Google Local SEO Strategies for Medical ProfessionalsPosted by oicadmin on 06/04/15
Tags: seo , local seo , citations , backlinks , strategies , yext , medical seo
Search Engine Optimization is one of the most effective and fruitful strategies to attract more traffic to your website and generate more leads. Most marketing-proactive medical professionals have realized the significance of Google local SEO. However, when it comes to ever-changing practice of search engine optimization, there are always new techniques, resources, and strategies made available.
In this post, we discuss a few unique SEO strategies, elements, and resources that will help set course for successful Google local SEO strategy for your medical practice.
Conducting a citation audit is extremely important for your medical website. You need to focus on ensuring your business' citation profile (mentions of contact details on other websites) is completely accurate and consistent. The name, address, and phone number (NAP, or "citation") of your business, on all listings throughout the web (Yelp, Facebook, Yahoo, etc.) must be aligned.
This a Google ranking signal for the local listings associated with Google Maps. So if you're a plastic surgeon in San Francisco, you'll want to ensure your citations are clean and plentiful. An easy way to check is to scan your business at Yext.com. If find the services of Yext to be of value, here at OIC Group we are a Yext reseller and can offer you an affordable monthly subscription, so hit us up!
Invest in Local Directories
When it comes to local SEO for surgeons and medical practices, getting listed on local directories is one of the most important steps you can take to jump start your efforts. While you could use Yext, you can also go out and find opportunities to build trusted directory listings on the web. A great place to start is the Moz Local tool.
In addition to getting a citation from local directory listings, you business also often times gets a backlink to your website. If you don't already know, backlinks are vital to determining
a site's authority, keyword relevancy, and overall ranking potential. Although most local directories provide a NoFollow backlink (which is less powerful than a DoFollow,) having a number of NoFollow backlinks helps to naturalize your backlink profile (particularly if you're engaged in more aggressive link building strategies.)
Also scout for health and medical directories for high quality listings. Sometimes paying for a listing or membership (which gets you a great listing) is well worth it, especially if the site is closely aligned with your practice (i.e. plastic surgery or chiropractic). Generating citations and backlinks from more trusted and exclusive directories will work magic for you local SEO program.
Produce Long-form Content
To truly position your medical practice as an authority brand in the surgical services it offers, producing completely original content that's valuable to your target patients. Informative, educational, evergreen content (particularly long-from copy) defines your credibility and expertise, all while serving as a powerful marketing tool for both SEO and social media.
Choose topics or think of common questions that patients ask you about certain surgical procedures. Perhaps if specialize in breast surgery, you could share your opinion about some of the better types of breast implants that are available. Likewise, a rhinoplasty surgeon could educate curious readers on the entire surgical procedure and how to properly prepare.
There's a lot that goes into a successful SEO program, especially if you're a medical practitioner located in a competitive metro market. Certainly there are more things you can invest in, such as link building, but these are few strategies that your competitors may or may not be employing. For surgery specialists, be sure to check out our exclusive solutions in Google local SEO for plastic surgeons at the website OptimizedSurgeons.com.