Blogs by date "08/01/12"
Tags: branding , social media , google+ , marketing , content , seo
With competition among like-minded businesses as high as ever these days, companies live and die by how effective they get their brand out on the web. Being active on Twitter, Facebook and Google+ is becoming more important as SEO algorithms continue to respect social media signals more and more.
In this post, I’ll show a few tips on how to earn more Google+ followers, the trickiest and most important social media platform to conquer.
Inviting people to add you or your business to their circles is certainly the first step to gaining a following. The next being inviting people you don’t know. But when people get to your page and find nothing of value, they will not be returning. Promote your page only when it is ready to be promoted. Ensuring your Google+ page is well populated before reaching out is the smartest strategy you can take.
Load your page with content and posts so visitors won’t lose interest when they find a vanilla page. And as always, building up your image on the other social media giants always helps, (Facebook, Twitter, and LinkedIn).
Blogging about your page not only gives readers an in-depth look into what your business is all about, but it’s a way of putting your page out there to be shared. If people find worth in what you’re blogging about, there’s a good chance they’ll share it with contacts of similar interest.
On the web, it’s paramount to post only relevant content that has purpose and value - not just something you personally found interesting. Take a moment to think about the content you're posting, along with your presentation. Valuable, highly-relevant content is what leads to viral sharing, which in turn will skyrocket your following.
Not only is providing valuable content a must, but posting visually diverse content can hook visitors of varying expectations (and attention-spans). Posting and sharing all types of content is a sure way of appealing to a broad range of visitors.
Diversify your content by posting various forms of rich media. If you’re trying to explain some form of data or statistic, develop a graphic. Also consider the impact of posting videos or more interactive text-based content like how-to lists and tips. Even try engaging with followers and visitors by asking questions and requesting feedback. Every creative effort you attempt can pay dividends in the long run.
Google+ has this feature called ‘Direct Connect,’ which enables your page to be found on organic search results. The searcher then has the option to follow you directly from the page results. Direct Connect is currently only available to select businesses and will continue to add pages algorithmically.
‘Hangout on Air’ is another nifty feature which lets up to 10 people participate in a chat, with an unlimited number watching. This means an exclusive group of industry professionals can broadcast a live web seminar where thousands and thousands of people watch. The potential with this kind of social networking is endless. Hangout on Air can potentially give a face to businesses who may be suffering from stale content and image.
Direct Connect will slowly become less exclusive to businesses. But in the meantime making yourself eligible is paramount. To make yourself eligible for Direct Connect you need to add a badge (six different ones to choose from). Once you put the badge code on your page you have become eligible for Direct Connect. In order to become added, you need to be active with links and posting content regularly (the usual SEO stuff).
There are, of course many tactics involved in attracting new Google+ followers. But these are the basic steps, where if done right, will definitely help develop a hardy cluster toward your business’ page. The rules are changing but the game is still the same. Posting valuable content improves your overall web presence and gives yourself a solid chance to rank among the best.
This blog post was contributed by Kyle Blasco.
Connect with Kyle on Google+
Tags: articles , relevancy , content , backlinks , google , article marketing , content marketing , seo
For those who think articles are big waste of time for SEO, it's time to get real. An online article, just like any webpage, can have authority. Also like any good webpage, a good article is typically filled with valuable content.
As a result of that valuable content, people link to the article and it earns PageRank (or "PR" - the primary measure of webpage authority.) In the SEO profession, we call this "link bait." We all know that backlinks are sources of higher keyword rankings.
Authoritative, contextually relevant articles are a great addition to any website's backlink portfolio. What exactly do I mean by that? It's really quite simple.
Value & Relevancy are Key
To offer value in your content you have inform or educate your readers. In doing so, you must very specific in how you communicate your ideas. That is, focus on a narrow topic and reveal all goods that you can (or find appropriate.) Focusing on a very specific topic correlates to being very relevant.
Contextual relevancy is simply content that highlights a similar theme with that of what a business is offering. So if your business provides ecommerce software (and your SEO keyword targets center on 'ecommerce software,') then the most contextually relevant articles will be about ecommerce software. This concept is significant to ensure the backlinks in your articles offer the most value. To reiterate, the main idea is offer something of value about a narrow topic or niche.
