How Web Presence Optimization is Reshaping SEO & Internet MarketingPosted by oicadmin on 02/16/13
Tags: web presence , optimization , seo , social media , content marketing
A new buzzword in the Internet marketing is becoming increasingly popular. That word is "web presence optimization," and it's redefining the SEO and Internet marketing industry.
The definition of web presence optimization is a comprehensive strategy of optimizing all relevant touch points in an effort to help grow and sustain a better online brand.
Unlike traditional SEO practices that solely concentrate on keyword optimization, link popularity, and better rankings, web presence optimization blends other elements that are evolving the standards of SEO.
Now to be successful in SEO, many channels overlap in their core purpose and objective. For example, social indictors (or "signals") such as Google +1's, Facebook Likes, and Tweets can influence a pages ranking in the search results.
Furthermore, great content that integrates Google Authorship is more likely to be rank-able asset over a simple webpage trying to sell a product or services
As a result, social media, content marketing, and SEO are all interconnected in some way. This marriage has evolved the focus of search engine optimization into what we call "web presence optimization."
Other Elements of Web Presence Optimization
In addition to SEO, social and content marketing, there's more to achieving a powerful web presence. This includes marketing channels and touch points like:
- Pay Per Click (PPC) Advertising - another medium to maximize your brand's search engine visibility for profitable keywords
- Conversion Rate Optimization (CRO) - the interactive content and calls-to-action on your website that drives conversions
- Mobile Optimization - ensuring your brand's web presence is well-suited for mobile visitors
If you're seeking services for SEO and Internet marketing, this new buzzword is your leverage to pinpoint the right provider for these services. Ideally, a good SEO will incorporate social media and content marketing into their mix, (whether or not they've heard about web presence optimization.)
For the consultants, experts, and agencies who offer SEO and Internet marketing, this should your insight to evolve your optimization service programs. You'll look awfully smart and savvy when you say "SEO is really evolving. In essence, we're now optimizing brands' entire web presence, beyond search."
About the Author
Tyler Tafelsky has over five years of experience in the organic SEO profession. He offers a wealth of expertise in the Internet marketing industry and stays well abreast the latest changes in the profession. You can email him directly at Tyler(at)oicgroup.net or Follow Tyler on Google+.