5 Simple SEO Tips a Marketing Manager Can HandlePosted by oicadmin on 04/19/13
Tags: seo , tips , seo tips , google+ , sitemaps , keywords , linking
SEO is not rocket science, folks. In fact, 90% of the on-site SEO process can be handled by anyone with basic website and computer knowledge (e.g. a marketing manager.)
In this blog post, I will share with five simple SEO tips that you (or virtually anyone on your marketing team) can handle.
Before you get to optimizing your website, there's one thing that you'll want to confirm. That is, are you able to edit the content of your website?
If you have a content management system (or "CMS") like Wordpress, then you're good to go. If not, you'll need to touch base with your webmaster (or whoever created your website) in order to implement these SEO techniques.
SEO Tip #1: Make Your Website Keyword Relevant
This SEO tip is about as simple as it gets. It's important to ensure that your website is relevant for the keywords that you're targeting. To do this, you must include your keywords in the right places throughout the website.
The primary content elements that you'll want to include your keywords are:
- Page URL - With the exception of the homepage, each page of your website will have a URL (e.g. www.YourDomain.com/keywords.html). Put only the primary keywords you're targeting in the URL (and dismiss words like "in," "the" or "for.") Also, separate each keyword with a dash (-) and not an underscore (_).
- Page Title - This HTML tag defines what your page is about. The page title also appears in the search results as the main headline of your webpage listing (or the blue, click-able link in Google). For this reason, you'll want to include your keyword targets, but also be creative to compel search users to click your listing. Only about 70 characters of the page title will appear in the search results, so try to be concise.
- Meta Description - This is the supplement statement to a page's title. Although it's debated as to whether or not the Meta description has SEO value (with respect to keyword inclusion,) the words a searcher uses will appear in bold. So regardless of SEO value, your page's search listing will appear more relevant based on user interaction. And like the page title, be creative and compelling with your words (and keep Meta descriptions under 160 characters so all is visible in the search results.)
- Page Copy - It's ideal to mention your keywords in the page copy a handful of times, but avoid jamming your keywords. In short, include your keywords in a header and a few times throughout the copy. Keep your readers in primary focus (and not so much your keywords.) Keyword density is overrated, and too high of a density can actually be a risk.
SEO Tip #2: Create a Sitemap (and Link it Site-wide)
From a technical search engine perspective, the sitemap is known as the second most important page of any website (next to the homepage.) And unfortunately, many webmasters fail to include a sitemap on their website.
Creating a sitemap is pretty easy. It's basically an index page that contains links to all of the pages of your website.
Of course if you're optimizing an ecommerce website, there maybe thousands of pages to account for. This is when creating segmented sitemaps is a logical solution.
Once you have built a complete sitemap, you'll want to include a link to your sitemap on all pages of your website. An ideal location for this link is in a site-wide footer, or somewhere in the primary navigation.
SEO Tip #3: Implement Internal Linking
Another good way to establish keyword relevancy is to implement internal links (or "cross-links" between pages of a website). Keyword relevancy is established via the anchor text of the links (which are ideally included in the page copy.)
It's important for SEO to build internal links logically. That is, cross-link pages that are somewhat related to one another. This will naturally enable you to write keyword relevant anchor text that makes proper sense (and promotes optimal SEO value.)
SEO Tip #4: Integrate "Calls-to-Action"
Getting traffic to your website is half the battle. The other half is converting website visitors into leads. This practice is known as conversion rate optimization (or "CRO") and it takes the value of SEO one step further.
A call-to-action is a simple way of saying "click here and give us your information." CTA’s are best in the form of obvious buttons or graphics (sometimes accompanied by a short form for visitors to fill out.) The trick to is to incentive visitors with something valuable, such as free consultation, audit, or eBook.
You can still manage to integrate CTA’s without designing graphics. A bold phrase in your page copy that says "click here to learn more" can often work just fine. Take some time to formulate a CRO strategy. It's an optimal supplement to your SEO strategy and making the most of your web traffic.
SEO Tip #5: Build a Google+ Page
So this SEO tip is a little of both, on-site and off-site optimization. Building a Google+ page will help generate greater search engine credibility and authority in your website.
It's super easy to do and can have a momentous affect on your SEO efforts. To get started, check out this past blog post about how to set-up a Google+ page.
Keep in mind that these five SEO tips center on on-site optimization. Nowadays, on-site SEO only accounts for maybe 20-30% of most search engine algorithms. The remaining 70-80% of a solid SEO strategy focuses on off-site SEO, which is far more complex.
Here at OIC Group, we can help you with both on-site and off-site SEO. Contact us or sign up for a free web consultation (in the top left of this page.) We will personally review your website and provide free insights as to how you can improve your overall web presence.