SEO campaign.
Other essential elements of the OQ International's SEO program include basic integration with Google Analytics, Webmaster Tools, and ongoing tracking and analysis. Although these aspects come standard in most programs offered by OIC's SEO branch, the intelligence gained from analytics data will offer insights for long-term expansion of the overall program.
The search marketing team is very confident in helping OQ International attain top keyword rankings. The competition for calibration services Illinois and other related keywords is mild, and the website has already been crawled and indexed by Google. OIC anticipates a couple of months before they can get OQ International in the top 3 search engine listings for these primary keyword targets. Stay tuned to learn more about the progression of this project.Read More
Just last month in May, the Peoria Area Convention and Visitors Bureau (PACVB) of Peoria, IL launched a new web design with OIC Group.
With a primary emphasis of "Come Play in Peoria, Illinois," the core of Peoria.org is to make it easy for both visitors and locals to find information about events, lodging, attractions, activities, and things to do in the Peoria area. The new website was designed to help facilitate visitors in finding exactly what they are looking for.
The Peoria web design team of OIC Group focused on a few primary elements in creating the new look and feel of the site: an intuitive user interface and navigation, flawless functionality, and an SEO-friendly framework both on the front-end and back-end.
With the homepage getting most of the love, the new web design features primary points of interest among Peoria visitors, such as the area's festivals, wildlife and scenery, museums, wineries, hotels and restaurants, among others.
Another unique aspect that is included on the new and improved Peoria.org are the "My Itinerary" feature that enables visitors to create their own customized itinerary of various places or events they'd like to visit during their future trip.
The top section of the website also features the weather in Peoria, IL, making it easy for individuals to see the 5-day forecast. For international visitors of Peoria.org, the language setting on the website can be adjusted to virtually any language. This handy little tool is also right near the top of the web design, just above the Search option.
Beyond just the web design, Peoria.org also experienced a technical SEO overhaul. The search marketing professionals of OIC Group integrated structured data markup (otherwise known as Schema mircodata) to better communicate the website's content to Google, Yahoo, and Bing search engines.
This new on-site SEO integration has OIC's search marketing team excited, as it the highly-authoritative Peoria.org domain provides the ideal experiment for structured data markup.
To experience the revamped website yourself, pop on over to Peoria.org and click around. If you have any feedback, we'd love to hear about it.Read More
The Bloomington, IL chiropractors of Bly-Hillman Chiropractic have teamed-up with the experts of OIC Group to better align their search marketing strategy with the new standards of Google and best practices of local SEO.
Already ranking fairly well Google local search for keywords around "chiropractors in Bloomington, IL" and "Bloomington chiropractic clinic", the website of Bly-Hillman Chiropractic has previously undergone respectable SEO treatment. However after a thorough website assessment (and off-site audit,) the analysts at OIC Group have found numerous weaknesses and opportunities that can be addressed.
As a result, Bly-Hillman Chiropractic has commenced a comprehensive search marketing program with OIC, consisting of both local SEO and PPC advertising programs to maximize local search exposure.
About the Program for Bly-Hillman Chiropractic
Embarking on a trifecta of Internet marketing campaigns, Bly-Hillman Chiropractic has sought the resources and expertise of OIC Group for local SEO, PPC, and also social media marketing. Below we go into greater detail about each component of the chiropractor's program.
Google Local SEO
What's unique about the local SEO component of Bly-Hillman Chiropractic's program is that it focuses on two unique sub-sets of localized search results: Google local listings and local organic listing.
The Google local listings (shown above) are the localize results that are accompanied by the Google map. Although these listings are inconsistent and sometimes displayed lower on the first SERP, for the keyword search "chiropractor Bloomington IL" the Google local listing are positioned rather high, making them primary areas of focus.
Optimizing the Google local listing for Bly-Hillman Chiropractic will take unique approach of integrating the chiropractor's Google+ Local page, in addition to building and cleaning-up citations found on various local directories.
Taking a completely different approach to local SEO, the team at OIC also plans to optimize the website for better placement in the local organic listing (which are simply the traditional organic listings, but locally tailored for chiropractic-related searches in Bloomington, IL.
Shown below, the website of Bly-Hillman Chiropractic is ranking #2 for the keyword "chiropractor Bloomington IL". Although at a significant disadvantage being positioned below the Google local listings, the site is indeed in-the-hunt. OIC hopes to prompt the site above the Google local listings, giving the chiropractors top fold SERP exposure in three placements: organic listings, Google local listings, and PPC ads.
Local PPC Advertising
Ready to launch at the end of April is the Google AdWords PPC advertising campaign for Bly-Hillman Chiropractic. The campaign is structured to target both geo-modified keywords (e.g. "Bloomington, IL chiropractors") as well as general search terms like "chiropractic services" (but with the AdWords campaign geographically confined to the Bloomington, IL area.)
OIC Group's Internet marketing team has realized great success with this approach to PPC advertising. By setting up unique AdWords campaigns and ad groups for both geo-modified and general keyword queries (by using Google's ad targeting capabilities), Bly-Hillman Chiropractic can ensure optimal search exposure while minimizing cost-per-click and overall ad spend (as a result of high keyword quality scores.)
Although not as intensive as the latter components of Bly-Hillman Chiropractic's strategy, social media marketing will also be integrated. This will primarily focus on YouTube, Google+, and Facebook, as the chiropractors in Bloomington, IL have created a wealth of video-based content which can be leveraged in multiple ways.Read More
Bloomington, IL massage and wellness center, N8 Touch Massage, just signed on as one of OIC's newest Internet marketing clients. Embarking on compressive program composed of local SEO, PPC advertising, and social media marketing, N8 Touch Massage seeks to expand its search engine presence in more ways than one.
The campaign strategy looks to promote the various massage services of N8 Touch Massage. Spanning from hot stone and couples massage to deep tissue and Swedish massage, the vast options that N8 Touch Massage offers is unique to other massage centers in Bloomington, IL.
Current Standing & Campaign Insights
Currently, the website of N8 Touch Massage is distant from page one rankings on most primary keywords surrounding massage Bloomington, IL, Bloomington massage and other long-tail variations that encompass specific massage services. Because domain of N8 Touch Massage is fairly new, and the site has undergone no optimization, the current SEO standing offers a blank slate for the OIC marketing team.
In addition to getting the website optimized and launching a link generation program (coupled with social media,) OIC plans to jump start the web presence of N8 Touch Massage with a Google AdWords PPC advertising program.
The PPC program will be locally-targeted to trigger ads to only search engine users in the Bloomington, Illinois area. The program will also target both core terms around "massage" as well as variations for specific massage services, like "sports massage" and "deep tissue massage" (in Bloomington, IL.)
Action Items Moving Forward
Some of the most essential SEO elements are missing on the N8 Touch Massage website, which is partly why the website is need of dire help by OIC's SEO professionals. Some of these elements include:
- HTML and XML sitemap integration
- Sufficient page copy that's respectively keyword optimized
- Proper use of NAP/citation in the header and footer (for Google local SEO)
- Use of internal linking between pages within the site
- Verified Google Analytics and Webmaster Tools
And that's just the tip of the iceberg. After conducting a thorough citation audit, the OIC team noted a great deal of improvements needing done off the website as well. Stay abreast the search results for this Bloomington, IL massage center, for the OIC team hopes to see N8 Touch Massage ranking on page one in a matter of a couple months or less.Read More