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What Distinguishes Website Optimization Companies from SEO's?

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What Distinguishes Website Optimization Companies from SEO's?

Organic SEO is the process of optimizing a website to achieve higher rankings and greater website exposure in the natural search engine results. That is the primary objective for most search engine optimization companies: to help their clients reach a respectable search engine ranking. Website optimization takes organic SEO one step further.

Website Optimization Defined

Most people assume website optimization and SEO mean the same thing. Although there is some overlap in both processes, organic SEO and website optimization are slightly different. Organic SEO focuses to increase a websites rankings and promote a greater influx of traffic. The techniques used for search engine optimization include a combination of on-site work, such as SEO copywriting and web design, as well as off-site work, like link building and inbound marketing.

The process of website optimization includes the latter elements of SEO with greater emphasis in on-site navigation and conversion funneling. Strategies behind website optimization are often more intricate, research-based, and well-planned. In essence, a website optimization company will take into consideration the steps visitors take after they have click into your webpages from the search engine results. Important considerations to a powerful website optimization strategy are the nature of the target market, the products or services being offered on the website, and the overall best practices of website usability.

An Emerging Company for Website Optimization

Website optimization companies are often advocates of both SEO and conversion optimization. Conversion optimization takes into consideration the elements of a website that improve the post-click conversion rates of a website. In many cases, this applies to Pay Per Click (PPC) advertising and other forms of Internet marketing and website design.

One example of an emerging website optimization company that taking storm is OIC Group subsidiary: Web Presence Group (WPG). The experts of WPG offer more than just specialties in SEO Peoria IL and Internet marketing. They are composed of skilled team of designers, developers, copywriters, and website usability experts. The vast experience of Web Presence Group has distinguished this company as more than just a SEO provider, but full-service website optimization company.

Website optimization companies like WPG focus their efforts on making websites better for both SEO and users. To learn more about what the Web Presence Group is doing different, visit the website at


This article written by Tyler Tafelsky, one of our Internet marketing specialists here at OIC Group, Inc.

Visit Tyler on Google+


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Peoria Web Design Company Offices:
OIC Group, Inc.
Phone: (309) 680-5600

Mailing Address:
PO Box 1111
Peoria, IL 61653