Blogs by date "03/01/14"
Tags: yelp , review generation , social media , google+ , reviews , local seo , seo
One of the most challenging and perplexing aspects of local SEO is review generation. Whether on Yelp, Google+, Foursquare, or Facebook, there's no question that reviews impact the authority and SEO-potential of your business.
However, earning positive reviews (and many of them) is no easy endeavor. In this brief post, we'll share some tips to help you generate reviews and ignite your local SEO strategy.
Evaluate Existing Reviews
Before you try to generate new reviews, take some time evaluate the nature of any existing reviews your business has throughout the web. Most websites and social platforms enable you to respond to reviews. A respectful response is vital to mitigate the negative nature of bad reviews. Additionally, you can leverage feedback from existing reviews to polish-up your operations or generate new marketing ideas.
Develop an In-store Incentive Program
If most of your customers are visiting your store's location, developing a post-purchase incentive program is great way to generate positive reviews. One great idea is invest in special business cards that are designed specifically to direct people to your company's social profiles or directory listings. Encourage them to leave a positive review, and in return, you can offer them something for their kindness.
Leverage Your Lists
If you've been building lists of your customers (e.g. an email list) you leverage these contacts to prompt review generation. Equally as effective as your lists is social media. For instance, if you have a 1,000 Facebook page likes, try sharing a post that directs users to your Google+ Local page asking them to leave a review. You can even get creative and pitch a prize like the best review will receive 50% off their next purchase.
Ask and You Shall Receive (In Most Cases)
One of the most legitimate ways to earn reviews for better SEO is to ask your customers how they feel about the experience they had with your company. Most customers will be honest in their response and will appreciate your respect for their satisfaction.
This approach for review generation is most effective when you ask customers and clients whom you know are happy with your products or services. These people are almost like friends (and maybe their are,) so don't be bashful to ask for their help.
These are just a few simple ideas to help you jump-start your online reputation. Review generation is imperative for local SEO, however many businesses fail to execute on these simple ideas.
Do you have any creative ideas to share? Please let us know in the comments section below!
Tags: peoria , seo , local seo , google , marketing , search marketing
According to Google, 97% of customers search online to find local businesses in their neighborhoods and communities. For local businesses in Peoria, this means growing your online presence is more important now, than ever before.
One way of doing this is by implementing a local SEO in your Peoria marketing strategy. Since anything and everything can be found online, competition (even in Peoria, IL) is tough, and will only continue to increase as time goes on. This is why a local SEO strategy is massive game changer for small to medium sized businesses.
As a local business in Peoria, your marketing budget might not be that great. But given the ambiguity and lack of analytics offered by traditional forms of marketing and advertising, SEO is no brainer. At as little as a few hundred dollars per month, you can increase your business's search engine rankings and start experiencing an influx of web traffic. In addition, you'll be able to track and assess how the SEO strategy is working, and thus calculate the true ROI of your expenditure.
Drive Local, In-market Traffic to Your Site
Local SEO drives relevant, in-market traffic to your website, which could easily turn into paying customers. Because search engine users who search local or geo-modified keywords (like "dry cleaners in Peoria,") they are often seeking an immediate solutions to their needs. Being on the top of page 1 in Google's search results will help to drive those leads to your local business.
Consumers use the Internet to find items such as appliances, services, restaurants and more, right in their local neighborhoods. For example, it would benefit a local custom cabinet-maker in Peoria to focus their marketing efforts on local SEO in Peoria, and optimize their website accordingly. If someone is searching online for custom cabinets in Peoria, search engines will provide the most relevant and authoritative websites. The local custom cabinet maker can make their presence known with the right approach to local SEO.
Integrating Local SEO in Your Marketing Plan
The local search feature will populate businesses meeting the specific search criteria. This allows the customer to choose from a number of businesses in their community, instead of selecting a business located several miles away. As you see, a local marketing strategy not only benefits businesses by ensuring they show up in local search results, it benefits the consumer by returning the most relevant search results first.
Aside from the obvious benefits of driving targeted traffic to your website with a local marketing strategy, another perk is mobile users can easily find your business while on the go and conveniently get your business phone number & directions. Also a local marketing strategy creates a customized search experience which improves the customer search experience.
By optimizing your website for your city and surrounding areas, you give your business an edge over local competitors, get more quality leads and create authority within your community. When done correctly using the right resources, optimizing your business website for local SEO in Peoria brings added value to your business and should be part of any solid website optimization plan.