Blogs by date "09/01/13"
Tags: seo , web design , ppc , local business , peoria , oic
Many local businesses are beginning to realize the importance of having an online presence (beyond a Facebook or Google+ page.) Whether a new website serves as a simple point of contact, a sales funnel, or a marketing investment to capture new business, the opportunities in having a well-branded website offer a number of benefits.
OIC Group is realizing his heightened demand for affordable, cost-effective website services first hand. As a commercially vast region with a growing economy, more businesses in the Peoria, Illinois area are seeking a web design company to best meet their website needs. As local business advocates and pioneers in the web design industry, OIC helps bolster this growing need with a wide range of website services.
Manage Your Website with Ease
One of the most common limitations in investing in a new website is the management of the site (e.g. updating content.) Many companies assume the need to hire a webmaster with a technical background, which can be quite expensive. A content management system (CMS) can be a cost-efficient alternative, enabling anyone with basic computer skills to manage content and make website edits with ease.
What separates OIC Group from other Peoria web design providers is the company's flagship CMS Exponent CMS. Not only does Exponent CMS enable just about anyone to manage the website, but Exponent is also SEO-friendly in many ways.
Exponent is somewhat similar to other CMS's, such as WordPress or Drupal, however it uses a more intuitive and logical interface that makes content management extremely simple. Instead of managing a website from a back-end dashboard, users can edit copy, add media, and make tweaks to the content as it is seen on the actual page. In essence, Exponent merges a front-end editing interface with seamless CMS functionality and highly SEO-friendly features.
Ensure Your Website is Visible in Search
Many Peoria-based clients of OIC often take their website to the next level by ensuring it's visible in search. By pursuing services in search engine optimization (SEO) and/or Pay Per Click (PPC) advertising, businesses make the most of their website by getting in front of new customers who are actively seeking their products or services.
The Internet marketing team at OIC Group has experience building SEO, PPC, and social media marketing campaigns on both a local and national scale. OIC's marketing team conducts thorough assessments and custom tailors various program options to choose from. In essence, OIC offers effective solutions and services program that can meet virtually any marketing budget.
Expand Your Definition of "Going Local"
When we think about "going local," we often think of buying produce from local farmers or doing our Christmas shopping at local retailers. Rarely do we consider the local impact of more B2B-related services, especially in the form of web design and web development.
Peoria web design company, OIC Group, Inc., is proponent of this local shift in business orientation. As more and more consumers become local advocates for the communities in which they live, the same trends are also impacting commercial relationships and vendor partnerships. The focus of OIC Group is simple: to provide locally-focused website services for Peoria-based companies, with affordable website packages for small businesses.
Interested in Learn More? Let's Connect.
The experts at OIC are happy to speak with you regarding any interests you might have in the company's products or services. Whether you are seeking a local web design company in Peoria or an SEO specialist to handle a national campaign, the team at OIC Group is well-versed to help spearhead your unique project.
Peoria, Illinois Headquarters
112 State Street, Suite LL-B
Peoria, IL 61602
Tel: (309) 680-5600
Fax: (888) 898-8512
About the Author
Tyler Tafelsky is the Internet marketing manager here at OIC Group, Inc. Tyler spearheads most of the SEO, PPC, and social media marketing campaigns here at OIC and works with clients on both a local and national level. You can follow Tyler on Twitter, at YisooTraining.com, or connect with him on Google+.