Blogs by date "04/01/12"
Tags: citations , local seo , google places
In today's digital age, there are few alternative to improving your business's online visibility if you want great marketing ROI. SEO and Internet marketing have evolved, and now Google Places is taking the hot seat for online advertising exposure. As a result, Google Places SEO (or Google Places optimization) has become a high demand marketing solution for local businesses.
Google Places Optimization via Citations
One of the most effective ways of improving a business's ranking in Google Places is by citations. Many interested in search engine marketing often confuse Google Places citations with links, but the two are not the same. Google Places citations help local businesses earn higher ranking in Google Places results.
A citation refers to an external listing (outside of the Google Places page) of company's name, address and phone number (NAP). In essence, Google will compare the citation of a business's Google Place page with that of the business's citations on other websites. The more citations that exactly match the NAP of the Google Places page, the greater potential to rank higher in the Google Places listings.
The Righteous Path to Building Citations
There are several ways and resources for building citations. As you begin to build citations on other websites, it is absolutely imperative that you keep your NAP's consistent. You should note that using multiple phone numbers often hurts your ranking, as does changing the name of your business in the heading.
Additionally, be as specific as possible in your NAP, as to include suite #'s and other details that might conflict your NAP with that of another business. So remember, the same NAP in every citation is critical. Some of the best places to build citations are through local directory listing sites other than Google Places. Google pulls a lot of information from these directories. You could try such directories as Open Table, Yelp, Urban Spoon, Kudzu.com, YP.com, CitySearch.com, Merchantcircle.com, and Superpages.com.
Simply establish your business's listings in these directories that apply to your company. This alone can drastically increase your chances of earning a higher ranking in Google Places. These directories and Google Places combined show the world that you are credible, legitimate business with an actual place on the planet and that benefits your local SEO optimization strategy.
There are also many other variable that go into the Google Places optimization process. Most of these factors surround the word choice of your business's description, the images and videos that you use, and the "offers" you post on your Google Places page. The www.webpresencegroup.net offers valuable services and resources that focus specifically on Google Places SEO. You can visit the website optimization company to learn more.
This article written by Tyler Tafelsky, one of our Internet marketing specialists here at OIC Group, Inc.
Tags: local seo , google places
Search engine marketing, particularly local search engine optimization (SEO) is an ever-changing endeavor that demands constant awareness of the local search landscape. What may have worked six months ago could be obsolete today.
Effective SEO's and Internet marketers must stay up-to-date on the latest trends that are impacting the world of search. One of the trends that is taking over the local SERP's (Search Engine Results Pages) is Google Places. Accompanied by a local map with little red and blue pins, the Google Places listings are becoming the most popular search results that Google offers to its users.
Google Places growing popularity is mostly due to the value that search engine users see in these types of results. Unlike the natural or organic listings that offer national-based results, the Google Places listings merge relevant consumers with the local business that can meet their needs.
What is Google Places Optimization?
Like local SEO, Google Places optimization is the effort of increasing a business's ranking the Google Places listings. This practice utilizes some of the same concepts as local SEO, as well as some more unique strategies. Keyword relevancy is still a factor on a Google Place page, among many other factors. For local businesses and entrepreneurs looking to dominate their local search marketers, Google Places optimization should be atop their list of marketing priorities.
What Are The Major Benefits Of Google Places Optimization?
- Having a Google Places page is a major boost to a website's reputation and search engine credibility (added local SEO value)
- Google Places offers an advertising opportunity that is virtually free to use
- Prospects can efficiently find the types of businesses that will meet their needs (highly targeted exposure)
- The Google Places listings are favored on mobile search results. This is huge for business who feed off instant response search engine marketing and mobile advertising.
- Within a Place page, businesses can showcase their products and services through rich media like videos and images. Google Places optimization is no doubt the new, primary form of local SEO.
If you are interested in learning more or would like information about Google Places optimization services, feel free to contact the SEO experts at OIC Group today.
This article written by Tyler Tafelsky, one of our Internet marketing and SEO Peoria IL specialists here at OIC Group, Inc.