When you produce superb content that offers a specific audience valuable takeaways, your articles can offer many advantages beyond SEO. This is why the articles you see ranking highly in the search results are about "tips" and "strategies." In a sense, the more you give, the more you gain.
Organize Your Ideas
Before you get to writing, take some time to organize your ideas. If you're a lawyer, you probably already plan to produce articles about your legal practice and areas of specialty. Think about your approach from the reader's point of view.
If you specialize in criminal defense law, what types of articles are going to hit home with your audience? Perhaps map out a few potential articles about 'how to fight a DUI' or 'steps to take when faced with drug charges.'
What kind of information is your target market (or a potential client) seeking? Being an educator will not only up the value of your articles (authority,) but will position you or your brand as knowledgeable, trustworthy resource. Instilling such advocacy can result in quality leads (especially if you articles rank in the search results.)
So who's to say solid articles are no good for SEO?
Like blogging and other forms of content marketing, awesome articles can:
- gain authority, which passes along to any backlinks in your articles.
- rank in the search engine results, maximizing your marketing exposure.
- inbound traffic to your website and position your business are reputable and trustworthy.
And lastly, (with respect to changes in Google's search that target overly-optimized websites) article backlinks can help to make your off-page SEO efforts appear more natural. Having a diverse backlink portfolio is key in today's SEO best practices, and articles are great contribution to achieve just that.
This article written by Tyler Tafelsky, one of SEO Specialists here at OIC Group, Inc. Visit Tyler on Google+
Tags: google+ , reviews , local marketing , social media marketing , twitter , seo
Twitter is one of the most popular social networking sites with over 500 million users. In short, Twitter is a microblogging platform where users can share text-based messages (also know as "Tweets") which are limited to 140 characters.
Christened the SMS of the Internet, Twitter is one of the top ten most visited sites on the net. In 2011, Google Inc. agreed to include Tweets and Twitter results in Google’s search engine results pages (SERPs). In the agreement, Google said it would provide real-time data in its SERPs. These features are not only great for personal users, but also local business marketing (SEO).
Take the example of a new seafood restaurant in Peoria, Illinois. Building a Twitter presence can offer a number of marketing benefits. By establishing a strong following of Peoria-area foodies, the seafood restaurant can blast Tweets of dinner specials, fresh catches, and other incentives that steer local traffic through the door. Twitter can also be used to promote reviews on other social platforms like Google+ and Yelp.
Lastly, activity associated with the restaurant's Twitter account may appear in search results for keywords like "seafood restaurants in Peoria." This can generate greater brand awareness and new visitors. These are just a few common examples of how Twitter can help with local marketing. Now let’s get to some tips!
Tips for a Powerful Twitter Presence
Keep in mind that every local business is unique and that different social media marketing strategies will apply. These are some fundamental tips to help you build a powerful Twitter presence for you business.
- Start by following local businesses and individuals who are authorities in your niche and region.
- Always have something valuable or meaningful to Tweet about. Share news, offers, coupons, or other promotions.
- Use hashtags (#) in front of relevant keywords in your Tweets. This can help your Tweets become found by related searches (e.g. #Peoria_Seafood, #PeoriaRestaurants #Best_Restaurants, etc.)
- Include a Twitter icon (and perhaps a live Twitter feed) on the homepage of your website. This can attract new followers while keep your site fresh with new content.
- Use Twitter in conjunction with other social platforms like Facebook and Google+, as well as your blogging efforts.
- Promote you Twitter presence on off-line marketing materials like frequent diner cards, menus and brochures.
In addition, there are several tools that can make your Tweeting more efficient. Here at our Peoria, Illinois office, we like to use TweetDeck. You can learn more about this tool by visiting www.tweetdeck.com. Start taking advantage of Twitter today. It's both easy to use and highly effective for local business marketing.
This article written by Tyler Tafelsky, one of SEO Specialists here at OIC Group, Inc.