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Blogs by date "07/01/12"

Top CMS for Ecommerce SEO: Exponent CMS

It's pretty common today to see ecommerce sites operated on a content management system or CMS software. In short, a CMS is platform enables almost anyone with basic computing knowledge to manage and edit the content of a website.

Content management systems provide convenience and cost-efficiency because they reduce the need for webmasters and HTML technical professionals. For ecommerce stores with many employees supporting the site, a CMS offers an ideal website solution. T

he choice of CMS software will also impact how search engine friendly a website is. Because the software generates the HTML code for the site, a CMS can have a direct impact on SEO performance. For this reason, there's a lot of debate about which CMS is best for ecommerce SEO?

Well we have done our homework and found that there's handful of content management systems that suit well for ecommerce SEO. A few common choices are Wordpress, Magento, and Volusion; however even these did not compare to our flagship product. When it's all said and done, (and yes, we'll toot our horns on this one) Exponent CMS reigns king for ecommerce SEO. Why, you might ask? Well let's dive right in.

SEO Friendly Code

The HTML coding structure generated by a CMS holds immense importance for search engine optimization.

Where some platforms produce cumbersome coding structures with nestled tables and mysterious tags with random characters, Exponent has been developed with back-end optimization as a top priority.

When we created Exponent, the organization and use of certain HTML tags and SEO friendly coding techniques was our primary focus. Some of the most important pieces of content are among the first lines of code to be crawled. By building a CMS that generates a seamless HTML back-end, Exponent websites are crawled and indexed faster and more efficiently that other CMS platforms.

Complete Content Editing

Optimizing website content is paramount for ecommerce SEO. Not only is quality, keyword optimized content important for SEO, but having unique, customer-focused copy can contribute to sales conversions. With Exponent CMS, editing and optimizing the content of your website is simple.

The off-page SEO elements, such as the URL, page title, and meta data, can be easily optimized per page. These elements are critical for SEO and are a must have for any CMS platform. Also important is the body copy or page text.

Although just about any content management system is equipped with the capabilities to edit the body copy, Exponent goes one step further. Many of the default attributes of content editing are set with SEO in mind.

For instance, the bold attribute defaults to a strong tag and internal linking can be executed on the fly, with no HTML coding required. The interface of Exponent CMS is a reflection of the website itself. Although there is some back-end functionality with editing off-page SEO elements and media, almost all work is done as it's seen on the site. Exponent uses an intuitive module-base system, making content editing a breeze.

Limitless Layout Capabilities

The process of optimizing a website must also take into consideration the post-click activity of users. This is the evolution of SEO, also known as conversion optimization, and it centers on having the proper design elements and calls-to-action.

Exponent enables users to create almost any layout for any purpose. Beyond ecommerce SEO, Exponent is ideal for building custom landing pages for PPC advertising.

Additionally, custom contact forms and design elements can be placed on pages to enhance the conversion potential of key pages. This allows even the most elementary of end-users to create and optimize a webpage from scratch.

These are just some of the primary reasons why Exponent is the top CMS for ecommerce SEO. Other features include easy integration of social media icons, mass product uploads, e-newsletter sign-ups, and custom design and development capabilities. If you'd like to learn more about Exponent and what makes it so SEO friendly, visit


This article written by Tyler Tafelsky, one of SEO Specialists here at OIC Group, Inc.

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Web Design vs. Web Development: Depicting the Practice

Outside the office, it's not uncommon to hear the roles of web designers and web developers used for the same purposes. Sure, the practices of both web design and web development share some overlap in terms of website creation, yet they are both very different.

When it comes to coding a website for proper usability and functionality, web design and development is a cohesive partnership. Some individuals are capable of wearing both hats and can execute tasks from both ends of the spectrum. Yet when certain talents are required, such as technical scripting skills or creative graphic work, the need for a more niche professional is often demanded.

To help clarify the practices of web design and web development, we depict both in greater detail below.

Web Developers: The Architects

In a nutshell, web development encompasses a more technical approach to building a website. This includes an abundance of if then functionality (if the user performs this action, then the website will do that as result.)

For complex websites, this may center on database development and integration, which is mostly back-end focused. An experienced web developer can create the necessary processes and user-functions of a website, and integrate them into the HTML. This may include simple executions like implementing menu drop downs and navigation references, or more complex tasks like on-site search functionality and database integration. Web development, although more technically oriented, is a difficult role to define because it covers such a wide range of aspects.

Just think of web developers as the architects (and builders) of a website, for they plan and organize the overall blueprints of the site and how it interacts with users.

Web Designers: The Artists

Web designers are more focal to the front-end of the website. That is, they are masters of a website's visual appeal. Web design emphasizes the layout, which centers on the use and placement of images, videos, graphics, buttons, call-to-actions, copy, and other forms of content.

Web designers take care of the site's look and feel, and will often take into consideration the user-behaviors that influence conversion optimization. Although web design experts are adept in HTML coding, they also utilize creative tools like Adobe InDesign and Photoshop to produce buttons, graphics, and other visuals. Solid web designers are also proficient in usability testing and know eye-tracking best practices like the back of their hand.

This can be very advantageous for sites looking to split-test multiple design concepts or landing page variations. In many cases, web designers will team up with usability strategists, developers, copywriters, and Internet marketers to ensure projects are completed as desired.

The Agency Duo

Most agencies that build and optimize websites will cover the practices of both web design and development. Whether they have one individual to handle it all or dedicated teams for both, complete website companies will understand the nature of each.

At our Peoria web design company, we offer expertise in web development and design based on the talents of numerous specialists. Our web creation experts work together with our SEO and Internet marketing team to ensure proper elements are in place and SEO friendly standards are met.

This blog post was produced by Tyler Tafelsky, Internet Marketing Manager of OIC Group, Inc.


Peoria Web Design Company Offices:
OIC Group, Inc.
Phone: (309) 680-5600

Mailing Address:
PO Box 1111
Peoria, IL 61653