OIC Signs New Jersey Spine Surgeon for SEO
Wednesday, February 24, 2016
Though the company's sister brand that specializes in SEO for surgeons, Optimized Surgeons, OIC Group has acquired New Jersey spine surgeon Dr. Joshua Rovner of Progressive Spine & Orthopaedics in Englewood, NJ.
As the first official lead and converted client of Optimized Surgeons and OIC Group, the team is excited put its resources and strategic skill sets to good use for this particular client.
The Dr. Joshua Rovner found Optimized Surgeons in Google search seeking to increase his organic search engine visibility and acquire new spine surgery patients across the state of NJ. Having previously invested in surgeon SEO and Internet marketing services in the past, the New Jersey spine specialists realized modest results in Google search.
The SEO Strategy
Owning several different web properties (with www.ProgressiveSpine.com being his main website), Dr. Rovner employed Optimized Surgeons/OIC Group to start the SEO strategy by focusing on one of his microsites, NewJerseySpineSurgeon.com. Although this domain does not rank quite as high as is main site in organic search for Dr. Rovner's primary keywords around New Jersey spine surgeon and New Jersey spine surgery, www.NewJerseySpineSurgeon.com holds great potential for SEO (as it currently ranks on page 2 and 3 of Google for many target keyword phrases.)
With proven success with similar SEO programs, OIC Group anticipates achieving top rankings for this domain within a few months of getting started. In addition to increasing the organic search visibility of NewJerseySpineSurgery.com, the program works parallel to improve the ranking Dr. Rovner's practice, Progressive Spine & Orthopaedics, in the Google local 3-pack listings.
The overall SEO strategy will include a mix of on-site SEO and off-site SEO, with an emphasis on aggressive link building (in an effort to increase domain authority and increase rankings in organic search) as well as citation building/NAP optimization (to increase the practice's position in the Google local listings.)
The targeted keywords will include a wide spectrum of top-level targets (i.e. "spine surgeons New Jersey" and "New Jersey spine center"), as well as specific spinal surgery terms (i.e. "lumbar spinal fusion"). The SEO program with also focus on hyper-local keywords central the practice's location in Englewood, NJ and surrounding cities and counties.
While the current focus is SEO of NewJerseySpineSurgery.com and Progressive Spine & Orthopaedics, the program may incorporate other means of search and Internet marketing in the future. Dr. Rovner may recruit the specialists of OIC Group to take over his Pay Per Click (PPC) advertising account, as well as test the waters with social media advertising.
For more information about OIC Group's surgeon SEO branch, visit OptimizedSurgeons.com. Or see more information about New Jersey spine surgeon, Dr. Joshua Rovner of Progressive Spine & Orthopaedics in Englewood, NJ, at:
Progressive Spine & Orthopaedics
440 Curry Avenue Suite A
Englewood, NJ 07631