Blogs by date "07/01/13"
Tags: seo , spam , link building , social media , content , technical seo , usability , cro , conversions
In today's digital marketplace, there are thousands of SEO companies on the Web. Although each entity will claim to be adept in providing SEO services, only few are truly capable at generating substantial results and sufficient ROI.
In essence, the quality spectrum of SEO companies is incredibly vast. The majority of firms fall on the lower end of that spectrum, and as a result, interested businesses need to be careful who they invest their marketing dollar in.
There are some clear indictors that red-flag these spammy SEO companies. In this article, we'll highlight five warning signs that you should look for when seeking a credible SEO services provider.
Prides Link Building Service on Numbers (and Not Relevancy Nor Authority)
Many SEO companies advertise link build services in numbers. "We'll build 1,000 links to your website in the first month!" Now does that really seem natural through the eyes of Google?
Crap like that will only hurt your site's SEO potential. Links need to be built strategically and meticulously over time, using relevant and authoritative link sources. Additionally, link building must respect using a diverse and natural blend of anchor text. Unfortunately, only some SEO firms grasp this concept.
Preaches That "Content is King"
In the SEO profession, "content is king" is an overused statement that underlined keyword-rich page copy as the essence to higher search rankings. The fact is content was king when SEO starting gaining momentum. But over the last five years or so, that old adage has evolved.
In today's SEO era, traffic is the new king of search. You can spend countless hours creating content all day, but if it's failing to drive traffic to your website, content is meaningless. That's not say content has no purpose, but rather the context of using content has changed. The forms of content you produce (e.g. engaging videos, podcasts, and infographics) and where you promote that content (social media sites and high-traffic blogs) is what truly results in quality traffic.
Fails to Include Social Media in the Overall Strategy
SEO companies that still consider social media and SEO as mutually exclusive strategies are destined for failure. Social media is beginning to have an immense influence on search rankings, and without a socially-integrated SEO strategy, any decent keyword rankings will be short-lived.
Strong SEO companies will always factor-in Google+, and in most cases Twitter and Facebook. Although there's plenty more options depending on the client (e.g. Pinterest, LinkedIn, etc.,) the latter three are essential for SEO.
Neglects Website Usability
It's more than common for SEO companies to only focus on driving traffic without having any care or consideration toward usability and driving conversions. Without a solid website that promotes conversions, traffic potential is far from being fully realized.
Solid SEO firms will have a hand in their client's CRO (Conversion Rate Optimization) strategy. This includes fine-tuning the usability of the website, testing different calls-to-action, and setting-up various conversion goals. These types of SEO companies truly respect their clients' investment and overall success, and are role models for future of SEO.
Doesn't Address Technical SEO Issues
Another common situation is an SEO firm that has no clue what technical SEO means. This is the nuts and bolts of website optimization and ensuring a website is in prime SEO condition for crawling and indexing.
Some of the top SEO companies will place a high degree of emphasis on technical SEO elements, such as:
- making proper use proper mark-up language
- fixing broken links or mishandled redirects
- correcting issues of duplicate content
- minimizing HTML coding errors and warnings
- building and integrating complete HTML (and XML) sitemaps
Do you have any questions? We probably have the answers. Contact our SEO experts if you'd like to learn more.
About the Author
Tyler Tafelsky is the Internet marketing manager here at OIC Group, Inc. In addition to spearheading most of the SEO campaigns here at OIC, he also develops programs for Click Centric SEO, one of the top-ranked ecommerce SEO companies. You can follow with Tyler on Twitter to stay connected with his work.
Tags: cro , off-page seo , audits , links , social media , on-page seo , backlinks , seo
SEO audits can reveal a wealth of information regarding a website's SEO potential and current standing in the results.
In many cases that call for SEO auditing, website owners invest in SEO services, however fail to see desirable rankings and ROI. In other situations, insights are needed to advance an SEO campaign, or simply do a check-up on how things are progressing.
Regardless of the core reason or purpose, the SEO audit process should reveal certain data and information that provides actionable insights. Below we highlight what you should expect from a professional SEO audit.
Because there are numerous factors that are taken into consideration, such factors are typically best organized as on-page SEO and off-page SEO factors.
Auditing On-Page SEO Factors
Although performing on-page SEO functions are both cumbersome and critical for success, on-page variables only account for about 30% of Google's ranking algorithm.
When conducting on-page SEO audits, the following elements should be taken into consideration.
- Keyword usage - Having a proper balance of keyword inclusion is important to establish relevancy. It's crucial to understand that overly keyword dense content can actually be at risk of penalization, whereas in most cases, not enough keyword relevancy is established in the proper places.
- Technical SEO - This includes a wide range of elements, such as: HTML coding structure of pages; site health and prevalence of warnings and errors; proper use of a HTML and XML sitemaps; site load speed; use of internal linking.
- Website structure, navigation, & usability - It's critical to assess how a website is structured, not only for SEO, but also Conversion Rate Optimization (CRO). In short, search traffic is useless if it's not converting.
Auditing Off-Page SEO Factors
Off-page factors carry the greatest weight in determining keyword search rankings. For this reason, a successful SEO program will should place ongoing emphasis on the following components.
- Integrating Google Analytics and Google Webmaster Tools - Although integrating these tools may not directly impact SEO, they are critical to conduct SEO analyses and measure success. Any good SEO auditor will request access to these programs to analyze key metrics and data. If they are not integrated, a first step is to get this done ASAP.
- Building a natural backlink portfolio - The overall number and quality a site's backlinks is perhaps the most important contributor to SEO success. Google ranks sites that have natural backlink portfolios (a natural, non-overly optimized blend of link anchor text) that stem from relevant, authoritative sources.
- Having a strong presence in social media - Social media is starting to have a massive affect on search. This mostly centers on "social signals" (e.g. Google +1's, Tweets, Facebook Likes, Shares, etc.) The more social signals a page has can equate to better rankings. So greater social authority can correlate to greater search authority as well. Although social media doesn't seem relevant to SEO, it should be included in any good SEO audit.
Although there is more that goes into a complete SEO audit, the latter outline entails the bulk of the overall process.
Here at OIC Group, we have experience providing a wide range SEO services for many business models. Spanning from ecommerce SEO audits and consulting services to local search marketing program that combine SEO and PPC, we offer a spectrum of capabilities that are individually-tailored.