Illinois Warehousing & 3PL Company Revives Marketing Program With OIC
Friday, October 16, 2015
After taking short break to restructure and reallocate marketing dollars, Illinois warehousing and 3PL (third part logistics) company United Facilities, Inc. has commenced a new marketing program with OIC Group.
United Facilities, Inc. (dubbed "UniFac,") is a nation-wide, full-service supply chain management and 3PL provider with 12 distribution centers strategically positioned throughout the U.S. The third party logistics service provider is experiencing tremendous growth and plans to open a thirteenth warehouse and distribution center just outside of Los Angeles, California next year.
Helping UniFac Becoming a Nationally-Recognized 3PL Company
The marketing program prior to this new plan remained focal to search marketing and expanding UniFac's visibility in Google via AdWords Pay Per Click (PPC) advertising as well as organic search engine optimization (SEO). This previous effort generated several new customers seeking warehouse space, freight forwarding, supply chain management, and 3PL. The new marketing program, however, will encompass all of the latter elements, and more.
In addition to increasing visibility for UniFac's primary service areas in which its warehouses and distribution centers are located, the marketing plan moving forward takes a more aggressive approach. Together with the team at OIC, the program centers on positioning UniFac has nationally-recognized authority among 3PL logistics companies throughout the U.S.
Taking a More Comprehensive & Strategic Approach
Further, new marketing strategies are being implemented to take a more cohesive and comprehensive approach to achieving the latter objectives. In addition to search engine marketing, UniFac's marketing program will also be focal to social media marketing, content marketing, and reputation management.
OIC is working intensely with key members of the 3PL company to cultivate industry-related news and blog content to publish on the website. Additionally, the Illinois-based warehouse management and logistics company is taking a more proactive approach to being active of social media sites like LinkedIn, Facebook, Google+, and Twitter.
While the competitive playing field is fierce for supply chain management and 3PL providers, OIC is confident that with its talent and resources, it can help make UniFac a national leader in the logistics industry.